Available to hire
I am a strategic digital marketing and eCommerce leader with 15+ years of experience driving global growth, customer acquisition, and brand visibility. I excel in SEO, SEM, PPC, CRM, lifecycle marketing, analytics, and integrated campaigns.
I thrive on leading cross‑functional teams, optimizing digital channels, and delivering measurable revenue impact. I bring a strong background in eCommerce strategy, marketing automation, and data‑driven decision‑making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Work Experience
Digital Marketing & eCommerce Manager at Solid State Logic
January 1, 2025 - PresentOwn and execute the global digital marketing and eCommerce strategy across all channels; translate business objectives into measurable KPIs and growth plans; lead cross-functional teams (content, design, development, analytics, CRM) to deliver integrated digital campaigns; manage budgets, forecasting, and ROI across all digital initiatives; oversee CMS, eCommerce platforms, CRM systems, and marketing automation tools; ensure GDPR, CCPA, and data privacy compliance; develop lifecycle marketing strategies to increase retention, engagement, and customer lifetime value; manage loyalty, subscription, and membership initiatives; identify emerging digital trends and new channel opportunities to drive competitive advantage.
Demand Generation / Media Marketing Manager at Yamaha Guitar Group, Inc.
January 1, 2016 - January 1, 2025Led digital strategy and campaign development for product launches across PPC, SEO, SEM, paid social, and offline media; managed a team of 4 digital marketing professionals across 6 brands; ensured all web content adhered to SEO and CRO best practices to maximise lead conversion and revenue; developed and executed an eCommerce digital marketing plan resulting in a 4% increase in online leads and 3.5% incremental revenue growth (FY2023); implemented data‑driven optimisation using Google Analytics, Social Analytics, Marketo, and Tableau; built visualised reporting dashboards across Google 360, Sprinklr/Sprout, Marketo, and Tableau; led integrated digital campaigns supporting global brand awareness, market research, and sales initiatives; managed all eCRM email campaigns, segmentation, and nurture strategies.
Director (Digital Marketing Consultant) at Nickle fixus
January 1, 2014 - January 1, 2016Delivered multichannel digital marketing strategies for manufacturers, distributors, and retailers; designed and executed multivariate campaigns to increase brand awareness and customer acquisition.
Senior Global Digital Marketing Manager at Line 6 Europe
January 1, 2008 - January 1, 2014Led global digital strategy including SEO, SEM, email marketing, analytics, reporting, and social media; conducted full SEO audits and implemented a global organic SEO strategy, achieving top Google rankings across all territories within 6–9 months; managed MQL generation and lead‑nurture strategy through Eloqua CRM; oversaw online brand protection and global digital governance.
EU Digital Advertising Manager at Line 6 Europe
January 1, 2005 - January 1, 2008Optimised digital advertising spend to support revenue growth in France, achieving €3M revenue in 2008; supported global brand messaging and online visibility initiatives; coordinated high‑impact product launch campaigns across international markets; developed reporting methodologies for executive leadership; collaborated with international Sales Directors to drive dealer and distributor marketing engagement; managed international websites and ensured accurate localisation and updates.
Marketing Manager Europe at Line 6 Europe
January 1, 2000 - January 1, 2005Managed annual marketing budgets across European direct territories and ROW; created sales materials, product demonstrations, and marketing collateral; oversaw localisation of marketing communications (DE, FR, UK, BE); project‑managed major exhibitions and trade events; conducted market trend analysis to identify business development opportunities; managed third‑party partners, suppliers, and production timelines.
Education
Squared Online Certificate in Digital Marketing at Google / Industry Consortium
January 1, 2014 - April 2, 2026Object-Oriented Java Programming at The Open University
January 1, 2010 - April 2, 2026BA Communications (Audio Engineering / Business Administration) at Loyola Marymount University, Los Angeles
January 1, 1988 - January 1, 1992International Baccalaureate at Centre International de Valbonne, France
January 1, 1986 - January 1, 1988Squared Online Certificate in Digital Marketing at Google / Industry Consortium
January 1, 2014 - April 2, 2026Object-Oriented Java Programming at The Open University
January 1, 2010 - April 2, 2026BA Communications (Audio Engineering / Business Administration) at Loyola Marymount University, Los Angeles
January 1, 1988 - December 31, 1992International Baccalaureate at Centre International de Valbonne, France
January 1, 1986 - December 31, 1988Squared Online Certificate in Digital Marketing at Google / Industry Consortium
January 1, 2014 - January 1, 2014Object-Oriented Java Programming at The Open University
January 1, 2010 - January 1, 2010BA Communications (Audio Engineering / Business Administration) at Loyola Marymount University, Los Angeles
January 1, 1988 - January 1, 1992International Baccalaureate at Centre International de Valbonne, France
January 1, 1986 - January 1, 1988Qualifications
Squared Online Certificate in Digital Marketing
January 1, 2014 - April 2, 2026Squared Online Certificate in Digital Marketing
January 1, 2014 - April 2, 2026Object-Oriented Java Programming
January 1, 2010 - April 2, 2026Squared Online Certificate in Digital Marketing
January 1, 2014 - January 1, 2014Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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