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Sydney-based, award-winning Art Director, Designer and Illustrator. Works across packaging, print, publications, and digital. Art directing campaign photo and video shoots from concept through to final product. Brings over 15 years’ experience in events and brand activations with a hand-crafted, tactile practice spanning paper engineering, collage, textiles, hand lettering, and prop making. Illustrated her first children’s book, I Love Someone With Cancer by author Danna Diaz, in 2023, and runs a small-batch hot sauce business on the side.…Sydney-based, award-winning Art Director, Designer and Illustrator. Works across packaging, print, publications, and digital. Art directing campaign photo and video shoots from concept through to final product. Brings over 15 years’ experience in events and brand activations with a hand-crafted, tactile practice spanning paper engineering, collage, textiles, hand lettering, and prop making. Illustrated her first children’s book, I Love Someone With Cancer by author Danna Diaz, in 2023, and runs a small-batch hot sauce business on the side.

hilary thackway

Art Director, Creative Director, Illustrator, +2

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Sydney-based, award-winning Art Director, Designer and Illustrator. Works across packaging, print, publications, and digital. Art directing campaign photo and video shoots from concept through to final product. Brings over 15 years’ experience in events and brand activations with a hand-crafted, tactile practice spanning paper engineering, collage, textiles, hand lettering, and prop making. Illustrated her first children’s book, I Love Someone With Cancer by author Danna Diaz, in 2023, and runs a small-batch hot sauce business on the side.…Sydney-based, award-winning Art Director, Designer and Illustrator. Works across packaging, print, publications, and digital. Art directing campaign photo and video shoots from concept through to final product. Brings over 15 years’ experience in events and brand activations with a hand-crafted, tactile practice spanning paper engineering, collage, textiles, hand lettering, and prop making. Illustrated her first children’s book, I Love Someone With Cancer by author Danna Diaz, in 2023, and runs a small-batch hot sauce business on the side.

Available to hire

Sydney-based, award-winning Art Director, Designer and Illustrator. Works across packaging, print, publications, and digital. Art directing campaign photo and video shoots from concept through to final product. Brings over 15 years’ experience in events and brand activations with a hand-crafted, tactile practice spanning paper engineering, collage, textiles, hand lettering, and prop making. Illustrated her first children’s book, I Love Someone With Cancer by author Danna Diaz,
in 2023, and runs a small-batch hot sauce business on the side.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Creative Director / Fabricator at Harris Farm Markets

January 1, 2022 - January 1, 2023

Conceptualised, designed, fabricated and installed two permanent hanging art installations for the launch of Australia’s largest Harris Farm store.

Illustrator / Designer at I Love Someone With Cancer

January 1, 2022 - December 31, 2023

Illustrated a full-colour, hardcover children’s book by author Danna Diaz in collaboration with typesetting, design and layout. Liaised directly with overseas printers throughout production. Created the book’s Shopify e-comm website, style guide, branding and identity, merchandise, and social content. Provided creative direction and event collateral for the book launch at Marrickville Library & Pavilion.

Art Director at Lanolips

January 1, 2022 - Present

Led, conceptualised and developed packaging for numerous product launches including Holiday campaigns, SunBalm SPF, the Lanolips phone lip balm holder, an Allen’s Lollies collaboration, and the Milkshake Ceramide Balm range. Directed e-comm and campaign photo/video shoots end-to-end: concept and moodboarding, casting, styling, and prop sourcing; managed on-set cast and crew and supported post-production rollout. Delivered assets to marketing, e-commerce, and social teams. Managed art direction, design, and day-to-day style guides and produced print collateral, social assets, PR kits, accessories, gifting, and in-store visual merchandising. Onboarded a Junior Art Director and Senior Designer.

Creative Director / Fabricator at Ellway Studio (Telstra x Google Lens)

January 1, 2021 - December 31, 2022

Creative direction and fabrication for Telstra Wild Things, an interactive Telstra x Google Lens pop-up. Designed and constructed custom paper flora and fauna so visitors could scan hidden touchpoints via Google Lens to unlock facts and digital content. Activation toured to Melbourne’s Highpoint and Chadstone shopping centres before travelling to Chermside, Brisbane.

Creative Lead at Gro-To Skincare

January 1, 2018 - January 1, 2021

Selected as lead creative working with Zoë Foster Blake to establish brand, visual identity, and product range. Led and conceptualised packaging, style guides, print collateral, social assets, EDMs, PR kits, merchandise and product samples. Achieved two Good Design Awards in 2020 (print + packaging; branding + identity). Commissioned and directed illustrator Beci Orpin (Jackie Winter Group) for illustrated face assets across packaging. Directed e-comm and campaign photo/video shoots end-to-end (concept/moodboarding through casting, styling, prop sourcing), managed on-set crew, and rolled out post-production assets. Delivered assets across marketing, e-commerce and social teams; illustrated assets including two colouring-in activity books and a library of animated GIFs; collaborated with web developers and UX/UI designers for e-commerce maintenance. Directed launch event art direction in New York City and visual merchandising for the David Jones launch.

Art Director / Designer at Break-up Boss (Zoë Foster Blake)

January 1, 2016 - January 1, 2018

Created visual identity for the app and website including social content, merchandise and PR collateral. Art directed the Penguin Random House design team on the final printed publication.

Art Director / Senior Designer at Go-To Skincare

January 1, 2014 - December 31, 2016

Brought onboard to elevate Go-To from start-up to a much-loved industry leader, including its retail launch into Sephora and all MECCA stores. Led creative for digital and print assets across product launches, events and campaigns: style guides, print collateral, social assets, EDMs, PR kits, merchandise, accessories and product samples. Directed e-comm and campaign photo/video shoots from concept through final deliverables; managed on-set cast/crew and post-production rollout. Managed a junior designer and collaborated with marketing, product development, web developers and UX/UI teams. Led creative for Go-To’s first major website and app redesign. Led art direction for Go-To’s launch across all MECCA stores and Sephora online, SPF activations across NSW/ACT/VIC, and a Meccaland brand activation.

Junior / Mid-Weight Designer at Sibling Agency (Westfield’s creative agency); Honeylane Studio

January 1, 2008 - January 1, 2010

Worked on events and related creative across One Fine Day and One Fine Baby; also supported creative work within Honeylane Studio.