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Hi, I’m Dawn! I’m a freelance brand and graphic designer with experience in branding, experience design, and gallery art direction. Previously, I led art direction for permanent gallery exhibitions and commercial event installations in Singapore, where I developed a strong sensitivity towards designing interactive, empathetic brand experiences that connect meaningfully with people.…

Dawn Pang

Graphic Designer, Art Director, Brand Designer

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Hi, I’m Dawn! I’m a freelance brand and graphic designer with experience in branding, experience design, and gallery art direction. Previously, I led art direction for permanent gallery exhibitions and commercial event installations in Singapore, where I developed a strong sensitivity towards designing interactive, empathetic brand experiences that connect meaningfully with people.…

Available to hire

Hi, I’m Dawn! I’m a freelance brand and graphic designer with experience in branding, experience design, and gallery art direction.

Previously, I led art direction for permanent gallery exhibitions and commercial event installations in Singapore, where I developed a strong sensitivity towards designing interactive, empathetic brand experiences that connect meaningfully with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Intern, Brand Strategy and Analyst at Singapore Police Force, Psychological Services Department

January 1, 2026 - Present

Conducted programme and stakeholder analysis of SPF’s Psychological Services Department initiatives, evaluating alignment between service intent, delivery, and public perception. Performed user research, benchmarking, and gap analysis against comparable volunteer, care-based organisations to improve brand positioning and engagement strategies. Supported development of internal and external communication materials to enhance accessibility, clarity, and uptake of psychological support services. Synthesised qualitative insights into actionable recommendations for programme positioning and outreach.

Creative Co-lead and Project Manager at The Merry Men Works

January 1, 2021 - August 1, 2025

Led overall art direction for various permanent exhibitions and placemaking projects in Singapore, including interactive exhibitions within Singapore Chinese Cultural Centre and National Gallery Singapore. Collaborated closely with government and business stakeholders through regular check-ins and reviews to ensure alignment in quality standards. Supported successful tender pitch for a $3M public-sector project, contributing to proposal development, stakeholder presentations, and project articulation. Managed a 4-man team of graphic designers by establishing workflows, role clarity, and project scheduling.