Hasan Farahani

Growth Marketing at YoCALE

Built YoCALE’s growth engine from the ground up, scaling marketing into a multi-channel, data-driven strategy aligned with sales and product. Delivered a 67% YoY increase in inbound leads in the first year, implemented SEO and referral strategies to drive 2.5x traffic while boosting retention and LTV, and founded and scaled the Marketing Services division into a standalone revenue stream generating 21% of SMB revenue. Directed two complete website redesigns (+300 pages), improving site speed, UX, and conversion performance. Established advanced analytics and reporting dashboards to monitor performance across paid, organic, and referral channels.

Growth Marketing at OnlineVan City

Designed and executed acquisition campaigns that reduced CPA by up to 28% while increasing conversion volume. Developed performance-driven websites (Webflow, WordPress, custom code) optimized for UX, SEO, and analytics tracking. Actively managed multi-channel marketing funnels with advanced analytics dashboards, providing clear insight into campaign performance and real-time ROAS visibility.

Director of Innovation at Planet Insurance Tech Accelerator

Directed product innovation strategies and executed go-to-market plans. Collaborated with cross-functional teams to launch new products in competitive markets.

Program Manager at Avatech Accelerator

Managed startup accelerator programs, working with 20+ startups on business development, marketing, and fundraising. Coordinated due diligence and coaching sessions that improved investment readiness.

Operations Manager at Network Advertising Network

Joined as employee #4 and played a pivotal role in scaling the company from a small startup to a 50+ person digital media agency and 2 rounds of investment. Navigated growth challenges by implementing operational frameworks, improving workflows, and strengthening client delivery. Collaborated with leadership on scaling strategies, ensuring sustainable revenue growth and market positioning.

Growth Marketing at OnlineVanCity

Designed and executed acquisition programs, reducing CPA by 28% while increasing conversion volume. Built and optimized performance websites with structured data and analytics tracking. Owned CRO roadmap, conducting A/B tests across landing pages and messaging for measurable uplift. Leveraged AI tools to automate campaign reporting and workflow efficiencies.

Director of Innovation at PlanNet Insurance Tech Accelerator

Directed product innovation strategies and executed GTM plans with cross-functional teams.

Program Manager at Avatech Accelerator

Managed startup accelerator programs, working with 20+ startups on business development, growth marketing, go-to-market strategies, and fundraising.