Hi, I'm Luis Fernando Henao, an experienced Advertising Copywriter and Creative Director based in Palmira, Colombia. I have a rich history of working with renowned advertising agencies like Ogilvy and have dedicated decades to crafting compelling advertising and marketing content. Alongside my advertising career, I have experience as a screenwriter for feature films, having written scripts for award-winning movies. Over the years, I've honed my skills in creative direction, copywriting, scriptwriting, and marketing communications, serving clients across the US, Germany, and Latin America. I'm passionate about delivering high-quality work, and I enjoy exploring different media, including video and image editing and social media content creation.

Luis Fernando Henao Olave

Hi, I'm Luis Fernando Henao, an experienced Advertising Copywriter and Creative Director based in Palmira, Colombia. I have a rich history of working with renowned advertising agencies like Ogilvy and have dedicated decades to crafting compelling advertising and marketing content. Alongside my advertising career, I have experience as a screenwriter for feature films, having written scripts for award-winning movies. Over the years, I've honed my skills in creative direction, copywriting, scriptwriting, and marketing communications, serving clients across the US, Germany, and Latin America. I'm passionate about delivering high-quality work, and I enjoy exploring different media, including video and image editing and social media content creation.

Available to hire

Hi, I’m Luis Fernando Henao, an experienced Advertising Copywriter and Creative Director based in Palmira, Colombia. I have a rich history of working with renowned advertising agencies like Ogilvy and have dedicated decades to crafting compelling advertising and marketing content. Alongside my advertising career, I have experience as a screenwriter for feature films, having written scripts for award-winning movies.

Over the years, I’ve honed my skills in creative direction, copywriting, scriptwriting, and marketing communications, serving clients across the US, Germany, and Latin America. I’m passionate about delivering high-quality work, and I enjoy exploring different media, including video and image editing and social media content creation.

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Language

Spanish; Castilian
Fluent
German
Fluent
English
Advanced

Work Experience

Advertising Copywriter at CENTRUM PUBLICIDAD (Today Ogilvy Advertising)
January 1, 1977 - December 31, 1977
Started career as an Advertising Copywriter under Creative Director Edgard Agudelo. Handled various advertising campaigns and worked closely with clients including major brands.
Production Design at Contacto Publicidad (Today Young & Rubicam Advertising Cali)
January 1, 1985 - December 31, 1986
Worked as Production Designer overseeing creative work for clients such as CURE FLEX, COLGATE PALMOLIVE, and others. Collaborated with Creative Director Augusto Vélez.
Advertising Copywriter at NÚCLEO CREATIVO PUBLICIDAD CALI
January 1, 1987 - December 31, 1988
Involved in advertising copywriting for various clients including ARISTON and BORDEN CHEMICALS. Worked under Creative Director Alfredo Izquierdo.
Advertising Copywriter at TORO & ROMERO PUBLICIDAD CALI
January 1, 1989 - December 31, 1989
Managed advertising copywriting for clients like RADIO STATION TODELAR and DEPORTIVO CALI FOOTBALL CLUB under Creative Director Eduardo Romero.
Advertising Copywriter at CENTRUM OGILVY & MATHER PUBLICIDAD CALI (Today Ogilvy, Cali)
January 1, 1990 - December 31, 1991
Handled marketing and direct mail advertising copywriting for clients such as CARULLA SUPERMARKETS and COLPATRIA BANK with Creative Director Luis Alberto Díaz.
Creative Director at CENTAURO ADVERTISING CALI
January 1, 1992 - December 31, 2000
Led creative direction for clients including OFFICE SUPPLIES OFINORMA, FANALCA (HONDA MOTORCYCLES), and others providing advertising solutions.

Education

Academic Bachelor at Studienkollege Hamburg University, Germany
October 29, 1979 - October 29, 2024
I did not get university degrees, because creativity does not need that
Bachelor at Colegio La Salle, Pereira, Risaralda
January 1, 1960 - December 31, 1966
Studienkollege at University of Hamburg, Germany
January 1, 1970 - December 31, 1972

Qualifications

First Prize at the Tashkent Film Festival Russia VII - 1982 / Film: "Heels"
October 11, 1982 - October 11, 1982

Industry Experience

Manufacturing, Healthcare, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution
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