Henry Diaz

Available to hire

I'm Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals.

About

I’m Henry Diaz, a strategic design leader who specializes in UX/UI execution, design systems, and tying design strategy to high-level business goals. I founded and led the Creative Direction and Design Strategy for platforms like Matic and Servicepad, applying Design Thinking to solve complex problems and boost cross-functional alignment. I thrive on turning ambiguous challenges into coherent, scalable design programs and love mentoring teams through measurable impact.

With over a decade in design—including more than seven years focused on UX/UI—I have a proven track record of increasing delivery speed, optimizing conversions, and improving usability. My work spans CRO initiatives (10%–18% lift on qualified leads), process improvements (up to 200% faster web project delivery), and usability research that reduces abandonment (10%–15%). I’m fluent in English and Spanish and enjoy collaborating with product, engineering, and marketing to create meaningful experiences.

  • 4 years' experience
  • Joined November 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Porlamar, Venezuela

Work experience· 4 roles

Design Leader - UX/UI · Sting Marketing (Remote)Jul 2021 – Jul 2021 · 1 mo

Directed high-fidelity mockups and established a unified Brand Strategy and visual consistency across websites and related platforms. Led usability and retention initiatives, reducing user abandonment by 10% to 15% through targeted user research and testing.

Creative Director · Sting Marketing (Remote)Jul 2021 – Nov 2025 · 4 yrs 5 mos

Founded and led the Creative Direction and Design Strategy for two key platforms (Matic and Servicepad), applying Design Thinking to solve complex business problems. Led technical design and implementation process improvements, resulting in a 200% increase in speed and accuracy of website and project deliveries. Drove Conversion Rate Optimization (CRO), achieving an average 10% to 18% increase in the conversion rate of visitors to qualified leads through strategic redesigns.

Senior Graphic Designer - UX/UI · Sting MarketingAug 2019 – Aug 2019 · 1 mo

Spearheaded workflow standardization by transitioning the design workflow from Adobe to Figma, eliminating inefficiencies and significantly reducing time spent in the conceptualization phase.

Graphic Design Assistant · Sting MarketingJun 2018 – Jun 2018 · 1 mo

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