My name is Henrique Torelli, a visual brand designer with over 12 years of experience across branding, digital design, and creative direction, I bring a strategic and hands-on approach to building strong visual identities that resonate across channels and cultures. My background includes leading design initiatives for global brands and startups, where I’ve developed everything from complete brand systems to campaign visuals, websites, social media assets, and print materials. I’m fluent in Portuguese (native), English, Spanish, and Italian, and I’ve worked remotely with teams in the U.S., Europe, and Latin America—making me highly adaptable to diverse environments. I’m proficient in Adobe Creative Suite, Figma, and AI tools like Midjourney, Visual Eletric, Flora, Runway and others. I care deeply about detail, consistency, and design that not only looks great but performs well. My process is grounded in clear communication, a deep understanding of brand voice, and staying current with trends in both design and digital strategy. I'm passionate about building memorable, flexible design systems that help brands grow and connect. I’d love the opportunity to bring that mindset to your team and contribute to bold, creative work. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I look forward to the opportunity to connect.…

Henrique

My name is Henrique Torelli, a visual brand designer with over 12 years of experience across branding, digital design, and creative direction, I bring a strategic and hands-on approach to building strong visual identities that resonate across channels and cultures. My background includes leading design initiatives for global brands and startups, where I’ve developed everything from complete brand systems to campaign visuals, websites, social media assets, and print materials. I’m fluent in Portuguese (native), English, Spanish, and Italian, and I’ve worked remotely with teams in the U.S., Europe, and Latin America—making me highly adaptable to diverse environments. I’m proficient in Adobe Creative Suite, Figma, and AI tools like Midjourney, Visual Eletric, Flora, Runway and others. I care deeply about detail, consistency, and design that not only looks great but performs well. My process is grounded in clear communication, a deep understanding of brand voice, and staying current with trends in both design and digital strategy. I'm passionate about building memorable, flexible design systems that help brands grow and connect. I’d love the opportunity to bring that mindset to your team and contribute to bold, creative work. You can view my portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I look forward to the opportunity to connect.…

Available to hire

My name is Henrique Torelli, a visual brand designer with over 12 years of experience across branding, digital design, and creative direction, I bring a strategic and hands-on approach to building strong visual identities that resonate across channels and cultures.

My background includes leading design initiatives for global brands and startups, where I’ve developed everything from complete brand systems to campaign visuals, websites, social media assets, and print materials. I’m fluent in Portuguese (native), English, Spanish, and Italian, and I’ve worked remotely with teams in the U.S., Europe, and Latin America—making me highly adaptable to diverse environments.

I’m proficient in Adobe Creative Suite, Figma, and AI tools like Midjourney, Visual Eletric, Flora, Runway and others. I care deeply about detail, consistency, and design that not only looks great but performs well. My process is grounded in clear communication, a deep understanding of brand voice, and staying current with trends in both design and digital strategy.

I’m passionate about building memorable, flexible design systems that help brands grow and connect. I’d love the opportunity to bring that mindset to your team and contribute to bold, creative work.

You can view my portfolio at Website not available. Sign in: https://www.twine.net/signup, and I look forward to the opportunity to connect.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
Portuguese
Fluent

Work Experience

Senior Visual Designer at Zen Media
December 31, 2025 - August 15, 2025
Led creative direction and execution of comprehensive digital campaigns, including website and landing page design, ensuring alignment with brand identities and goals. Played a strategic leadership role in shaping client visual identities across multiple channels while managing over 100 design projects achieving 95% client satisfaction. Enhanced brand positioning and consistency across social media and email marketing, resulting in a 40% market visibility increase for clients.
Senior UI/UX Designer at Well Woven
December 31, 2023 - August 15, 2025
Designed website layouts, landing pages, and visuals to improve user experience. Created visual content for social media and email marketing to boost user engagement. Developed marketing materials such as banners and catalogs to promote products and events. Collaborated closely with engineers in product strategy, planning, and launches. Contributed to company-wide design strategy by providing insights and recommendations based on industry best practices and trends. Established and maintained design systems and guidelines ensuring consistency across all digital and print channels.
Founder & Design Lead at Tree-ideas
December 31, 2019 - August 15, 2025
Managed design projects from conception to completion across various types and clients. Communicated effectively with clients and teams to understand needs and objectives, delivering visually compelling designs aligned with brand identities and values.
Co-Founder & Design Lead at Who is Happy
December 31, 2018 - August 15, 2025
Led design and development of a mobile application from ideation, wireframing, prototyping to visual design and launch. Defined user requirements and worked on overall app development to ensure successful completion and market introduction.
Senior Visual Designer at VinePals
December 30, 2017 - August 14, 2025
Designed branding and app concepts creating distinct visual identities that communicated company mission and values. Worked remotely for a US-based wine e-commerce and tech company, enhancing brand consistency and significantly increasing revenue and customer satisfaction.
Designer at Hyperativa
December 31, 2010 - August 15, 2025
Created corporate identities, advertising campaigns, and websites for major clients such as VISA, CIELO, Mont Blanc, and Banco Votorantin.
Designer at Xister Reply
December 31, 2008 - August 15, 2025
Developed advertising campaigns, websites, and digital media projects for high-profile brands including Warner Bros, Universal Pictures, Sony Pictures, Mercedes Benz, Chrysler, and others.

Education

Degree in Communications, Publicity and Advertising at Cásper Libero
January 1, 2000 - January 1, 2003
E-commerce Marketing at ESPM
September 1, 2012 - September 1, 2012
Practical UX Research & Strategy at The Designer Ship
January 1, 2024 - January 1, 2024

Qualifications

Canopy Boulder Acceleration Program
February 1, 2017 - February 28, 2017
Startupbootcamp Acceleration Program
September 1, 2013 - September 30, 2013

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Travel & Hospitality