Hiru Piumwardena

Run growth marketing end to end for B2B and B2C clients across financial services, hospitality and professional services - brand, content, paid media, website and reporting. Manage Google Ads, Meta and LinkedIn ad campaigns; plan and execute campaigns across email, social and the website, end to end. Produce on-brand collateral, decks, landing pages, one-pagers and case studies; lead content and thought-leadership. Build and operate automated outbound email and LinkedIn sequences, with list segmentation, enrichment, verification and data hygiene across targeted prospect bases. Translate complex, technical subject matter into clear messaging that senior buyers will read. Maintain analytics and funnel reporting (GA4, Looker Studio, Search Console); run A/B tests on messaging and creative and report on what converts. Direct an in-house marketing, content and creative team and apply AI-assisted tools across the production and growth workflow.

Co-founded a digital services practice; led digital strategy, SEO, content and analytics engagements for SMEs and hospitality brands. Owned client delivery across digital campaigns and web projects while managing supplier and freelancer relationships.

Delivered SEO, analytics and paid and organic campaign reporting for international hotel and travel clients in a structured agency environment. Conducted keyword research, on-page optimisation and performance analysis across multi-market websites.