Himalaya Kataria

Developed and executed comprehensive SEO strategies, including on-page optimization and in-depth technical audits, to drive improvements in search visibility and website performance. Managed and optimized CMS-based blogs (primarily WordPress) with strategic keyword and competitor research to enhance content relevance and organic traffic. Specialized in international SEO, including optimizing websites using subdirectories and multilingual campaigns. Maintained and monitored Google Search Console and XML sitemaps to identify indexing issues, track performance, and improve crawl coverage. Created detailed monthly campaign performance reports and collaborated with content teams to align editorial plans with SEO goals. Developed and executed Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve visibility across featured snippets and Google AI Overviews. Implemented AI-based solutions to improve decision-making and automate data-intensive SEO proces

Developed and executed comprehensive SEO strategies, including on-page optimization and technical audits, grounded in deep research and aligned with KPIs. Managed CMS-based blogs with keyword and competitor research to enhance content relevance and organic traffic. Executed international SEO initiatives, including subdirectory and subfolder optimization, tailored to regional targeting strategies and senior-level guidance. Maintained and monitored SEO health through tools like Google Search Console and XML sitemaps, identifying indexing issues and coverage gaps. Collaborated with off-page SEO experts, content strategists, developers, social media managers, and design teams to plan and execute high-impact link-building and outreach campaigns.

Performed On-Page and Off-Page SEO tasks to improve website rankings and visibility. Assisted in link-building activities to drive quality backlinks and improve domain authority. Conducted keyword research and competitor analysis to support content optimization. Worked on basic Social Media Optimization to increase brand awareness. Tracked website performance using Google Analytics and Google Search Console to support reporting and strategy adjustments.