Phillip Hernandez

Produced and directed commercial and editorial photo and video campaigns for surf, lifestyle, and travel brands. Developed creative concepts, handled production logistics, and managed post-production for high-end clients. Led on-water and location shoots across Southern California and abroad, specializing in aquatic and environmental storytelling. Created Aquatic Leica, a YouTube series exploring surf photography, visual process, and artistic collaboration. Selected collaborations include Dad Grass, Shaka Surf Bikes, Hive Cocktails, Strive Soda, A Timeless Day, and Solento Tequila.

Led creative process improvement and system design across departments to enhance workflow for internal communications and campaigns. Translated abstract project goals into actionable creative roadmaps, ensuring quality and alignment with organizational vision. Partnered with leadership to produce digital strategies, multimedia content briefs, and brand-aligned initiatives. Integrated storytelling frameworks into enterprise-level presentations and campaigns for executive audiences.

Conceptualized and executed multidisciplinary creative projects blending fine art, photography, and editorial storytelling. Directed sponsored gallery exhibits including a nationally featured installation in The Washington Post. Oversaw creative direction, production planning, and content rollout for collective-driven campaigns.