I’m Hiroshi Minetoma, a bilingual performance creative strategist and direct-response video editor focused on paid social. Since 2021 I’ve produced video and static ad creative for a U.S. lead-gen and e-commerce/supplement agency, building direct-response ads for debt-relief, retirement, healthcare and supplement brands. I’ve evolved from basic statics and simple edits to AI-assisted video production and full-funnel creative strategy, plus the automation behind performance reporting. Since September 2025 I’ve taken on an expanded strategic role — scripting, directing editors, interpreting hook/hold/retention and CPA data, and making scale-or-kill and budget-pacing decisions on accounts running $100K+/month in Meta spend. AI multiplies output, but the brief behind it is everything — that’s my edge.

Hiroshi Minetoma

I’m Hiroshi Minetoma, a bilingual performance creative strategist and direct-response video editor focused on paid social. Since 2021 I’ve produced video and static ad creative for a U.S. lead-gen and e-commerce/supplement agency, building direct-response ads for debt-relief, retirement, healthcare and supplement brands. I’ve evolved from basic statics and simple edits to AI-assisted video production and full-funnel creative strategy, plus the automation behind performance reporting. Since September 2025 I’ve taken on an expanded strategic role — scripting, directing editors, interpreting hook/hold/retention and CPA data, and making scale-or-kill and budget-pacing decisions on accounts running $100K+/month in Meta spend. AI multiplies output, but the brief behind it is everything — that’s my edge.

Available to hire

I’m Hiroshi Minetoma, a bilingual performance creative strategist and direct-response video editor focused on paid social. Since 2021 I’ve produced video and static ad creative for a U.S. lead-gen and e-commerce/supplement agency, building direct-response ads for debt-relief, retirement, healthcare and supplement brands. I’ve evolved from basic statics and simple edits to AI-assisted video production and full-funnel creative strategy, plus the automation behind performance reporting.

Since September 2025 I’ve taken on an expanded strategic role — scripting, directing editors, interpreting hook/hold/retention and CPA data, and making scale-or-kill and budget-pacing decisions on accounts running $100K+/month in Meta spend. AI multiplies output, but the brief behind it is everything — that’s my edge.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Strategist at U.S. Lead-Gen & E-Commerce/Supplement Agency
September 1, 2025 - Present
Produced video and static direct-response ad creative since 2021 for the agency’s client roster—debt-relief, retirement, healthcare and e-commerce/supplements. Scaled from Canva statics to AI-assisted video production across 15+ ad formats; led full-funnel creative strategy; automated performance reporting. Since Sep 2025 expanded to scripting, directing editors, and making scale/cut and budget-pacing decisions on accounts at ~ $100K+/month Meta spend.
Creative Producer at U.S. Lead-Gen & E-Commerce/Supplement Agency
January 1, 2021 - August 31, 2025
Produced creatives for debt-relief, retirement, healthcare and supplements; scaled craft from basic statics to AI-assisted video production; managed hundreds of ad variations (script → edit → test → scale/kill) and a high-volume pipeline; produced 500+ direct-response static ads; built automated reporting with n8n + Meta Marketing API + Google Apps Script.
Creative Strategist at U.S. Lead-Gen & E-Commerce/Supplement Agency — Remote
September 1, 2025 - Present
Current role overseeing scripting, directing editors, reading hook/hold/retention and CPA signals, and making scale-or-kill and budget-pacing decisions for accounts running $100K+ per month in Meta spend. Drives full-funnel creative strategy and automated performance reporting to align with live campaign data and sales outcomes.
Creative Producer at U.S. Lead-Gen & E-Commerce/Supplement Agency — Remote
January 1, 2021 - September 1, 2025
Produced video and static direct-response ad creatives since 2021 for a client roster across debt relief, retirement, healthcare and e-commerce/supplements. Scaled from Canva statics to AI-assisted video production across 15+ ad formats, developed full-funnel strategy, and built automated reporting to replace manual processes. Managed hundreds of variations per cycle, including testing and scaling decisions; launches 90+ creatives per cycle and refined budget pacing based on CPA and campaign performance.

Education

B.A., International Business at Universidad del Valle de México, Campus Laguna
January 11, 2030 - January 1, 2022
B.A., International Business at Universidad del Valle de México, Campus Laguna
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Financial Services, Retail, Software & Internet