I'm Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals. I founded and led the Creative Direction and Design Strategy for platforms like Matic and Servicepad, applying Design Thinking to solve complex problems and boost cross-functional alignment. I thrive on turning ambiguous challenges into coherent, scalable design programs and love mentoring teams through measurable impact. With over a decade in design—including more than seven years focused on UX/UI—I have a proven track record of increasing delivery speed, optimizing conversions, and improving usability. My work spans CRO initiatives (10%–18% lift on qualified leads), process improvements (up to 200% faster web project delivery), and usability research that reduces abandonment (10%–15%). I’m fluent in English and Spanish and enjoy collaborating with product, engineering, and marketing to create meaningful experiences.

Henry Diaz

I'm Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals. I founded and led the Creative Direction and Design Strategy for platforms like Matic and Servicepad, applying Design Thinking to solve complex problems and boost cross-functional alignment. I thrive on turning ambiguous challenges into coherent, scalable design programs and love mentoring teams through measurable impact. With over a decade in design—including more than seven years focused on UX/UI—I have a proven track record of increasing delivery speed, optimizing conversions, and improving usability. My work spans CRO initiatives (10%–18% lift on qualified leads), process improvements (up to 200% faster web project delivery), and usability research that reduces abandonment (10%–15%). I’m fluent in English and Spanish and enjoy collaborating with product, engineering, and marketing to create meaningful experiences.

Available to hire

I’m Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals. I founded and led the Creative Direction and Design Strategy for platforms like Matic and Servicepad, applying Design Thinking to solve complex problems and boost cross-functional alignment. I thrive on turning ambiguous challenges into coherent, scalable design programs and love mentoring teams through measurable impact.

With over a decade in design—including more than seven years focused on UX/UI—I have a proven track record of increasing delivery speed, optimizing conversions, and improving usability. My work spans CRO initiatives (10%–18% lift on qualified leads), process improvements (up to 200% faster web project delivery), and usability research that reduces abandonment (10%–15%). I’m fluent in English and Spanish and enjoy collaborating with product, engineering, and marketing to create meaningful experiences.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Creative Director at Sting Marketing (Remote)
July 1, 2021 - November 14, 2025
Founded and led the Creative Direction and Design Strategy for two key platforms (Matic and Servicepad), applying Design Thinking to solve complex business problems. Led technical design and implementation process improvements, resulting in a 200% increase in speed and accuracy of website and project deliveries. Drove Conversion Rate Optimization (CRO), achieving an average 10% to 18% increase in the conversion rate of visitors to qualified leads through strategic redesigns.
Design Leader - UX/UI at Sting Marketing (Remote)
July 1, 2021 - July 1, 2021
Directed high-fidelity mockups and established a unified Brand Strategy and visual consistency across websites and related platforms. Led usability and retention initiatives, reducing user abandonment by 10% to 15% through targeted user research and testing.
Senior Graphic Designer - UX/UI at Sting Marketing
August 1, 2019 - August 1, 2019
Spearheaded workflow standardization by transitioning the design workflow from Adobe to Figma, eliminating inefficiencies and significantly reducing time spent in the conceptualization phase.
Graphic Design Assistant at Sting Marketing
June 1, 2018 - June 1, 2018
Accelerated progression through precise and rapid delivery, resulting in a swift assumption of responsibilities and promotion within six months.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment