I'm a multi-disciplinary experience designer with four years across digital health, studio client work, and complex commerce platforms. I move comfortably between UX research, UI craft, product strategy, design systems, and a bit of front-end—because the most interesting problems rarely sit inside one bucket. I grew up making things: stop-motion Lego films, evenings filled with drawing and sketching, and tinkering in my dad's garage. That early loop—imagine, make, show someone, fix it—still shapes how I work. I'm currently leading design across Ultra Commerce's SaaS products and storefronts while finishing my MSc in Human-Computer Interaction at Utrecht University. If intrigued, you can further explore my work and experiences I have gathered and organized within a portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Hristian Goretsov

I'm a multi-disciplinary experience designer with four years across digital health, studio client work, and complex commerce platforms. I move comfortably between UX research, UI craft, product strategy, design systems, and a bit of front-end—because the most interesting problems rarely sit inside one bucket. I grew up making things: stop-motion Lego films, evenings filled with drawing and sketching, and tinkering in my dad's garage. That early loop—imagine, make, show someone, fix it—still shapes how I work. I'm currently leading design across Ultra Commerce's SaaS products and storefronts while finishing my MSc in Human-Computer Interaction at Utrecht University. If intrigued, you can further explore my work and experiences I have gathered and organized within a portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a multi-disciplinary experience designer with four years across digital health, studio client work, and complex commerce platforms. I move comfortably between UX research, UI craft, product strategy, design systems, and a bit of front-end—because the most interesting problems rarely sit inside one bucket.

I grew up making things: stop-motion Lego films, evenings filled with drawing and sketching, and tinkering in my dad’s garage. That early loop—imagine, make, show someone, fix it—still shapes how I work. I’m currently leading design across Ultra Commerce’s SaaS products and storefronts while finishing my MSc in Human-Computer Interaction at Utrecht University.

If intrigued, you can further explore my work and experiences I have gathered and organized within a portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

Bulgarian
Fluent
English
Fluent
German
Intermediate

Work Experience

Product & Service Designer at Ultra Commerce
January 1, 2025 - Present
Designing across Ultra Commerce's SaaS products — Horizon/Meridian and UCLA C — alongside internal stores to redesigns for CALP IA, Laneway, Three Ireland, and Glyde Marketplace. Built two custom design systems from the ground up (Glyde and UCLA C).
Product Designer at Deity
January 1, 2023 - January 1, 2025
Designed Orchestrator, Deity's SaaS automation tool, along side web redesigns for Deity and UK retailer Blossom Gifts. Built custom presentation systems for company and product showroom work.
UX/UI Designer & Front-End Developer at Inner Buddies
January 1, 2022 - January 1, 2023
Redesigned the Inner Buddies website with SEO optimization, translated my own designs into front-end code in HTML, CSS, and JavaScript — closing the loop between design intent and shipped product.
Product × Experience Designer at Ultra Commerce
January 1, 2025 - Present
Design across Ultra Commerce's SaaS products and international storefronts; includes product UX, design systems, and end-to-end web design to make commerce infrastructure feel modern, intuitive, and usable.
Product × Experience Designer at Deity
January 1, 2023 - January 1, 2025
Health-tech startup working on gut microbiome insights for everyday consumers. Built the muscle of design in designing and shipping in the same loop.
UX/UI Designer × Front-End Developer at Inner Buddies
January 1, 2022 - January 1, 2023
Health-tech startup focused on gut-m microbiome insights for everyday consumers. My first product role — built the muscle of designing and shipping in the same loop.
UX/UI Designer & Front-End Developer at InnerBuddies
January 1, 2022 - January 1, 2023
Redesigned the Inner Buddies website with SEO optimization and translated own designs into production-ready HTML, CSS, and JavaScript—closing the loop between design intent and shipped product.

Education

MSc Human-Computer Interaction at Utrecht University
January 1, 2024 - January 1, 2026
BSc ICT – UX/UI Design at Fontys University of Applied Sciences
January 1, 2020 - January 1, 2024
MSc in Human-Computer Interaction at Utrecht University
January 1, 2024 - January 1, 2026
BSc in UX/UI Design at Fontys University of Applied Sciences
January 1, 2020 - January 1, 2024
Bachelor of Science (BSc) ICT – UX/UI Design at Fontys University of Applied Sciences
January 1, 2020 - January 1, 2024
Master of Science (MSc) Human-Computer Interaction at Utrecht University
January 1, 2024 - January 1, 2026

Qualifications

The Mushroom Lamp Innovations Fair
January 1, 2025 - January 1, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education, Retail