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I help ecommerce brands grow. I’ve built and run my own Shopify brand, so I understand both the strategy and the day-to-day work behind digital businesses. My experience covers paid media, CRO, email automation, influencer marketing, operations and financial planning. I enjoy working with founders and teams to simplify processes, improve websites and increase revenue without losing brand personality. I’m easy to work with, proactive, and comfortable taking ownership of projects from idea to execution.…I help ecommerce brands grow. I’ve built and run my own Shopify brand, so I understand both the strategy and the day-to-day work behind digital businesses. My experience covers paid media, CRO, email automation, influencer marketing, operations and financial planning. I enjoy working with founders and teams to simplify processes, improve websites and increase revenue without losing brand personality. I’m easy to work with, proactive, and comfortable taking ownership of projects from idea to execution.

Alberto Herráez

Web Developer, eCommerce Developer, Product Designer, +5

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I help ecommerce brands grow. I’ve built and run my own Shopify brand, so I understand both the strategy and the day-to-day work behind digital businesses. My experience covers paid media, CRO, email automation, influencer marketing, operations and financial planning. I enjoy working with founders and teams to simplify processes, improve websites and increase revenue without losing brand personality. I’m easy to work with, proactive, and comfortable taking ownership of projects from idea to execution.…I help ecommerce brands grow. I’ve built and run my own Shopify brand, so I understand both the strategy and the day-to-day work behind digital businesses. My experience covers paid media, CRO, email automation, influencer marketing, operations and financial planning. I enjoy working with founders and teams to simplify processes, improve websites and increase revenue without losing brand personality. I’m easy to work with, proactive, and comfortable taking ownership of projects from idea to execution.

Available to hire

I help ecommerce brands grow. I’ve built and run my own Shopify brand, so I understand both the strategy and the day-to-day work behind digital businesses.

My experience covers paid media, CRO, email automation, influencer marketing, operations and financial planning. I enjoy working with founders and teams to simplify processes, improve websites and increase revenue without losing brand personality.

I’m easy to work with, proactive, and comfortable taking ownership of projects from idea to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Founder & eCommerce Manager at Vesica Jewelry

June 1, 2020 - December 1, 2025

Co-founded and managed e-commerce operations for Vesica Jewelry, leading end-to-end ecommerce workflows across Europe. Responsible for a product catalog of 300+ SKUs, pricing, inventory planning, supplier coordination, and setting up a Shopify store with apps and optimized checkout. Implemented paid media, SEO, and influencer marketing; built dashboards to track revenue, margins, CAC/LTV, and ad spend. Negotiated with manufacturers and logistics partners for Europe-wide shipping. Recruited and coordinated a small team and external partners; prepared processes and documentation during a transition to a company sale.

Co-Founder at Bio Energy Gym

March 1, 2014 - June 1, 2020

Co-founded and managed Bio Energy Gym in Madrid, overseeing day-to-day operations, team management, client acquisition, and partner relations.

Business Development at Finance Entertainment, LLC

March 1, 2015 - December 1, 2015

Supported business development activities in the entertainment finance sector, including preparing proposals, financial analyses, and client engagements.

Wealth Management at Markets.com

March 1, 2012 - December 1, 2014

Managed retail investment portfolios, conducted market analysis, assisted with asset allocation, and supported client onboarding and risk management.

Co-Founder & E-commerce Manager at Vesica Jewelry

June 1, 2020 - December 1, 2025

Led end-to-end ecommerce operations for a D2C jewelry brand on Shopify; set up Shopify store, apps, checkout and 3PL integrations; managed catalog of 300+ SKUs, pricing, inventory and supplier coordination; led paid media, SEO, influencer marketing and email automation; built dashboards to track revenue, margins, CAC/LTV; recruited and coordinated cross-functional partners; implemented CRM processes and service promotions; oversaw day-to-day operations including marketing and logistics.

Analyst at The Carlyle Group

January 1, 2016 - November 1, 2017

Performed financial analysis for real estate portfolios, including cash-flow modeling and performance tracking; prepared periodic reports for senior management and investors; supported valuation, rent-roll analysis and lease performance monitoring; collaborated with asset managers and property managers across multiple locations.