Hi, I’m Hester Donia. I’m a Senior Social Media & Influencer Marketing Manager based in Berlin, Germany, specializing in building influencer ecosystems, sourcing creators, and launching scalable programs that drive brand awareness and organic reach. I’ve led in-house video formats and long-term partnerships, shaping the brand voice across social channels and delivering measurable results for fashion and lifestyle brands. Throughout my career, I’ve owned and grown influencer programs, including managing the _Email not available. Sign in: https://www.twine.net/signup_ Instagram channel and driving multi-market campaigns. I’m passionate about collaborating with creators to craft engaging, story-driven content that resonates with audiences and grows revenue.

Hi, I’m Hester Donia. I’m a Senior Social Media & Influencer Marketing Manager based in Berlin, Germany, specializing in building influencer ecosystems, sourcing creators, and launching scalable programs that drive brand awareness and organic reach. I’ve led in-house video formats and long-term partnerships, shaping the brand voice across social channels and delivering measurable results for fashion and lifestyle brands. Throughout my career, I’ve owned and grown influencer programs, including managing the _Email not available. Sign in: https://www.twine.net/signup_ Instagram channel and driving multi-market campaigns. I’m passionate about collaborating with creators to craft engaging, story-driven content that resonates with audiences and grows revenue.

Available to hire

Hi, I’m Hester Donia. I’m a Senior Social Media & Influencer Marketing Manager based in Berlin, Germany, specializing in building influencer ecosystems, sourcing creators, and launching scalable programs that drive brand awareness and organic reach. I’ve led in-house video formats and long-term partnerships, shaping the brand voice across social channels and delivering measurable results for fashion and lifestyle brands.

Throughout my career, I’ve owned and grown influencer programs, including managing the Email not available. Sign in: https://www.twine.net/signup Instagram channel and driving multi-market campaigns. I’m passionate about collaborating with creators to craft engaging, story-driven content that resonates with audiences and grows revenue.

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Experience Level

Intermediate

Language

Dutch
Fluent
English
Fluent
German
Advanced
Spanish; Castilian
Beginner

Work Experience

Senior Social Media & Influencer Marketing Manager at Mom of Fashion
January 1, 2024 - Present
Leading the launch of Influencer Marketing, building the function from the ground up (strategy, processes, creator sourcing). Developing and managing a scalable influencer & creator ecosystem, expanding beyond UGC into long-term partnerships. Achieved 9M+ TikTok views in 2025; significantly increasing brand awareness and organic reach. IG & TikTok reach grew 1600%+ through a news-story driven content strategy. Built and managed a UGC creator network of 12+ creators, driving scalable content production. Conceptualised and executed in-house video formats, establishing a consistent brand face across social channels.
Team Lead Influencer Marketing at myMuesli AG
August 1, 2020 - February 1, 2023
Defined strategy and budget for BENELUX; Acquisition, negotiation, and analysis of over 50 influencer campaigns per month in DACH and BENELUX. Owned the Instagram channel @mymuesli.nl, leading to follower growth (10k increase). Planned and executed influencer events to launch new influencer products; developed multi-market campaigns and optimized performance.
Online Marketing Trainee at myMuesli NL
August 1, 2020 - July 1, 2021
Owner and content creator of @mymuesli.nl Instagram channel. Secured a minimum of 4 brand collaborations per month (flyers, newsletter integrations, social media collaborations). Helped establish the influencer marketing channel for mymuesli NL, contributing to revenue growth (117% in 2021). Web shop management for mymuesli NL.

Education

Bachelor of Arts in European Studies at Zuyd University of Applied Sciences, Maastricht
September 1, 2015 - September 1, 2019
Erasmus Exchange at Anglia Ruskin University
September 1, 2017 - December 1, 2017
Diploma at Maerlant Lyceum, The Hague High School
September 1, 2009 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services