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Hi, I'm Heloísa, a Marketing and Communications Specialist with over five years of experience in social media management, content marketing, copywriting, and digital strategy. I have a strong background in both B2B and B2C communications, especially across social platforms, blogs, and brand storytelling. Currently, I am expanding my knowledge by pursuing a Master's in Marketing Communication at Stockholm University. I love crafting engaging content and developing digital campaigns that build brand trust and boost engagement.…Hi, I'm Heloísa, a Marketing and Communications Specialist with over five years of experience in social media management, content marketing, copywriting, and digital strategy. I have a strong background in both B2B and B2C communications, especially across social platforms, blogs, and brand storytelling. Currently, I am expanding my knowledge by pursuing a Master's in Marketing Communication at Stockholm University. I love crafting engaging content and developing digital campaigns that build brand trust and boost engagement.

Heloísa Freygang

Digital Marketer, Copywriter, Social Media Freelancer, +2

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Hi, I'm Heloísa, a Marketing and Communications Specialist with over five years of experience in social media management, content marketing, copywriting, and digital strategy. I have a strong background in both B2B and B2C communications, especially across social platforms, blogs, and brand storytelling. Currently, I am expanding my knowledge by pursuing a Master's in Marketing Communication at Stockholm University. I love crafting engaging content and developing digital campaigns that build brand trust and boost engagement.…Hi, I'm Heloísa, a Marketing and Communications Specialist with over five years of experience in social media management, content marketing, copywriting, and digital strategy. I have a strong background in both B2B and B2C communications, especially across social platforms, blogs, and brand storytelling. Currently, I am expanding my knowledge by pursuing a Master's in Marketing Communication at Stockholm University. I love crafting engaging content and developing digital campaigns that build brand trust and boost engagement.

Available to hire

Hi, I’m Heloísa, a Marketing and Communications Specialist with over five years of experience in social media management, content marketing, copywriting, and digital strategy. I have a strong background in both B2B and B2C communications, especially across social platforms, blogs, and brand storytelling.

Currently, I am expanding my knowledge by pursuing a Master’s in Marketing Communication at Stockholm University. I love crafting engaging content and developing digital campaigns that build brand trust and boost engagement.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Advanced

Work Experience

Marketing Intern at People Heart Business

January 31, 2025 - July 18, 2025

Created and managed LinkedIn content strategy, increasing professional reach and engagement. Assisted in the planning of events and internal brand communication. Supported the visual and verbal brand identity (tone, messaging, and aesthetics).

Content Writer at Círculo S/A

June 30, 2024 - July 18, 2025

Wrote SEO-optimized blog articles, product descriptions, and social media captions. Developed and maintained an editorial calendar aligned with keyword trends and brand guidelines. Collaborated with design and digital teams to ensure cross-platform consistency. Improved content visibility and organic traffic through strategic content planning.

Marketing Assistant at DBR E-Commerce

September 30, 2022 - July 18, 2025

Created and scheduled email marketing campaigns aligned with sales initiatives. Briefed homepage banners and product placements on Posthaus.com.br in sync with the commercial calendar. Supported performance tracking and campaign feedback loops.

Social Media Manager at Serasa

February 28, 2022 - July 18, 2025

Managed social media platforms (Instagram, Facebook, LinkedIn), engaging with over 500k followers. Created content calendars, campaign ideas, and collaborated on digital customer experience initiatives. Boosted organic engagement and contributed to brand trust in the fintech sector. Used tools like Hootsuite and Meta Business Suite to schedule posts and analyze engagement.

Content Production Intern at Ativa Comunicação

April 30, 2019 - July 18, 2025

Responsible for creating textual content for clients' social media in various market sectors.

Social Media Intern at Presse Comunicação

September 30, 2016 - July 18, 2025

Responsible for creating content for clients' social media in various market sectors. Additionally, responsible for developing posting schedules and generating monthly performance reports.