I'm a freelance designer and artworker with experience across both print and digital, especially within FMCG brands. Over the years I've built a strong understanding of how brands work and how to bring them to life in ways that really connect with people. I'm passionate about all areas of branding, with a particular love for packaging design and retouching. I thrive on the fast pace of the industry and believe adaptability and fresh thinking are key. With a sharp eye for detail and strong technical knowledge, I'm confident taking a project from concept right through to the final product. I work well under pressure, keep projects moving, and know my way around the Adobe Creative Suite, along with print and packaging processes. My creative background covers typography, retouching, POS, packaging design and eCommerce. I've also had the chance to work with leading global brands like Unilever, Coca-Cola, Nestlé and P&G. During this time I became a brand guardian for Unilever, making sure all work stayed true to their guidelines and was delivered at the highest standard.

Hagen Friend

I'm a freelance designer and artworker with experience across both print and digital, especially within FMCG brands. Over the years I've built a strong understanding of how brands work and how to bring them to life in ways that really connect with people. I'm passionate about all areas of branding, with a particular love for packaging design and retouching. I thrive on the fast pace of the industry and believe adaptability and fresh thinking are key. With a sharp eye for detail and strong technical knowledge, I'm confident taking a project from concept right through to the final product. I work well under pressure, keep projects moving, and know my way around the Adobe Creative Suite, along with print and packaging processes. My creative background covers typography, retouching, POS, packaging design and eCommerce. I've also had the chance to work with leading global brands like Unilever, Coca-Cola, Nestlé and P&G. During this time I became a brand guardian for Unilever, making sure all work stayed true to their guidelines and was delivered at the highest standard.

Available to hire

I’m a freelance designer and artworker with experience across both print and digital, especially within FMCG brands. Over the years I’ve built a strong understanding of how brands work and how to bring them to life in ways that really connect with people. I’m passionate about all areas of branding, with a particular love for packaging design and retouching. I thrive on the fast pace of the industry and believe adaptability and fresh thinking are key. With a sharp eye for detail and strong technical knowledge, I’m confident taking a project from concept right through to the final product. I work well under pressure, keep projects moving, and know my way around the Adobe Creative Suite, along with print and packaging processes. My creative background covers typography, retouching, POS, packaging design and eCommerce. I’ve also had the chance to work with leading global brands like Unilever, Coca-Cola, Nestlé and P&G. During this time I became a brand guardian for Unilever, making sure all work stayed true to their guidelines and was delivered at the highest standard.

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Work Experience

Senior Creative Artworker at Epoch Design
March 1, 2024 - September 25, 2025
Collaborated with global FMCG brands (Coca-Cola, Unilever, ABI) to execute brand identities, packaging and digital design across print and digital platforms. Worked closely with creative teams to translate concepts into precise, production-ready artworks. Known for exceptional organization and a meticulous approach to file maintenance, ensuring high-quality outputs and consistent visuals across all touchpoints.
Graphic Designer & Print Assistant at Reed Design & Print
March 1, 2024 - September 25, 2025
Focused on layout design and print, crafting materials from business cards and logos for local businesses to menus for hotels and restaurants. Collaborated with clients such as Uplands Construction, DHL, Best Western and South Gloucestershire Council.
Freelance Designer at Hagen Friend Design
February 1, 2018 - September 25, 2025
Worked creatively as a sole practitioner while managing client relationships. Focused on startups and brand identities across food & drink and instructional shooting; designed logos and leaflets for various startups.

Education

BA (Hons) Graphic Design at University of the West of England
September 1, 2012 - June 30, 2015
Level 3 Extended Diploma Graphic Design at SGS Stroud College
September 1, 2010 - June 30, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Agriculture & Mining, Media & Entertainment, Consumer Goods, Manufacturing, Retail