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Hi! I'm Herminia Villarroel, a bilingual social media manager and content creator with over 9 years of experience in beauty, lifestyle, and entertainment sectors. I love creating content that resonates with today's trends and audiences, helping brands grow authentically and meaningfully. As a makeup artist and strategist, I bring a deep understanding of beauty and branding to the table, crafting stories that truly connect with communities. I'm passionate about building not just followers but engaged online communities that drive real results. Whether it's managing cross-platform campaigns, producing compelling content, or diving into the latest social media trends, I'm always ahead of the algorithm and ready to make people stop scrolling.…Hi! I'm Herminia Villarroel, a bilingual social media manager and content creator with over 9 years of experience in beauty, lifestyle, and entertainment sectors. I love creating content that resonates with today's trends and audiences, helping brands grow authentically and meaningfully. As a makeup artist and strategist, I bring a deep understanding of beauty and branding to the table, crafting stories that truly connect with communities. I'm passionate about building not just followers but engaged online communities that drive real results. Whether it's managing cross-platform campaigns, producing compelling content, or diving into the latest social media trends, I'm always ahead of the algorithm and ready to make people stop scrolling.

Herminia Villarroel

Social Media Manager, Community Manager, Content Creator, +3

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Hi! I'm Herminia Villarroel, a bilingual social media manager and content creator with over 9 years of experience in beauty, lifestyle, and entertainment sectors. I love creating content that resonates with today's trends and audiences, helping brands grow authentically and meaningfully. As a makeup artist and strategist, I bring a deep understanding of beauty and branding to the table, crafting stories that truly connect with communities. I'm passionate about building not just followers but engaged online communities that drive real results. Whether it's managing cross-platform campaigns, producing compelling content, or diving into the latest social media trends, I'm always ahead of the algorithm and ready to make people stop scrolling.…Hi! I'm Herminia Villarroel, a bilingual social media manager and content creator with over 9 years of experience in beauty, lifestyle, and entertainment sectors. I love creating content that resonates with today's trends and audiences, helping brands grow authentically and meaningfully. As a makeup artist and strategist, I bring a deep understanding of beauty and branding to the table, crafting stories that truly connect with communities. I'm passionate about building not just followers but engaged online communities that drive real results. Whether it's managing cross-platform campaigns, producing compelling content, or diving into the latest social media trends, I'm always ahead of the algorithm and ready to make people stop scrolling.

Available to hire

Hi! I’m Herminia Villarroel, a bilingual social media manager and content creator with over 9 years of experience in beauty, lifestyle, and entertainment sectors. I love creating content that resonates with today’s trends and audiences, helping brands grow authentically and meaningfully. As a makeup artist and strategist, I bring a deep understanding of beauty and branding to the table, crafting stories that truly connect with communities.

I’m passionate about building not just followers but engaged online communities that drive real results. Whether it’s managing cross-platform campaigns, producing compelling content, or diving into the latest social media trends, I’m always ahead of the algorithm and ready to make people stop scrolling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Community Manager / Social Media at Various local, national, and international brands

January 1, 2017 - June 4, 2024

Led the development and execution of social media strategies across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn) for a diverse portfolio of local, national, and international brands, increasing overall reach by 35% and follower growth by 22%.

Virtual Assistant (Local) at Local Businesses

January 1, 2020 - June 4, 2024

Provided administrative and operational support to local businesses, including managing social media inquiries and maintaining a positive online presence.

Freelance Social Media & Content Specialist at Remote

January 1, 2017 - Present

Develop and execute growth-focused content strategies for beauty and lifestyle brands, significantly boosting Instagram engagement by over 200% and TikTok growth by 150%. Design branded, multi-format content targeting Gen Z and millennials. Collaborate with creatives and effectively nurture online communities through direct interaction and swift issue resolution.

Content Creator & Social Media Strategist at Promo Actual Pzo

December 31, 2025 - July 25, 2025

Create high-value content, design branded merchandise, edit videos, manage graphic design, and develop promotions, consistently achieving strong multi-platform views. Successfully grew a client's account from 2,300 to 77.5k followers.

Social Media Intern / Assistant at Cometa Fastfood / Dislamca

December 31, 2024 - July 25, 2025

Assisted in content planning, posting, and engagement monitoring for Instagram and TikTok, driving audience growth. Gained hands-on expertise in creating trend-aligned content that meets brand goals.

Beauty Content Creator at @hemivillarroel (IG/TikTok)

July 1, 2022 - Present

Plan, film, and edit diverse makeup content including tutorials, reviews, and creative looks to grow community organically through consistent posting and trend adoption. Manage personal brand's content strategy, storytelling, and audience engagement, including creating sponsored content and UGC for beauty brands.