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Hi, I’m Hien Anh Tran (Annie). I’m a senior at DePauw University pursuing a double major in Communication and Business Analytics with a Design Studies minor. I blend quantitative analysis with storytelling to surface actionable insights in social media, branding, and product strategy, and I enjoy translating complex data into clear, impactful narratives for academic and industry audiences. I’ve led financial governance as VP of Finance for Alpha Chi Omega, driven growth for startups like Snapcut.ai, and supported multicultural student communities at DePauw. I thrive collaborating across teams to move priorities forward, and I’m passionate about turning data into compelling visuals and strategic decisions.…Hi, I’m Hien Anh Tran (Annie). I’m a senior at DePauw University pursuing a double major in Communication and Business Analytics with a Design Studies minor. I blend quantitative analysis with storytelling to surface actionable insights in social media, branding, and product strategy, and I enjoy translating complex data into clear, impactful narratives for academic and industry audiences. I’ve led financial governance as VP of Finance for Alpha Chi Omega, driven growth for startups like Snapcut.ai, and supported multicultural student communities at DePauw. I thrive collaborating across teams to move priorities forward, and I’m passionate about turning data into compelling visuals and strategic decisions.

Hien Anh Annie Tran

Marketing Analyst, Content Creator, Social Media Manager, +1

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Hi, I’m Hien Anh Tran (Annie). I’m a senior at DePauw University pursuing a double major in Communication and Business Analytics with a Design Studies minor. I blend quantitative analysis with storytelling to surface actionable insights in social media, branding, and product strategy, and I enjoy translating complex data into clear, impactful narratives for academic and industry audiences. I’ve led financial governance as VP of Finance for Alpha Chi Omega, driven growth for startups like Snapcut.ai, and supported multicultural student communities at DePauw. I thrive collaborating across teams to move priorities forward, and I’m passionate about turning data into compelling visuals and strategic decisions.…Hi, I’m Hien Anh Tran (Annie). I’m a senior at DePauw University pursuing a double major in Communication and Business Analytics with a Design Studies minor. I blend quantitative analysis with storytelling to surface actionable insights in social media, branding, and product strategy, and I enjoy translating complex data into clear, impactful narratives for academic and industry audiences. I’ve led financial governance as VP of Finance for Alpha Chi Omega, driven growth for startups like Snapcut.ai, and supported multicultural student communities at DePauw. I thrive collaborating across teams to move priorities forward, and I’m passionate about turning data into compelling visuals and strategic decisions.

Available to hire

Hi, I’m Hien Anh Tran (Annie). I’m a senior at DePauw University pursuing a double major in Communication and Business Analytics with a Design Studies minor. I blend quantitative analysis with storytelling to surface actionable insights in social media, branding, and product strategy, and I enjoy translating complex data into clear, impactful narratives for academic and industry audiences.

I’ve led financial governance as VP of Finance for Alpha Chi Omega, driven growth for startups like Snapcut.ai, and supported multicultural student communities at DePauw. I thrive collaborating across teams to move priorities forward, and I’m passionate about turning data into compelling visuals and strategic decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Research Assistant on Social Media Analytics Research at DePauw University, School of Business

June 1, 2025 - August 1, 2025

Analyzed 12,000+ tweets to identify shifts in public sentiment and engagement around Juneteenth using NLP-based annotation and data cleaning, surfacing a 35% year-over-year increase in commercial brand discourse. Presented findings at the Indiana Academy of the Social Sciences Conference and DePauw's Annual Poster Presentation, translating technical analyses into actionable insights for academic and industry audiences.

Vice President of Finance at Alpha Chi Omega, Alpha Chapter

November 1, 2024 - November 1, 2025

Oversee a $180K annual operating budget for a 140-member chapter, manage transactions and financial reporting across 8 committees, and ensure compliance across the fiscal year. Partner with 12 executive officers to align spending with chapter priorities, delivering quarterly budget reviews and reducing miscellaneous discretionary spend by 15%.

Growth Executive at Snapcut.ai

December 1, 2024 - March 1, 2025

Researched 5 NA-based customer segments to inform GTM strategy; identified TikTok creator-economy users as the highest-LTV acquisition channel and reshaped outreach priorities. Sourced and onboarded 18 influencer partners across TikTok and YouTube, contributing to a 24% lift in monthly user acquisition and a 12% improvement in 30-day retention.

Head of Public Relations & Social Media at Vietnamese Student Association, DePauw University

May 1, 2023 - May 1, 2024

Led social media campaigns and multi-channel strategies aligned with student segmentation. Used R-based analytics to optimize the customer journey and content funnel, increasing conversion rate by 80% and reach by 320%.

Marketing Summer Intern at Hexagon JSC

June 1, 2023 - August 1, 2023

Developed 20+ content strategies and CTA-driven campaigns for global brands including Panasonic and TOTO, integrating market research, SEO, and competitive analysis to lift average organic engagement by 45% across managed accounts. Pitched strategic proposals to 6 clients, with 4 campaigns approved; recommendations focused on audience targeting, brand positioning, and performance KPIs.

Speaking and Listening Consultant at Academic Resources, DePauw University

April 1, 2023 - May 1, 2026

Provide coaching, training, and workshop sessions to improve students’ public speaking skills and communication confidence.