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Award-winning Senior Brand Designer with 10+ years of experience shaping expressive, multi-channel brand systems across in-house and agency environments. I translate complex strategy into clear, emotionally resonant visual storytelling across campaigns, digital, and physical spaces. I bring a sharp eye for typography, composition, and cultural relevance, leading brand evolution and delivering cohesive, high-impact creative at scale. I also mentor teams, collaborate cross-functionally, and ensure consistency and craft across every touchpoint.…Award-winning Senior Brand Designer with 10+ years of experience shaping expressive, multi-channel brand systems across in-house and agency environments. I translate complex strategy into clear, emotionally resonant visual storytelling across campaigns, digital, and physical spaces. I bring a sharp eye for typography, composition, and cultural relevance, leading brand evolution and delivering cohesive, high-impact creative at scale. I also mentor teams, collaborate cross-functionally, and ensure consistency and craft across every touchpoint.

Hilary McHale

Brand Designer, Graphic Designer, Designer, +2

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Award-winning Senior Brand Designer with 10+ years of experience shaping expressive, multi-channel brand systems across in-house and agency environments. I translate complex strategy into clear, emotionally resonant visual storytelling across campaigns, digital, and physical spaces. I bring a sharp eye for typography, composition, and cultural relevance, leading brand evolution and delivering cohesive, high-impact creative at scale. I also mentor teams, collaborate cross-functionally, and ensure consistency and craft across every touchpoint.…Award-winning Senior Brand Designer with 10+ years of experience shaping expressive, multi-channel brand systems across in-house and agency environments. I translate complex strategy into clear, emotionally resonant visual storytelling across campaigns, digital, and physical spaces. I bring a sharp eye for typography, composition, and cultural relevance, leading brand evolution and delivering cohesive, high-impact creative at scale. I also mentor teams, collaborate cross-functionally, and ensure consistency and craft across every touchpoint.

Next availability:

August 1, 2026

Edmonton, Canada

Award-winning Senior Brand Designer with 10+ years of experience shaping expressive, multi-channel brand systems across in-house and agency environments. I translate complex strategy into clear, emotionally resonant visual storytelling across campaigns, digital, and physical spaces.

I bring a sharp eye for typography, composition, and cultural relevance, leading brand evolution and delivering cohesive, high-impact creative at scale. I also mentor teams, collaborate cross-functionally, and ensure consistency and craft across every touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Lead at NORQUEST COLLEGE

July 1, 2022 - Present

Leads the end-to-end creative direction of a full institutional brand refresh, translating strategy into a cohesive, scalable visual system across digital, print, and environmental applications (RGD Award of Merit). Concepts and directs multi-channel campaigns spanning web, social, video, and on-campus experiences, ensuring consistency and craft across every touchpoint. Shapes visual storytelling that connects with diverse audiences by simplifying complex messaging into clear, engaging creative. Art directs and collaborates with cross-functional teams including copywriters, marketers, developers, and external partners to deliver high-impact creative work. Elevates design quality and brand consistency through mentorship, feedback, and hands-on craft across typography, layout, and visual systems. Partners with leadership to align on creative strategy, influencing brand direction at an organizational level. Manages multiple concurrent projects from concept through execution, balancing tim

Graphic Designer at NORQUEST COLLEGE

May 1, 2020 - July 1, 2022

Contributed to design deliverables across digital and print; supported brand system updates; collaborated with cross-functional teams including copywriters, marketers, and developers to deliver cohesive, on-brand creative.

Production Designer at THE MET AGENCY

March 1, 2019 - February 1, 2020

Provided art direction and production design for campaigns and video content; collaborated with copywriters, designers, and developers to ensure high-quality visual output across channels.

Designer at FREE BRANDING + DIGITAL

August 1, 2018 - December 1, 2018

Branding and digital design projects; concept development; collaboration with clients to develop expressive visual identities.

Graphic Designer at LANDMARK HOMES

September 1, 2016 - August 1, 2018

Brand and marketing collateral design; contributed to marketing campaigns; layout and typography across print and digital touchpoints.