I am a passionate content producer and social media manager with extensive experience in creating engaging social media posts, managing community interactions, and developing SEO-friendly content across various industries. I have worked across diverse sectors from fashion to integrated communications agencies, leveraging my skills to increase visibility, engagement, and conversions for brands. With a strong background in marketing and content development, I collaborate effectively with creative teams, branding agencies, and influencers to align brand messaging and deliver measurable results, including increased organic followings and successful paid media campaigns. I thrive in dynamic, fast-paced environments where I contribute to strategy, content creation, and community management with a focus on client goals.

Hena Kuthari

I am a passionate content producer and social media manager with extensive experience in creating engaging social media posts, managing community interactions, and developing SEO-friendly content across various industries. I have worked across diverse sectors from fashion to integrated communications agencies, leveraging my skills to increase visibility, engagement, and conversions for brands. With a strong background in marketing and content development, I collaborate effectively with creative teams, branding agencies, and influencers to align brand messaging and deliver measurable results, including increased organic followings and successful paid media campaigns. I thrive in dynamic, fast-paced environments where I contribute to strategy, content creation, and community management with a focus on client goals.

Available to hire

I am a passionate content producer and social media manager with extensive experience in creating engaging social media posts, managing community interactions, and developing SEO-friendly content across various industries. I have worked across diverse sectors from fashion to integrated communications agencies, leveraging my skills to increase visibility, engagement, and conversions for brands.

With a strong background in marketing and content development, I collaborate effectively with creative teams, branding agencies, and influencers to align brand messaging and deliver measurable results, including increased organic followings and successful paid media campaigns. I thrive in dynamic, fast-paced environments where I contribute to strategy, content creation, and community management with a focus on client goals.

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Work Experience

Community Management Executive at Tactical
August 1, 2021 - Present
As a social-first creative agency based in Dubai, I support the team with daily paid media tasks and projects including boosting, monitoring, and optimizing paid media campaigns on Meta and TikTok. I assist with daily, weekly, and monthly paid media reports and am responsible for daily community management for six Jumeirah accounts across Instagram, Facebook, and Twitter. This includes posting and responding to direct messages and comments within 24 hours. I help create monthly content calendars by sourcing images, creating captions, briefing graphic design and video teams, and analyzing KPIs through monthly reports.
Social Media Intern at Grayling (now Houbara)
April 1, 2019 - September 3, 2025
Collaborated with the creative team to source images, write copy, and schedule over 100+ static and paid assets aligned with Pernod Ricard's marketing goals. Evaluated KPIs and developed effective social media strategy decks on Google Slides for clients, driving engagement and brand awareness. Analyzed community insights, managed influencer outreach, and recommended strategies to establish and maintain a reliable brand reputation.
Social Media Executive at Designsmith
November 1, 2019 - September 3, 2025
Created social media pages on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Houzz. Developed content calendars and posted daily to increase brand awareness, growing organic following from 212 to 1000+. Managed community on Instagram, Facebook, and LinkedIn and scheduled posts using Buffer. Handled pre- and post-event management for BNI event (Rushaway), selected branded giveaways, and coordinated with branding agency to ensure company ethos alignment.
Freelance Content Writer
December 31, 2021 - September 3, 2025
Created social media posts to generate leads, increase visibility, enhance engagement, and ensure conversions for an independent fashion brand (2019 to present). Crafted SEO-friendly website content for Kaya Skin Clinic's 'Find a Clinic' section (December 2019). Researched, produced, and delivered over 150 lifestyle articles and SEO-friendly blog posts (650-750 words each) on home décor for IKEA’s ‘Happy Life at Home’ website (2016-2018). Composed blog posts for The Studio (2017).

Education

Bachelor of Business Administration at University of Pune
January 1, 2006 - January 1, 2009
Master of Marketing Management at University of Pune
January 1, 2010 - January 1, 2013

Qualifications

Patisserie Certification
January 1, 2014 - September 3, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods