Hello! I’m Heather Farley, a North Adams-based creative professional who blends copywriting, paid media, and interior showroom design with a background in fashion, hospitality, and arts education. I love turning ideas into compelling messages, engaging brand experiences, and visually cohesive spaces. I thrive on crafting persuasive copy, managing digital campaigns, and delivering outstanding customer experiences across retail, events, and media. My diverse background enables me to design, write, and coordinate marketing that resonates with audiences while keeping operations smooth and stylish. I am also a celebrated storyteller available for vocal work, hear me here: _Website not available. Sign in: https://www.twine.net/signup_

Heather Farley

Hello! I’m Heather Farley, a North Adams-based creative professional who blends copywriting, paid media, and interior showroom design with a background in fashion, hospitality, and arts education. I love turning ideas into compelling messages, engaging brand experiences, and visually cohesive spaces. I thrive on crafting persuasive copy, managing digital campaigns, and delivering outstanding customer experiences across retail, events, and media. My diverse background enables me to design, write, and coordinate marketing that resonates with audiences while keeping operations smooth and stylish. I am also a celebrated storyteller available for vocal work, hear me here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hello! I’m Heather Farley, a North Adams-based creative professional who blends copywriting, paid media, and interior showroom design with a background in fashion, hospitality, and arts education. I love turning ideas into compelling messages, engaging brand experiences, and visually cohesive spaces.

I thrive on crafting persuasive copy, managing digital campaigns, and delivering outstanding customer experiences across retail, events, and media. My diverse background enables me to design, write, and coordinate marketing that resonates with audiences while keeping operations smooth and stylish.

I am also a celebrated storyteller available for vocal work, hear me here: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Showroom Sales Manager/Copywriter (Paid Media) at Paul Rich & Sons
April 1, 2020 - September 1, 2020
Managed showroom operations and sales, wrote copy for paid media campaigns, directed direct response marketing, designed displays, and provided exemplary customer service.
Showroom Manager/Copywriter (Paid Media) at WinSupply of North Adams
December 1, 2018 - February 1, 2020
Led high-end showroom operations, produced direct-response copy for marketing initiatives, managed paid media projects, and designed displays.
Client Service Professional at H&R Block
January 1, 2017 - December 31, 2018
Managed appointments for a staff of 10 tax analysts; secured and filed highly sensitive documents; provided general administrative support; processed payments and reconciled cash daily.
Hospitality Specialist at Main Street Hospitality
January 1, 2015 - August 1, 2017
Provided superlative service at top-rated historical hotels; supported guest experiences and operations.
Event Planner/Coordinator/Head of Marketing & Content Development at PLAY Brooklyn
August 1, 2010 - December 1, 2012
Developed and edited copy for events; planned children's themed parties; conceived and managed budgets; staffed and hosted events.
Art Teacher/Copywriter/Editor at PLAY Brooklyn
June 1, 2010 - January 31, 2012
Art Teacher for ages 3-5; developed curriculum; acted as head copywriter for all marketing & advertising streams.
Store Manager at Catbird
January 1, 2012 - December 31, 2012
Managed daily operations of a busy high-end fine jewelry boutique; oversaw a staff of 10+ junior sales associates.
Buyer & Merchandiser/Event Planner/Coordinator at Phoenix & Nola Boutique
January 1, 2011 - December 31, 2012
Oversaw buying and merchandising for children's clothing & toy boutique; planned trunk and launch parties.
Sales Associate/Copywriter/Marketing Associate at Plum Boutique
January 1, 2007 - December 31, 2009
Copywriting and editing for marketing initiatives (paid media); sales; cultivated clientele; planned and hosted trunk shows.
Programming Assistant/Executive Assistant/Copywriter/Copy Editor at Food Network
August 1, 2001 - December 31, 2003
Wrote and edited ‘best bets’ copy distributed to 52 paid channels weekly; assisted executives in programming; screened pitches.
Art Education Intern at Guggenheim Museum
September 1, 1998 - June 30, 1999
Art Education Intern; assisted teaching artists in arts outreach; wrote and edited marketing materials.

Education

Bachelor's in Cinema Studies and Creative Writing at New York University
January 11, 2030 - January 1, 2000

Qualifications

Driver's license
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality, Professional Services, Other