Heloisa Marmiroli

Responsible for the full digital presence of a beauty aesthetics studio, managing content strategy and execution across Instagram, Facebook, and TikTok. Produced graphic and video content including design, editing, and copywriting. Developed and maintained the company website on WordPress and built B2B partnerships with industry professionals. Also supported marketing automation, campaigns, and broader administrative marketing functions.

Contributed to the company's digital presence through organic social media content, website optimisation, blog writing, and online review strategy. Attended company events as a brand representative and supported email marketing optimisation. On the commercial side, managed the full sales cycle including handling enquiries, building tailored quotes, and identifying sales opportunities. Maintained strong customer relationships through effective communication and negotiation, managing portfolios and resolving issues to drive satisfaction and meet sales targets.

Led front-of-house operations, supervising and developing a team to deliver a consistent and high-quality guest experience. Managed cost control, labour monitoring, cash handling, and table turnover to support revenue targets. Conducted staff training, provided ongoing feedback, and handled operational challenges including customer complaints and team conflicts. Ensured full compliance with health, safety, and licensing requirements.