I am a digital marketing leader with 4 years of strategic leadership in digital marketing, driving growth through organic and paid funnels across e-commerce, fintech, events, entertainment, edtech, and digital media. I excel at building high-impact campaigns and partnerships that boost engagement and conversions, while maintaining a customer-centric focus. I've built and led cross-functional teams of up to 16 marketers and designers, defined brand identities, and delivered data-driven strategies and campaign audits that uncover growth opportunities across industries.…

Himani Parashar

I am a digital marketing leader with 4 years of strategic leadership in digital marketing, driving growth through organic and paid funnels across e-commerce, fintech, events, entertainment, edtech, and digital media. I excel at building high-impact campaigns and partnerships that boost engagement and conversions, while maintaining a customer-centric focus. I've built and led cross-functional teams of up to 16 marketers and designers, defined brand identities, and delivered data-driven strategies and campaign audits that uncover growth opportunities across industries.…

Available to hire

I am a digital marketing leader with 4 years of strategic leadership in digital marketing, driving growth through organic and paid funnels across e-commerce, fintech, events, entertainment, edtech, and digital media. I excel at building high-impact campaigns and partnerships that boost engagement and conversions, while maintaining a customer-centric focus.

I’ve built and led cross-functional teams of up to 16 marketers and designers, defined brand identities, and delivered data-driven strategies and campaign audits that uncover growth opportunities across industries.

See more

Language

English
Fluent
Hindi
Fluent

Work Experience

Marketing Head at PyxelProlix
April 1, 2024 - Present
Global marketing agency; built brand identity from scratch, defining positioning, design, and messaging. Led digital campaigns (SEO, PPC, social, copywriting content) that increased website traffic by 40% and improved lead quality. Recruited, trained, and managed a team of 16 marketers and designers, establishing clear processes and performance standards. Provided digital strategy consultations and campaign audits, helping clients identify and act on new growth opportunities.
Digital Marketing Head at Taomarketing Co.
April 1, 2023 - April 30, 2024
Marketing agency specializing in developing marketing strategies across various platforms. Implemented multi-channel campaigns for an ed-tech client, increasing qualified leads by 28% through funnel analysis. Developed and executed cross-platform social media strategy for a retail client, raising engagement by 35%. Led email marketing campaign for an entertainment event, boosting online conversions.
Digital Marketing Executive at Taomarketing Co.
February 1, 2022 - March 31, 2023
Marketing agency specializing in developing marketing strategies across various platforms. Published targeted blog content, copywriting and email campaigns for a trading platform, increasing traffic and launching a forum with 250+ monthly active users. Improved SEO for a digital media company, raising organic traffic by 24% through keyword optimization and content restructuring.
Creative Content Intern at IVMS
September 1, 2021 - November 30, 2021
Marketing agency specializing in integrated campaigns, brand strategy, and digital growth. Managed YouTube and social media for a dietitian by creating educational video series and targeted campaigns, resulting in a 2x increase in consultation calls. Created and optimised blog content for a lifestyle brand, driving organic traffic and improving search rankings for their product range.
Social Media Strategy Intern at Tessaract Digital
July 1, 2021 - August 31, 2021
Digital marketing agency offering branding, web development, and online advertising services. Increased sales by 25% for a chef’s brand through a targeted social media campaign featuring behind-the-scenes content.
Digital Marketing Intern at Amnick Social Enterprise
June 1, 2021 - July 31, 2021
London-based organization focused on smart city solutions, social innovation, and community development. Collaborated with and led the social media intern team at Amnick Social, increasing engagement through targeted social media promotions.

Education

B.COM (Taxation) at Bhopal School of Social Sciences
July 1, 2016 - June 1, 2019
Bachelor of Commerce at The Bhopal School of Social Sciences (BSSS)
July 1, 2016 - June 30, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Retail, Software & Internet, Financial Services
    paper Portfolio
    BeInCrypto – Influencer Marketing & Strategy Worked with leading crypto news platform ''BeInCrypto'' to develop large-scale influencer marketing campaigns, cross-channel content strategies, and community engagement initiatives. Secured influencer collaborations, including Paris Hilton, and achieved high-impact Twitter Space events. Innovate UK Business Connect – Event & Email Marketing Partnered with ''Innovate UK Business Connect'' to execute multi-channel marketing campaigns, manage newsletters for over 12,000+ contacts, and promote innovation-driven events through social media, TikTok, and targeted emailmarketing, resulting in a 60% increase in event registrations. Strategic Options Trading Platform – Forum & Product Launch Led the launch of a next-gen options trading platform by developing full-scale marketing for their community forum and “Options Watch” tool. Campaigns included Meta ads, content creation, and social media strategy, boosting traffic, engagement, and community building from scratch. In addition, I’ve successfully worked with clients across diverse industries including Web3, fintech, wellness, arts & culture, lifestyle, mental health, fashion, and education—bringing tailored strategies to every unique vision.…