I’m a creative leader with a track record of directing multi-disciplinary visual storytelling and building global communications systems. I specialize in cinematic photography, branded content, and surf culture narratives, combining precision, leadership, and a collaborative mindset to elevate creative outcomes. I also guide teams from pre-production through delivery, balancing art, logistics, and brand identity to deliver high-end campaigns. I’ve spent over a decade leading creative initiatives for a diverse set of clients, developing concept-driven visuals and scalable processes. My approach weaves design thinking with storytelling frameworks to produce impactful, story-led experiences for executive audiences and consumers alike.

Phillip Hernandez

I’m a creative leader with a track record of directing multi-disciplinary visual storytelling and building global communications systems. I specialize in cinematic photography, branded content, and surf culture narratives, combining precision, leadership, and a collaborative mindset to elevate creative outcomes. I also guide teams from pre-production through delivery, balancing art, logistics, and brand identity to deliver high-end campaigns. I’ve spent over a decade leading creative initiatives for a diverse set of clients, developing concept-driven visuals and scalable processes. My approach weaves design thinking with storytelling frameworks to produce impactful, story-led experiences for executive audiences and consumers alike.

Available to hire

I’m a creative leader with a track record of directing multi-disciplinary visual storytelling and building global communications systems. I specialize in cinematic photography, branded content, and surf culture narratives, combining precision, leadership, and a collaborative mindset to elevate creative outcomes. I also guide teams from pre-production through delivery, balancing art, logistics, and brand identity to deliver high-end campaigns.

I’ve spent over a decade leading creative initiatives for a diverse set of clients, developing concept-driven visuals and scalable processes. My approach weaves design thinking with storytelling frameworks to produce impactful, story-led experiences for executive audiences and consumers alike.

See more

Language

English
Fluent

Work Experience

Founder, Photographer & Creative Director at Photo Phil Productions
January 1, 2023 - Present
Produced and directed commercial and editorial photo and video campaigns for surf, lifestyle, and travel brands. Developed creative concepts, handled production logistics, and managed post-production for high-end clients. Led on-water and location shoots across Southern California and abroad, specializing in aquatic and environmental storytelling. Created Aquatic Leica, a YouTube series exploring surf photography, visual process, and artistic collaboration. Selected collaborations include Dad Grass, Shaka Surf Bikes, Hive Cocktails, Strive Soda, A Timeless Day, and Solento Tequila.
Co-Creative Director & Founder at OCULOIRE
January 1, 2017 - Present
Conceptualized and executed multidisciplinary creative projects blending fine art, photography, and editorial storytelling. Directed sponsored gallery exhibits including a nationally featured installation in The Washington Post. Oversaw creative direction, production planning, and content rollout for collective-driven campaigns.
Senior Business Consultant (Operational Strategy) at Kaiser Permanente
September 1, 2022 - August 1, 2025
Led creative process improvement and system design across departments to enhance workflow for internal communications and campaigns. Translated abstract project goals into actionable creative roadmaps, ensuring quality and alignment with organizational vision. Partnered with leadership to produce digital strategies, multimedia content briefs, and brand-aligned initiatives. Integrated storytelling frameworks into enterprise-level presentations and campaigns for executive audiences.
Creative Operations Manager & Executive Liaison at International Monetary Fund (IMF)
August 1, 2013 - April 1, 2022
Directed over a dozen concurrent creative communication projects for a global membership of 50,000+. Managed all aspects of creative delivery — content design, media coordination, and platform rollouts. Spearheaded the launch of IMF’s global member platform by aligning visual content and communications strategy. Partnered with design, media, and data teams to create dynamic messaging, brand collateral, and digital visuals. Mentored a 200+ member international team on communications, visual presentation, and brand standards.

Education

Bachelor of Arts in Philosophy & International Business Studies at James Madison University
January 11, 2030 - May 1, 2007

Qualifications

Google Project Management Certificate
January 11, 2020 - December 1, 2021
BWRAG Certified Surf Photographer & Water Safety Responder
September 1, 2024 - September 1, 2024

Industry Experience

Media & Entertainment, Professional Services