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Hi, I'm Vicki Russell. I'm an Executive Producer with decades of experience leading production across agency and post-production environments.

About

Hi, I’m Vicki Russell. I’m an Executive Producer with decades of experience leading production across agency and post-production environments. I manage the full production lifecycle from concept through delivery, collaborating with cross-functional teams and guiding projects from idea to final asset.

I’m passionate about bringing bold, innovative ideas to life while keeping a sharp focus on creative excellence and operational efficiency. I mentor colleagues, nurture strong client and vendor relationships, and stay ahead of industry trends to deliver high-quality content on time and within budget.

  • 14 years' experience
  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment

Work experience

Executive Producer · FreelanceJan 2025 – Present · 1 yr 11 mos

Oversee direct-to-client content production for a billion-dollar cybersecurity company, managing schedules, coordinating key vendors, and serving as the primary client liaison to ensure seamless project execution.

Executive Producer · Union EditorialFeb 2018 – Dec 2024 · 6 yrs 11 mos

Led Austin team operations, coordinated with sister offices, and managed a diverse freelance roster across disciplines to ensure seamless post-production execution. Directed internal and external teams through complex production timelines with calm, solutions-focused leadership. Championed talent, nurtured strong client and vendor relationships, and kept up with industry trends.

Executive Producer · Proof AdvertisingFeb 2012 – Feb 2018 · 6 yrs 1 mo

Led and scaled department operations, streamlining workflows to boost efficiency and team performance. Managed project execution in close coordination with internal teams and external partners to ensure seamless delivery and alignment with creative objectives. Applied strategic problem-solving to navigate challenged budgets and deadlines while ensuring clear, effective communication.

Education

Bachelor of Science: Journalism (Advertising Emphasis) · University of North Texas2030 – 1994

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