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Hi there! I'm Hiya Raja, a marketing and media professional with more than three years of experience managing content strategy, performance reporting, cross-platform campaigns and media planning. I’ve contributed to social initiatives for brands like HDFC Bank, Intel, and Nexa Music, driving engagement and measurable growth. Having worked in a fast-paced agency environment, I’m skilled in content planning, community management, campaign optimization, and data-driven reporting. I’m proficient in tools such as Hootsuite, Meta Ads Manager, Google Analytics, Excel, and PowerPoint. I’m known for my creativity, attention to detail, and a results-driven approach, and I’m eager to deepen my expertise in the Canadian digital landscape through new social media opportunities.…Hi there! I'm Hiya Raja, a marketing and media professional with more than three years of experience managing content strategy, performance reporting, cross-platform campaigns and media planning. I’ve contributed to social initiatives for brands like HDFC Bank, Intel, and Nexa Music, driving engagement and measurable growth. Having worked in a fast-paced agency environment, I’m skilled in content planning, community management, campaign optimization, and data-driven reporting. I’m proficient in tools such as Hootsuite, Meta Ads Manager, Google Analytics, Excel, and PowerPoint. I’m known for my creativity, attention to detail, and a results-driven approach, and I’m eager to deepen my expertise in the Canadian digital landscape through new social media opportunities.

Hiya Raja

Content Creator, Social Media Manager, Marketing Strategist, +2

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Hi there! I'm Hiya Raja, a marketing and media professional with more than three years of experience managing content strategy, performance reporting, cross-platform campaigns and media planning. I’ve contributed to social initiatives for brands like HDFC Bank, Intel, and Nexa Music, driving engagement and measurable growth. Having worked in a fast-paced agency environment, I’m skilled in content planning, community management, campaign optimization, and data-driven reporting. I’m proficient in tools such as Hootsuite, Meta Ads Manager, Google Analytics, Excel, and PowerPoint. I’m known for my creativity, attention to detail, and a results-driven approach, and I’m eager to deepen my expertise in the Canadian digital landscape through new social media opportunities.…Hi there! I'm Hiya Raja, a marketing and media professional with more than three years of experience managing content strategy, performance reporting, cross-platform campaigns and media planning. I’ve contributed to social initiatives for brands like HDFC Bank, Intel, and Nexa Music, driving engagement and measurable growth. Having worked in a fast-paced agency environment, I’m skilled in content planning, community management, campaign optimization, and data-driven reporting. I’m proficient in tools such as Hootsuite, Meta Ads Manager, Google Analytics, Excel, and PowerPoint. I’m known for my creativity, attention to detail, and a results-driven approach, and I’m eager to deepen my expertise in the Canadian digital landscape through new social media opportunities.

Available to hire

Hi there! I’m Hiya Raja, a marketing and media professional with more than three years of experience managing content strategy, performance reporting, cross-platform campaigns and media planning. I’ve contributed to social initiatives for brands like HDFC Bank, Intel, and Nexa Music, driving engagement and measurable growth. Having worked in a fast-paced agency environment, I’m skilled in content planning, community management, campaign optimization, and data-driven reporting. I’m proficient in tools such as Hootsuite, Meta Ads Manager, Google Analytics, Excel, and PowerPoint.

I’m known for my creativity, attention to detail, and a results-driven approach, and I’m eager to deepen my expertise in the Canadian digital landscape through new social media opportunities.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital and Social Specialist at Jain Infosys

November 1, 2025 - Present

Executed and supported digital marketing via Meta Business tools, optimizing ads to achieve 10-15% reduction in CPC and improved conversion rates. Planned 10-15 monthly B2B digital campaigns targeting government tenders and institutional buyers, driving qualified leads. Managed paid media bidding (Google Ads) optimizing keywords and budgets to improve CTR and reduce CPC by 15%. Handled tender/portal activities (GeM, e-procurement platforms), including listing optimization, bid participation, and performance tracking. Conducted keyword research and competitor analysis focused on high-intent B2B and government procurement queries. Monitored campaign performance and funnel metrics, improving lead conversion rates by 20% through data-driven optimizations.

Social Media Executive and IP at Qyuki Digital Media

March 1, 2025 - October 1, 2025

Developed and executed paid and organic social strategies across Instagram, Facebook, and YouTube. Conceptualized and created platform-specific content to spotlight indie music talent and enhance brand storytelling. Analyzed platform insights and audience behavior to optimize content performance and refine digital strategies. Collaborated with the media planning team to define target audiences and support paid social campaigns. Analyzed campaign performance, refining strategies that drove 30M+ views for a music video campaign.

Social Listening Executive and CRM at FCB Group (IPG Media Brands)

August 1, 2024 - March 31, 2025

Generated performance reports and presentations (engagement, sentiment, conversions), driving 20% efficiency gains. Acted as the primary point of contact for clients, ensuring seamless communication and execution of 10+ successful campaigns. Supported the development and implementation of integrated marketing and media strategies aligned with client objectives, leading to a 15% increase in engagement. Monitored competitors’ online presence and analyzed their strategies to identify opportunities or pain points, contributing to data-driven decision-making. Generated reports on brand sentiment, consumer feedback, and overall reputation metrics, influencing strategic shifts in brand positioning.

Social Media Executive at North York Sports League (CO-OP)

May 1, 2024 - July 31, 2024

Planned, organized, and executed marketing promotions, campaigns, and soccer events, ensuring seamless logistics. Developed and managed social media campaigns across Facebook, Instagram, and TikTok to boost engagement. Tracked and analyzed social media metrics, optimizing strategies to improve performance, resulting in a 25% increase in engagement and a gain of approximately 20,000 followers.