Hiruni Kaveesha
I’m Hiruni Kaveesha, a marketing professional with 4+ years of experience across technology, hospitality, and e-commerce.
About
I’m Hiruni Kaveesha, a marketing professional with 4+ years of experience across technology, hospitality, and e-commerce. I specialize in strategic marketing & planning, product marketing, and go-to-market campaign execution—bringing together brand, performance, and data to drive growth and business objectives.
In my recent roles, I’ve led country-level marketing planning and managed integrated campaigns spanning digital content, product launches, exhibitions, partnerships, and retail/showroom branding. I also work end-to-end on channel strategy (SEO/SEM, email/CRM, social and performance marketing), track KPIs, and collaborate closely with sales, technical teams, agencies, and vendors to deliver measurable results.
- 5 years' experience
- Joined November 2026
Skills· 11
Languages
- EnglishAdvanced
- TamilBeginner
- Sinhala, SinhaleseAdvanced
Industry experience
- Travel & Hospitality
- Financial Services
- Retail
- Other
Work experience· 5 roles
Managed country-level marketing planning and execution for Sri Lanka, aligning annual and quarterly activities with business priorities and HQ requirements. Coordinated integrated campaigns and launch activities covering digital content, exhibitions, sponsorships, partner events, and retail/showroom branding. Supported go-to-market initiatives across video security, networking, access control, solar-powered cameras, and interactive flat panel displays by translating product features into audience-focused communications. Managed marketing budget planning and tracking, and coordinated with agencies and vendors while collaborating with sales, channel, technical, and other stakeholders. Monitored competitor activity and market trends, tracked campaign KPIs, and prepared marketing performance reports and management updates. Supported channel and installer engagement initiatives, loyalty programs, product education, and partner-facing marketing activities.
Coordinated group-level digital marketing and e-business initiatives across 15 properties in Sri Lanka, the Maldives, India, and Oman. Planned and executed B2B and B2C campaigns using email, CRM, SMS, branding, and digital channels, alongside website redesign and online voucher initiatives. Implemented SEO, SEM, benchmarking, and performance marketing activities, reporting improvements including 35% search visibility, 25% website traffic, 20% bookings, and 14% click-through rate (CTR). Collaborated with cross-functional teams and external agencies on creative content, seasonal promotions, performance analysis, and management reporting, while supporting junior colleagues.
Managed digital marketing initiatives across Sri Lanka, the Maldives, India, and Oman to support B2B and B2C campaigns, trade activations, and performance marketing. Coordinated campaign analytics, digital tracking, content strategy, and agency partnerships to support direct bookings, brand growth, and guest engagement. Contributed to brand repositioning, market expansion, e-commerce initiatives, and guest engagement innovations. Prepared performance insights and worked with cross-functional teams and junior colleagues to support campaign execution and business objectives.
Education· 6
Certifications and awards
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