I am a dynamic communications specialist combining creativity, strategic insight, and technical skills. I have led multiple projects including developing the Netherlands’ #1 event database supporting international artists, creating various concepts, websites, and applications. My strength lies in leveraging opportunities and possibilities to deliver true impact by combining strategic thinking and creativity. Currently, I work on an innovative project in the music industry, guide e-commerce projects for larger brands, and support companies on a freelance basis with various marketing challenges. I am selective in my freelance assignments, focusing on projects that align with my expertise and ambitions, aiming to elevate organizations to the next level. My recent freelance assignments include strategic marketing advising on cyber security and digital resilience, communication team setup for digital safety legislation, and AI-driven marketing strategy and execution. I am passionate about strategy, innovation, and AI implementation within marketing teams and across businesses.

Herman Muurlink

I am a dynamic communications specialist combining creativity, strategic insight, and technical skills. I have led multiple projects including developing the Netherlands’ #1 event database supporting international artists, creating various concepts, websites, and applications. My strength lies in leveraging opportunities and possibilities to deliver true impact by combining strategic thinking and creativity. Currently, I work on an innovative project in the music industry, guide e-commerce projects for larger brands, and support companies on a freelance basis with various marketing challenges. I am selective in my freelance assignments, focusing on projects that align with my expertise and ambitions, aiming to elevate organizations to the next level. My recent freelance assignments include strategic marketing advising on cyber security and digital resilience, communication team setup for digital safety legislation, and AI-driven marketing strategy and execution. I am passionate about strategy, innovation, and AI implementation within marketing teams and across businesses.

Available to hire

I am a dynamic communications specialist combining creativity, strategic insight, and technical skills. I have led multiple projects including developing the Netherlands’ #1 event database supporting international artists, creating various concepts, websites, and applications. My strength lies in leveraging opportunities and possibilities to deliver true impact by combining strategic thinking and creativity. Currently, I work on an innovative project in the music industry, guide e-commerce projects for larger brands, and support companies on a freelance basis with various marketing challenges.

I am selective in my freelance assignments, focusing on projects that align with my expertise and ambitions, aiming to elevate organizations to the next level. My recent freelance assignments include strategic marketing advising on cyber security and digital resilience, communication team setup for digital safety legislation, and AI-driven marketing strategy and execution. I am passionate about strategy, innovation, and AI implementation within marketing teams and across businesses.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Artist Branding & Business Development (Freelance) at J. NOAH Booking Agency
January 1, 2016 - Present
Specialized in brand development and marketing strategies for artists on European tours, focusing on identifying and utilizing unique market opportunities. Developed pitch concepts for sponsors and led strategic and operational marketing initiatives to promote events and improve ticketing innovation and efficiency.
Communication & Digital Advisor (Freelance)
January 1, 2010 - Present
Started with software solutions, evolved to strategic branding, marketing, high-level content creation, website and webshop development. Provided strategic support by developing and implementing online strategies with focus on new opportunities and AI specialization. Later shifted focus to AI implementation across marketing teams and organizations.
Co-Founder at Ikdoe.nl / Ticketflyer
January 1, 2004 - Present
Developed the largest event database in the Netherlands with automated and manual data aggregation from hundreds of platforms. Delivered event data to major companies including Microsoft, Hyves, and others through widgets and APIs. Managed partnerships, user experience, data collection, and e-ticket system development.

Education

VWO at Lyceum de Grundel - Hengelo
January 1, 2000 - January 1, 2004
Audio Engineering at SAE Institute - Amsterdam
January 1, 2001 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality