Hi, I’m Herald Ago, a UX/UI designer with an MSc in IT – Web Communication Design and international experience across Denmark and Italy. I enjoy turning complex problems into intuitive digital products, leveraging user research, information architecture, and high-fidelity prototyping to create accessible, friction-free interfaces. In my recent work I redesigned digital products that reduced friction and boosted business metrics: a full digital redesign driving +187% net profit and +31% gross profit growth in a year, and the launch of a B2C webshop that enabled nationwide Danish customers to order imported wines online. I thrive in cross-functional teams and value clear communication, stakeholder alignment, and scalable design systems.

Herald Ago

Hi, I’m Herald Ago, a UX/UI designer with an MSc in IT – Web Communication Design and international experience across Denmark and Italy. I enjoy turning complex problems into intuitive digital products, leveraging user research, information architecture, and high-fidelity prototyping to create accessible, friction-free interfaces. In my recent work I redesigned digital products that reduced friction and boosted business metrics: a full digital redesign driving +187% net profit and +31% gross profit growth in a year, and the launch of a B2C webshop that enabled nationwide Danish customers to order imported wines online. I thrive in cross-functional teams and value clear communication, stakeholder alignment, and scalable design systems.

Available to hire

Hi, I’m Herald Ago, a UX/UI designer with an MSc in IT – Web Communication Design and international experience across Denmark and Italy. I enjoy turning complex problems into intuitive digital products, leveraging user research, information architecture, and high-fidelity prototyping to create accessible, friction-free interfaces.

In my recent work I redesigned digital products that reduced friction and boosted business metrics: a full digital redesign driving +187% net profit and +31% gross profit growth in a year, and the launch of a B2C webshop that enabled nationwide Danish customers to order imported wines online. I thrive in cross-functional teams and value clear communication, stakeholder alignment, and scalable design systems.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Albanian
Advanced

Work Experience

UX/UI Designer at naemt.nu
January 1, 2025 - September 1, 2025
- Designed and launched a B2C webshop from 0 to 1, enabling nationwide Danish customers to order imported wines online for the first time, by conducting user research, paper-to-Figma wireframing, high-fidelity prototyping, and custom product photography. - Aligned stakeholders on project scope, timeline, and brand storytelling, delivering a fully validated, developer-ready platform architecture, by managing cross-functional stakeholder requirements and Danish market pricing research.
UX/UI Designer at I Pupi Siciliani
January 1, 2024 - January 1, 2025
- Led a full digital redesign driving +187% net profit and +31% gross profit growth year-over-year, through user research and information architecture optimization rooted in daily customer interaction. - Resolved key customer frustrations including confusing menu navigation, missing English localization, and a clunky gift card flow, by simplifying layout structures and user journeys, contributing to a 'Byens Bedste' nomination.
Digital Designer at Leader Medica
January 1, 2023 - June 30, 2023
- Managed website and produced branded digital assets using Adobe Creative Suite, supporting a period of 32% corporate revenue growth.

Education

MSc IT – Web Communication Design at University of Southern Denmark
September 1, 2023 - June 1, 2025
Bachelor in Communications at University of Ferrara
September 1, 2018 - March 1, 2022
Google UX Design Certificate at Google / Coursera
October 1, 2025 - April 1, 2026

Qualifications

Google UX Design Certificate
January 11, 2030 - June 5, 2026
Google UX Design Certificate
October 1, 2025 - April 1, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education