Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I'm Hester Donia, a results-driven social media and influencer marketing specialist with a track record of growing brand presence across the DACH and Benelux regions. I design scalable influencer ecosystems, launch in-house content formats, and partner with creators to drive engagement and revenue. I thrive on turning data into action, building cross-functional collaborations, and delivering measurable outcomes while keeping a friendly, collaborative approach. My experience spans end-to-end campaign management, team leadership, and cross-functional collaboration across e-commerce and consumer brands. I love turning ambitious ideas into reality, from budget planning and creator sourcing to launching product-driven campaigns and events that boost brand awareness and revenue.…Hello! I'm Hester Donia, a results-driven social media and influencer marketing specialist with a track record of growing brand presence across the DACH and Benelux regions. I design scalable influencer ecosystems, launch in-house content formats, and partner with creators to drive engagement and revenue. I thrive on turning data into action, building cross-functional collaborations, and delivering measurable outcomes while keeping a friendly, collaborative approach. My experience spans end-to-end campaign management, team leadership, and cross-functional collaboration across e-commerce and consumer brands. I love turning ambitious ideas into reality, from budget planning and creator sourcing to launching product-driven campaigns and events that boost brand awareness and revenue.

Hester Donia

Influencer Marketing Manager, Social Media Manager, Content Creator, +3





Hello! I'm Hester Donia, a results-driven social media and influencer marketing specialist with a track record of growing brand presence across the DACH and Benelux regions. I design scalable influencer ecosystems, launch in-house content formats, and partner with creators to drive engagement and revenue. I thrive on turning data into action, building cross-functional collaborations, and delivering measurable outcomes while keeping a friendly, collaborative approach. My experience spans end-to-end campaign management, team leadership, and cross-functional collaboration across e-commerce and consumer brands. I love turning ambitious ideas into reality, from budget planning and creator sourcing to launching product-driven campaigns and events that boost brand awareness and revenue.…Hello! I'm Hester Donia, a results-driven social media and influencer marketing specialist with a track record of growing brand presence across the DACH and Benelux regions. I design scalable influencer ecosystems, launch in-house content formats, and partner with creators to drive engagement and revenue. I thrive on turning data into action, building cross-functional collaborations, and delivering measurable outcomes while keeping a friendly, collaborative approach. My experience spans end-to-end campaign management, team leadership, and cross-functional collaboration across e-commerce and consumer brands. I love turning ambitious ideas into reality, from budget planning and creator sourcing to launching product-driven campaigns and events that boost brand awareness and revenue.

Available to hire

Hello! I’m Hester Donia, a results-driven social media and influencer marketing specialist with a track record of growing brand presence across the DACH and Benelux regions. I design scalable influencer ecosystems, launch in-house content formats, and partner with creators to drive engagement and revenue. I thrive on turning data into action, building cross-functional collaborations, and delivering measurable outcomes while keeping a friendly, collaborative approach.

My experience spans end-to-end campaign management, team leadership, and cross-functional collaboration across e-commerce and consumer brands. I love turning ambitious ideas into reality, from budget planning and creator sourcing to launching product-driven campaigns and events that boost brand awareness and revenue.

Skills

Copywriting

Promo Video

Photo

Experience Level

Copywriting

Expert

Promo Video

Expert

Photo

Intermediate

Language

Dutch

Fluent

English

Fluent

German

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Social Media & Influencer Marketing Manager at Mom of Fashion

January 1, 2024 - Present

Leading the launch of Influencer Marketing, building the function from the ground up (strategy, processes, creator sourcing). Developing and managing a scalable influencer & creator ecosystem, expanding beyond UGC into long-term partnerships. Achieved 9M+ TikTok views in 2025; significantly increasing brand awareness and organic reach. IG & TikTok reach grew 1600%+ through a news-story driven content strategy. Built and managed a UGC creator network of 12+ creators, driving scalable content production. Conceptualised and executed in-house video formats, establishing a consistent brand face across social channels.

Team Lead Influencer Marketing at myMuesli AG

August 1, 2020 - February 1, 2023

Defined strategy and budget for BENELUX; Acquisition, negotiation, and analysis of over 50 influencer campaigns per month in DACH and BENELUX. Owned the Instagram channel @mymuesli.nl, leading to follower growth (10k increase). Planned and executed influencer events to launch new influencer products; developed multi-market campaigns and optimized performance.

Online Marketing Trainee at myMuesli NL

August 1, 2020 - July 1, 2021

Owner and content creator of @mymuesli.nl Instagram channel. Secured a minimum of 4 brand collaborations per month (flyers, newsletter integrations, social media collaborations). Helped establish the influencer marketing channel for mymuesli NL, contributing to revenue growth (117% in 2021). Web shop management for mymuesli NL.

Senior Social Media & Influencer Marketing Manager at Mom Fashion

January 1, 2024 - Present

Leading the launch of influencer marketing and building the function from the ground up across strategy, processes and creator sourcing. Developing and managing a scalable influencer & creator ecosystem, expanding beyond UGC into long-term partnerships. In-house video formats and consistent brand voice across social channels.

Influencer Marketing Manager at EVERY GmbH

March 1, 2023 - August 1, 2023

Defining strategy and budget for BENELUX; acquisition, negotiation, and analysis of over 50 influencer campaigns per month in DACH and BENELUX.

Team Lead Influencer Marketing at MYMUESLI AG

January 1, 2021 - February 1, 2023

Planning of 6-digit channel budgets; developing strategies for 4 countries resulting in a twofold increase in global revenue. Managed 5 international team members; organized influencer events and product launches.

Influencer & Social Media Manager at MYMUESLI NL

July 1, 2021 - January 1, 2022

Owner and content creator of @mymuesli.nl Instagram channel; led to 10k followers; created and managed up to 90 campaigns per month to drive performance and brand awareness; revenue increase 109% in 2022; product development of over 15 influencer products and product launch event organization.