Henry Laporte

Managed national marketing projects for a diverse client base including SMEs, large enterprises, and independents. Developed and piloted digital acquisition strategies using META Ads, Google Ads, email marketing, and automation. Structured internal processes to optimize campaign management. Focused on improving conversion rates through A/B testing and CRO. Coordinated acquisition experts and tracked KPIs. Delivered client training on META ads and digital acquisition.

Led a team of 8 managing B2C, B2B, and e-commerce projects remotely. Deployed and optimized marketing funnels focused on acquisition and conversion. Created and managed an editorial marketing calendar for social platforms including TikTok, Instagram, Facebook, and YouTube. Oversaw campaign creation, KPI analysis, and optimization. Supervised social media team and implemented weekly digital strategies.

Created and managed the marketing department. Established and led a team of 6 and managed an external agency. Directed e-commerce and lead generation marketing funnels. Continuously optimized digital strategies including webinars, masterclasses, and upselling. Performed daily CRO across multiple KPIs focusing on acquisition and conversion.