Hagen Friend

I’m a freelance designer and artworker with experience across both print and digital, especially within FMCG brands. Over the years I’ve built a strong understanding of how brands work and how to bring them to life in ways that really connect with people. I’m passionate about all areas of branding, with a particular love for packaging design and retouching. I thrive on the fast pace of the industry and believe adaptability and fresh thinking are key. With a sharp eye for detail and strong technical knowledge, I’m confident taking a project from concept right through to the final product. I work well under pressure, keep projects moving, and know my way around the Adobe Creative Suite, along with print and packaging processes. My creative background covers typography, retouching, POS, packaging design and eCommerce. I’ve also had the chance to work with leading global brands like Unilever, Coca-Cola, Nestlé and P&G. During this time I became a brand guardian for Unilever, making sure all work stayed true to their guidelines and was delivered at the highest standard.