I’m Heghine, a results-driven SEO and digital marketing specialist based in Marseille, France. Over the past several years I’ve led cross-functional teams to boost organic traffic, optimize technical SEO, and craft content strategies that align with product goals for SaaS and service businesses. I thrive on turning complex features into clear, value-driven narratives and love collaborating with product and design teams to deliver measurable growth. My passion lies in multilingual SEO, content optimization, and multichannel campaigns that connect with audiences. I build scalable content and growth programs, optimize local visibility, and focus on sustainable results—driven by data, grounded in user intent, and delivered with a friendly, collaborative approach.…

Heghine Khachatryan

I’m Heghine, a results-driven SEO and digital marketing specialist based in Marseille, France. Over the past several years I’ve led cross-functional teams to boost organic traffic, optimize technical SEO, and craft content strategies that align with product goals for SaaS and service businesses. I thrive on turning complex features into clear, value-driven narratives and love collaborating with product and design teams to deliver measurable growth. My passion lies in multilingual SEO, content optimization, and multichannel campaigns that connect with audiences. I build scalable content and growth programs, optimize local visibility, and focus on sustainable results—driven by data, grounded in user intent, and delivered with a friendly, collaborative approach.…

Available to hire

I’m Heghine, a results-driven SEO and digital marketing specialist based in Marseille, France. Over the past several years I’ve led cross-functional teams to boost organic traffic, optimize technical SEO, and craft content strategies that align with product goals for SaaS and service businesses. I thrive on turning complex features into clear, value-driven narratives and love collaborating with product and design teams to deliver measurable growth.

My passion lies in multilingual SEO, content optimization, and multichannel campaigns that connect with audiences. I build scalable content and growth programs, optimize local visibility, and focus on sustainable results—driven by data, grounded in user intent, and delivered with a friendly, collaborative approach.

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Skills

Experience Level

Language

French
Fluent
Russian
Fluent
English
Fluent
Armenian
Fluent

Work Experience

SEO Expert & Content Writer at Balance Inbound
September 1, 2023 - October 9, 2025
Developed and implemented a blogging system with SEO strategies; published 15-25 SEO-optimized blogs and 4-7 LinkedIn articles monthly; developed internal linking strategies to minimize keyword cannibalization and improve SERP rankings; reported SEO KPIs and insights to leadership with action plans for growth; supervised localization of the blog into 5 languages; designed visual content and reels for social media; planned and executed organic and paid social campaigns to attract freelancers to coworking spaces; set up social media content calendar and campaigns (Instagram, LinkedIn); filmed and edited mood-reels.
SEO Specialist & Content Writer at Independent / Freelance (Marseille)
January 1, 2024 - Present
Optimized website structure and content using SEO tools and keyword research to enhance visibility and engagement; designed visual content and reels for social media; planned and executed organic and paid social media campaigns to attract more freelancers to join the coworking space; set up social media content calendar & campaigns (Instagram, LinkedIn); filmed and edited mood-reels.
SEO & Digital Strategy Freelancer at Coworking Space (Freelance)
January 1, 2024 - Present
Optimized website structure and content using SEO tools and keyword research to increase visibility and engagement. Designed visual content and mood reels for social media, boosting the brand's creative presence. Planned and executed organic and paid social media campaigns to attract more freelancers to join the coworking space. Set up social media content calendars and campaigns (Instagram, LinkedIn), filmed and edited mood reels.
Marketing & Communications Apprentice / Lead SEO at Balance Inbound
September 30, 2023 - October 9, 2025
Led SEO optimization projects for SMEs, managing strategy execution and technical improvements across teams. Designed content strategies and SEO plans aligned with keyword research and business goals. Created digital content: reels, publications, carousel ads for social media. Collaborated with businesses to digitize workflows and implemented technical setups (CRM, Notion, automation tools).
SEO & Content Specialist at Freelance / Self-employed
September 30, 2024 - October 9, 2025
Optimized website structure and content using SEO tools and keyword research to enhance visibility and engagement. Designed visual content and reels for social media; built and optimized digital campaigns; set up social media calendars and mood reels.
SEO & Digital Marketing Specialist at Balance Inbound Solutions
January 1, 2024 - Present
Led SEO projects, managed strategy execution, GMB and technical improvements across teams, achieving a 30-40% increase in organic traffic within 3 months. Conducted technical SEO audits using Semrush and Google Search Console; refined on-page SEO, keyword research and mapping; produced high-engagement content for reels and carousels that boosted audience reach and interaction.
Freelance SEO Expert & Content Writer at Evaboot SaaS
December 1, 2023 - September 1, 2024
Developed and implemented a blogging system with SEO strategies for SaaS, publishing 15-25 SEO-optimized how-to blogs and 4-7 LinkedIn articles monthly, and set up email marketing to engage readers and potential clients. Translated complex features and API updates into value-driven blog content for B2B/B2C audiences; ensured E-E-A-T compliance; supervised localization of blog content into 5 languages.
Marketing & Communication Apprentice at La Briqueterie
May 1, 2022 - September 1, 2023
Drove a 30-45% increase in coworking occupancy to 100% capacity through targeted organic and paid strategies. Planned and executed social campaigns averaging 40-50 attendees per event. Optimized website structure and content to achieve top local ranking for 'espace cowork Marseille'. Filmed and edited mood reels and visual assets to maintain a strong brand presence.

Education

Master's in Communication, Information, Digital Project Management at School of Journalism and Communication (EJCAM), Marseille, France
January 1, 2021 - August 1, 2023
Bachelor's in Marketing and Management (Double Diploma) at University Lyon 3, UFAR, Armenia
January 1, 2016 - January 1, 2020
Bachelor's in Marketing and Management (Double Diploma) at University Lyon 3, UFAR, Armenia
January 1, 2016 - January 1, 2020
Masters in Communication, Information, Digital Project Management at School of Journalism and Communication (EJCAM), Marseille, France
January 1, 2021 - January 1, 2023
Master's in Communication, Information, and Digital Project Management at School of Journalism and Communication (EJC AM), University of Aix-Marseille
January 1, 2021 - January 1, 2023
Bachelor's in Marketing and Management, double diploma at University of Armenia, Yerevan, Armenia
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other, Education

Skills

Experience Level