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I am a full-stack digital marketer with 8 years building and running growth across brand, content, paid media, SEO and marketing automation. I turn complex, technical propositions into clear messaging and working funnels—from on-brand collateral and content to Google, Meta and LinkedIn ad campaigns, automated outbound sequences and funnel reporting. I’ve worked in both B2B and B2C across financial services, hospitality, SaaS, healthcare, FMCG and professional services, with a strong AI-assisted content and workflow practice (including Claude). I’m a hands-on operator who keeps work live, clean, on-brand and on schedule.…I am a full-stack digital marketer with 8 years building and running growth across brand, content, paid media, SEO and marketing automation. I turn complex, technical propositions into clear messaging and working funnels—from on-brand collateral and content to Google, Meta and LinkedIn ad campaigns, automated outbound sequences and funnel reporting. I’ve worked in both B2B and B2C across financial services, hospitality, SaaS, healthcare, FMCG and professional services, with a strong AI-assisted content and workflow practice (including Claude). I’m a hands-on operator who keeps work live, clean, on-brand and on schedule.

Hiru Piumwardena

Growth Marketer, Marketing Strategist, Brand Strategist, +6

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I am a full-stack digital marketer with 8 years building and running growth across brand, content, paid media, SEO and marketing automation. I turn complex, technical propositions into clear messaging and working funnels—from on-brand collateral and content to Google, Meta and LinkedIn ad campaigns, automated outbound sequences and funnel reporting. I’ve worked in both B2B and B2C across financial services, hospitality, SaaS, healthcare, FMCG and professional services, with a strong AI-assisted content and workflow practice (including Claude). I’m a hands-on operator who keeps work live, clean, on-brand and on schedule.…I am a full-stack digital marketer with 8 years building and running growth across brand, content, paid media, SEO and marketing automation. I turn complex, technical propositions into clear messaging and working funnels—from on-brand collateral and content to Google, Meta and LinkedIn ad campaigns, automated outbound sequences and funnel reporting. I’ve worked in both B2B and B2C across financial services, hospitality, SaaS, healthcare, FMCG and professional services, with a strong AI-assisted content and workflow practice (including Claude). I’m a hands-on operator who keeps work live, clean, on-brand and on schedule.

Available to hire

I am a full-stack digital marketer with 8 years building and running growth across brand, content, paid media, SEO and marketing automation. I turn complex, technical propositions into clear messaging and working funnels—from on-brand collateral and content to Google, Meta and LinkedIn ad campaigns, automated outbound sequences and funnel reporting.

I’ve worked in both B2B and B2C across financial services, hospitality, SaaS, healthcare, FMCG and professional services, with a strong AI-assisted content and workflow practice (including Claude). I’m a hands-on operator who keeps work live, clean, on-brand and on schedule.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director at Edge Colombo

January 1, 2024 - Present

Run growth marketing end to end for B2B and B2C clients across financial services, hospitality and professional services - brand, content, paid media, website and reporting. Manage Google Ads, Meta and LinkedIn ad campaigns; plan and execute campaigns across email, social and the website, end to end. Produce on-brand collateral, decks, landing pages, one-pagers and case studies; lead content and thought-leadership. Build and operate automated outbound email and LinkedIn sequences, with list segmentation, enrichment, verification and data hygiene across targeted prospect bases. Translate complex, technical subject matter into clear messaging that senior buyers will read. Maintain analytics and funnel reporting (GA4, Looker Studio, Search Console); run A/B tests on messaging and creative and report on what converts. Direct an in-house marketing, content and creative team and apply AI-assisted tools across the production and growth workflow.

Founding Partner at Helix Digi Labs

August 1, 2017 - Present

Co-founded a digital services practice; led digital strategy, SEO, content and analytics engagements for SMEs and hospitality brands. Owned client delivery across digital campaigns and web projects while managing supplier and freelancer relationships.

Online Marketing Analyst at eMarketingEye

July 1, 2016 - July 1, 2017

Delivered SEO, analytics and paid and organic campaign reporting for international hotel and travel clients in a structured agency environment. Conducted keyword research, on-page optimisation and performance analysis across multi-market websites.

Digital Marketing Executive at HVA Foods PLC (Heladiv)

August 1, 2015 - July 1, 2016

Ran digital marketing for an export consumer brand across website, social media, email campaigns and SEO fundamentals.