Available to hire
Senior communications leader with 12 years of experience across Southeast Asia, specialising in corporate reputation, executive visibility, media strategy, and stakeholder engagement. Proven success in shaping narratives and driving brand visibility for high-growth and multinational companies in financial technology and beyond. Adept at leading enterprise-wide communications strategies spanning media relations, thought leadership, internal communications, and crisis/issues management. Bilingual in English and Chinese, and conversant in Korean and Japanese.
Experience Level
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Korean
Intermediate
Japanese
Intermediate
Work Experience
Senior Manager, Regional Corporate Communications & Public Relations at Funding Societies | Modalku, Singapore
June 1, 2022 - July 15, 2025Developed and led integrated external communications strategies across Southeast Asia, shaping narratives around fintech, SME financing, and strategic partnerships. Secured consistent earned media in regional and local top-tier and reputable digital outlets (e.g. TechCrunch, Nikkei Asia, The Business Times, Tech in Asia), enhancing visibility with regulators, investors, and the press. Drove leadership visibility and recognition strategy, securing industry awards and positioning executives at major fintech and enterprise conferences across Asia. Cultivated and maintained strong relationships with business, tech, and broadcast media across key ASEAN markets. Partnered with Product, People Experience, and Legal to align communications around sensitive issues, milestones, and regulatory milestones. Established PR Centre of Excellence for cross-border campaign alignment, messaging consistency, and agency management across 5 markets. Directed internal communications efforts, including townhall
Assistant Manager, Regional Corporate Communications & Public Relations at Funding Societies | Modalku, Singapore
June 1, 2023 - September 23, 2025Supported external communications strategies, media relations, and stakeholder engagement; contributed to product and regulatory milestone communications; helped align messaging across markets.
Associate Director at Kreab, Singapore
May 1, 2022 - September 23, 2025Led regional media strategy and external communications for clients with a focus on B2B, regulatory, and investor communications. Managed cross-market campaign execution and narrative alignment for clients in Singapore, Southeast Asia, and North Asia. Key accounts included Mynt (GCash), Anfin, FOMO Pay, Withers KhattarWong.
Manager at Asia PR Werkz (APRW), Singapore
October 1, 2019 - September 23, 2025Led startup/tech PR vertical, leading regional and global accounts in financial technology, venture capital, and professional services. Provided counsel on strategic messaging, media training, content development, and issue response across diverse sectors. Managed integrated and multi-market campaigns across Southeast Asia, the Middle East, and India.
Senior Manager at Asia PR Werkz (APRW), Singapore
September 1, 2020 - September 23, 2025Provided counsel on strategic messaging, media training, content development, and issue response across diverse sectors. Managed integrated and multi-market campaigns across Southeast Asia, the Middle East, and India.
Associate Director at Asia PR Werkz (APRW), Singapore
April 1, 2021 - September 23, 2025Founded and scaled the agency’s startup/tech PR vertical, leading regional and global accounts in fintech, venture capital, and professional services.
Senior Account Manager at REDHILL Asia, Singapore
June 1, 2017 - September 23, 2025Provided strategic counsel on corporate messaging and positioning for clients in fintech, F&B, healthcare, and venture capital. Led cross-border media relations and campaign management across China, India, and Southeast Asia.
PR & Marketing Manager (Contract) at The Butchers Club, Singapore
February 1, 2016 - September 23, 2025Oversaw brand positioning and communications strategy for Singapore launch. Managed end-to-end PR, influencer engagement, and content across social and traditional media.
Account Manager at The Ate Group, Singapore
May 1, 2015 - September 23, 2025Led integrated brand communications and storytelling campaigns for clients across sectors: F&B, FMCG and lifestyle. Created multimedia content and guided social media strategies.
Associate at Asia PR Werkz, Singapore
April 1, 2013 - September 23, 2025Supported corporate and public affairs campaigns across education, automotive, FMCG, grassroots and not-for-profit sectors.
Education
Bachelor of Communication (Public Relations and Journalism) at University of Newcastle (Australia), Singapore
January 1, 2008 - January 1, 2010Qualifications
Industry Experience
Financial Services, Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Intermediate
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Singapore today.