Joachim Leong

Supported external communications strategies, media relations, and stakeholder engagement; contributed to product and regulatory milestone communications; helped align messaging across markets.

Developed and led integrated external communications strategies across Southeast Asia, shaping narratives around fintech, SME financing, and strategic partnerships. Secured consistent earned media in regional and local top-tier and reputable digital outlets (e.g. TechCrunch, Nikkei Asia, The Business Times, Tech in Asia), enhancing visibility with regulators, investors, and the press. Drove leadership visibility and recognition strategy, securing industry awards and positioning executives at major fintech and enterprise conferences across Asia. Cultivated and maintained strong relationships with business, tech, and broadcast media across key ASEAN markets. Partnered with Product, People Experience, and Legal to align communications around sensitive issues, milestones, and regulatory milestones. Established PR Centre of Excellence for cross-border campaign alignment, messaging consistency, and agency management across 5 markets. Directed internal communications efforts, including townhall

Led regional media strategy and external communications for clients with a focus on B2B, regulatory, and investor communications. Managed cross-market campaign execution and narrative alignment for clients in Singapore, Southeast Asia, and North Asia. Key accounts included Mynt (GCash), Anfin, FOMO Pay, Withers KhattarWong.