Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Hilton Rutgers, a Marketing Transformation Leader specializing in omnichannel growth and CRM. I build and lead high-performance teams, deploy end-to-end marketing ecosystems, and translate data into revenue through Salesforce Marketing Cloud and integrated martech. Over 15+ years across B2C and B2B, I’ve driven digital strategy, paid media, website optimization, and AI-enabled automation to scale engagement and ROI. I’m passionate about turning complex tech into simple, measurable outcomes for commercial teams.…Hi, I’m Hilton Rutgers, a Marketing Transformation Leader specializing in omnichannel growth and CRM. I build and lead high-performance teams, deploy end-to-end marketing ecosystems, and translate data into revenue through Salesforce Marketing Cloud and integrated martech. Over 15+ years across B2C and B2B, I’ve driven digital strategy, paid media, website optimization, and AI-enabled automation to scale engagement and ROI. I’m passionate about turning complex tech into simple, measurable outcomes for commercial teams.

Hilton Rutgers

Digital Marketer, Marketing Consultant, Marketing Strategist, +5





Hi, I’m Hilton Rutgers, a Marketing Transformation Leader specializing in omnichannel growth and CRM. I build and lead high-performance teams, deploy end-to-end marketing ecosystems, and translate data into revenue through Salesforce Marketing Cloud and integrated martech. Over 15+ years across B2C and B2B, I’ve driven digital strategy, paid media, website optimization, and AI-enabled automation to scale engagement and ROI. I’m passionate about turning complex tech into simple, measurable outcomes for commercial teams.…Hi, I’m Hilton Rutgers, a Marketing Transformation Leader specializing in omnichannel growth and CRM. I build and lead high-performance teams, deploy end-to-end marketing ecosystems, and translate data into revenue through Salesforce Marketing Cloud and integrated martech. Over 15+ years across B2C and B2B, I’ve driven digital strategy, paid media, website optimization, and AI-enabled automation to scale engagement and ROI. I’m passionate about turning complex tech into simple, measurable outcomes for commercial teams.

Available to hire

Hi, I’m Hilton Rutgers, a Marketing Transformation Leader specializing in omnichannel growth and CRM. I build and lead high-performance teams, deploy end-to-end marketing ecosystems, and translate data into revenue through Salesforce Marketing Cloud and integrated martech.

Over 15+ years across B2C and B2B, I’ve driven digital strategy, paid media, website optimization, and AI-enabled automation to scale engagement and ROI. I’m passionate about turning complex tech into simple, measurable outcomes for commercial teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Dennis Family & Simonds Homes

July 1, 2024 - May 30, 2025

Oversaw Salesforce Marketing Cloud, Google Ads, and all martech stacks; managed digital strategy and agency relationships across acquisition and automation efforts; led integration planning during the transition after acquisition by Simonds; introduced end-to-end tracking framework to optimise campaign performance; reduced lead acquisition costs through refined data analysis and spend allocation; ensured continuity of systems during merge and supported platform sunsetting and reporting consolidation.

Digital Marketing & CRM Manager at Oxford University Press ANZ

August 16, 2021 - April 19, 2024

Led enterprise digital strategy and CRM architecture across Australia and international regions; managed a team of digital & CRM experts and scaled automation capabilities using SFMC; deployed new briefing and campaign systems to improve cross-functional collaboration by 30%; rolled out a company-wide PM tool, reducing campaign delivery delays by 25%; enabled global reporting dashboards and training across regions.

Digital Marketing Specialist (Contract) at Rate My Agent

March 8, 2021 - August 6, 2021

Contracted to streamline SFMC and manage paid advertising performance; designed and launched high-performing journeys and automations; cleaned and restructured SFMC instance for better targeting and segmentation; refreshed Google Ads performance leading to measurable ROI improvements.

Email Lead at Roadshow Films

January 1, 2019 - December 20, 2019

Led email strategy and platform architecture within Salesforce Marketing Cloud; integrated Einstein, Google Analytics & DeSelect with SFMC; launched new lifecycle journeys, including A/B-tested nurture and preference centre flows.

Founder & Marketing Strategist at Rut Services

January 10, 2005 - January 20, 2021

Delivered digital strategies to clients across eCommerce, media, health, and education; provided full-service martech integration and campaign leadership; achieved 2000% ROI for Tennis Warehouse via paid media; scaled HelpMeChoose to $250K/mo in media spend with KPI compliance; developed lead gen funnels and lifecycle programs for clients across sectors.