I’m Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals. I founded and led the Creative Direction and Design Strategy for platforms like Matic and Servicepad, applying Design Thinking to solve complex problems and boost cross-functional alignment. I thrive on turning ambiguous challenges into coherent, scalable design programs and love mentoring teams through measurable impact.
With over a decade in design—including more than seven years focused on UX/UI—I have a proven track record of increasing delivery speed, optimizing conversions, and improving usability. My work spans CRO initiatives (10%–18% lift on qualified leads), process improvements (up to 200% faster web project delivery), and usability research that reduces abandonment (10%–15%). I’m fluent in English and Spanish and enjoy collaborating with product, engineering, and marketing to create meaningful experiences.
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