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I'm Samsul Hidayat, a motion-driven interface designer based in Malang, Indonesia, with 5+ years of experience helping startup founders turn ambiguous ideas into delightful, human-centered products. I specialize in interaction design, animation, and prototyping, and I enjoy translating vague briefs into intuitive flows and polished interfaces that meet usability standards.…

Samsul Hidayat

UI Designer, UX Designer, Product Designer, +3

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I'm Samsul Hidayat, a motion-driven interface designer based in Malang, Indonesia, with 5+ years of experience helping startup founders turn ambiguous ideas into delightful, human-centered products. I specialize in interaction design, animation, and prototyping, and I enjoy translating vague briefs into intuitive flows and polished interfaces that meet usability standards.…

Available to hire

I’m Samsul Hidayat, a motion-driven interface designer based in Malang, Indonesia, with 5+ years of experience helping startup founders turn ambiguous ideas into delightful, human-centered products.

I specialize in interaction design, animation, and prototyping, and I enjoy translating vague briefs into intuitive flows and polished interfaces that meet usability standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UI UX Designer at Freelance

April 1, 2025 - Present

Designed and developed official website using no-code web builder for Salescraft, an AI-based training platform; enhanced interface through heuristic evaluation and UX principles. Designed onboarding flow and its interaction for Corner’s mobile app. Designed the MVP mobile app interface for Pentaroom and Kostan, translating vague ideas into viable flows and ensuring UI components align with usability standards.

UI UX Designer at Topics

February 1, 2024 - October 1, 2024

Contributed to designing mobile interface of Topics, a language learning platform, including defining its interaction model for onboarding screens, Word feature, Help Guides, and Topics Library. Designed official landing page of the platform.

Animator and Community Growth at Lottielab

March 1, 2024 - July 1, 2024

Created high quality Lottie animations for Lottielab's client and partners while contributing educational and showcase content to grow the community.

UI UX Designer at Bluejestic

October 1, 2022 - March 1, 2024

Designed mobile and web app interfaces of a social-commerce platform. Developed features and interactions, turning ideas into a cohesive system interface that aligns with UX standards and principles.

UI UX Designer at Voyager Info-systems

August 1, 2020 - August 1, 2022

Designed MVP mobile and web interfaces for an online course platform, defining information architecture, optimizing user flows and click paths, producing low to high fidelity UI explorations, interactive prototypes, custom illustrations, and production-ready assets for developers.

UI UX Designer at Freelance (Self-employed)

April 1, 2025 - Present

Designed and developed the official website for Salescraft, an AI-based training platform, using a no-code web builder and enhanced the interface through heuristic evaluation and UX principles. Crafted an onboarding flow and its interactions for Corner's mobile app, an athlete social platform. Built the MVP mobile app interface for Pentaroom, an investor social platform, refining core interactions to align with usability standards. Translated vague concepts into viable app flows for Kostan, a property rental platform, defining core features and interactions within a month.