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I'm Heather Jacoby, a dedicated and versatile professional with a strong background in content management, design, video production, and social media management. I create visually compelling content across platforms, leveraging Adobe Creative Suite and video editing to deliver engaging brand experiences. I collaborate with cross-functional teams to develop creative strategies that enhance brand presence and meet client goals. I’m always exploring new technologies and workflows to streamline production and maximize impact.…I'm Heather Jacoby, a dedicated and versatile professional with a strong background in content management, design, video production, and social media management. I create visually compelling content across platforms, leveraging Adobe Creative Suite and video editing to deliver engaging brand experiences. I collaborate with cross-functional teams to develop creative strategies that enhance brand presence and meet client goals. I’m always exploring new technologies and workflows to streamline production and maximize impact.

Heather Jacoby

Designer, Art Director, Video Editor, +4

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I'm Heather Jacoby, a dedicated and versatile professional with a strong background in content management, design, video production, and social media management. I create visually compelling content across platforms, leveraging Adobe Creative Suite and video editing to deliver engaging brand experiences. I collaborate with cross-functional teams to develop creative strategies that enhance brand presence and meet client goals. I’m always exploring new technologies and workflows to streamline production and maximize impact.…I'm Heather Jacoby, a dedicated and versatile professional with a strong background in content management, design, video production, and social media management. I create visually compelling content across platforms, leveraging Adobe Creative Suite and video editing to deliver engaging brand experiences. I collaborate with cross-functional teams to develop creative strategies that enhance brand presence and meet client goals. I’m always exploring new technologies and workflows to streamline production and maximize impact.

Available to hire

I’m Heather Jacoby, a dedicated and versatile professional with a strong background in content management, design, video production, and social media management. I create visually compelling content across platforms, leveraging Adobe Creative Suite and video editing to deliver engaging brand experiences.

I collaborate with cross-functional teams to develop creative strategies that enhance brand presence and meet client goals. I’m always exploring new technologies and workflows to streamline production and maximize impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

AEM Content Author / Visual Artist / Developer / Motion Designer at Nationwide (Contractor)

January 1, 2000 - Present

Contractor providing AEM content authoring, visual design, development, and motion design services for Nationwide and clients across Innocean, Fingerpaint, Merrell, Raytheon, and more; collaborated with cross-functional teams to deliver digital content and campaigns.

Senior Digital Studio Designer / AEM Content Author at Innocean USA

November 1, 2023 - September 17, 2025

Led video end card redesigns, standardized templates, and streamlined design workflows to accelerate content production. Conducted UX research for information placement, integrated analytics, and ensured cross-platform consistency for Hyundai, NFL, NHL, NBA, and other clients; collaborated with content teams and managed multi-brand assets.

Director of Digital Design at The JRT Agency

May 1, 2021 - September 17, 2025

Helped develop MoparRepairConnect Gen 2 from concept to delivery using atomic design; partnered with SMEs and developers to create online advertising solutions spanning OLA and social; worked with BI to track online ad units; led ADA/compliance and user-centered experiences; team won 3 Gold Muse awards and 1 Silver for campaigns I directed or contributed to.

Digital Art Director / Animation Specialist / Developer at Campbell-Ewald

February 1, 2018 - September 17, 2025

Created interactive/dynamic online advertisements using Google Web Designer, HTML5, and JavaScript; ensured ADA/WCAG accessibility; developed UI/UX concepts, mood boards, and layouts for emails and web pages.

Freelance Social Media Designer / Graphic Artist at Organic

June 1, 2014 - September 17, 2025

Created mobile graphics for interactive mobile games and UI design for social/mobile experiences; contributed to Pull-Ups app visuals.

Interactive Developer / AEM Content Author at MRM Worldwide

January 1, 2014 - September 17, 2025

Developed Dynamic On-Line Advertising (DOLA) content for GM, Cadillac, Saturn, Hummer, Verizon, Nikon, Nature Valley; authored content for AEM; designed UI/UX and layouts; produced video editing and animation; BI corrections and print onboarding materials.

Freelance Digital Art Director at The Detroit Media Partnership

December 1, 2009 - September 17, 2025

Online advertising development and interactive design; created animations for campaigns.

Digital Art Director at Campbell-Ewald

March 1, 2009 - September 17, 2025

Created banners and ads; leveraged Flash, Photoshop, and After Effects; ensured ADA compliance; designed UI/UX content and layouts.

AEM Content Author / Visual Artist / Developer / Motion Designer at Nationwide (Contractor)

January 1, 2000 - Present

AEM content author, visual artist, developer, and motion designer delivering cross-functional content for a diverse clientele including Innocean USA, Fingerpaint, Merrell, Raytheon, Electric Forest Music Festival, Detroit Roller Derby, Xperience Detroit, Weber Shandwick / PBS, IBM, Gannett Broadcasting, and Channel 13 WZZN.

Senior Digital Studio Designer / AEM Content Author at Innocean USA

November 1, 2023 - September 17, 2025

Implemented and streamlined processes for video end cards to enhance information delivery and viewer engagement. Standardized templates, optimized information placement, integrated analytics, conducted UX research, and established cross-platform consistency. Collaborated with content teams and provided training/documentation.

Director of Digital Design at The JRT Agency

May 1, 2021 - September 17, 2025

Led digital design efforts, collaborated with SMEs and developers, and contributed to campaigns such as MoparRepairConnect Gen 2. Coordinated with Business Intelligence to track online advertising units and achieved notable campaign results. Won multiple Muse awards and improved accessibility (WCAG) across sites.

Digital Art Director / Animation Specialist / Developer at Campbell-Ewald

February 1, 2018 - September 17, 2025

Created interactive online advertisements using Google Web Designer, Adobe Edge, HTML5, and JavaScript. Ensured ADA/WCAG accessibility, developed UI/UX concepts, and produced emails and web pages. Documented RFPs and created interaction maps.

Freelance Social Media Designer / Graphic Artist at Organic

June 1, 2014 - September 17, 2025

Created mobile graphics for interactive mobile games (Pull-Ups app); designed user interfaces for mobile experiences.

Interactive Developer / AEM Content Author at MRM Worldwide

January 1, 2014 - September 17, 2025

Dynamic online advertising content (DOLA) using HTML/CSS; content authoring for the AEM system; site development for GM entities with UI/UX and video integrations; print and onboarding materials.

Freelance Digital Art Director at The Detroit Media Partnership

December 1, 2009 - September 17, 2025

Online advertising development and interactive design; animation production for campaigns.

Digital Art Director at Campbell-Ewald

March 1, 2009 - September 17, 2025

Digital art direction for various brands; created interactive and animated assets.

AEM Content Author / Visual Artist / Developer / Motion Designer at Contractor (Nationwide)

January 1, 2000 - Present

Led AEM content authoring and visual design across a broad client roster, delivering multi-channel assets, motion design, and interactive experiences. Built scalable templates and asset publishing workflows to improve efficiency and maintain brand consistency.

Senior Digital Studio Designer / AEM Content Author at Innocean USA

November 1, 2023 - September 17, 2025

Implemented standardized video end-card templates, optimized design workflows, and CTA strategies. Conducted UX research for end-card placements, performed A/B testing, and ensured cross-platform consistency. Collaborated with content teams to align with brand narratives and ensured platform guideline compliance. Documented processes and provided training.

Director of Digital Design at The JRT Agency

May 1, 2021 - September 17, 2025

Led digital design initiatives, contributed to MoparRepairConnect Gen 2 from concept to implementation, and collaborated with BI to track online advertising units. Delivered award-winning campaigns; earned 3 Gold Muse awards and 1 Silver for campaigns I directed or contributed to.

Digital Art Director / Animation Specialist / Developer at Campbell-Ewald

February 1, 2018 - September 17, 2025

Utilized Google Web Designer, Adobe Edge, HTML5, and JavaScript to create interactive online advertisements. Ensured ADA/WCAG accessibility and developed UI/UX concepts, mood boards, and content layout for campaigns.

Freelance Social Media Designer / Graphic Artist at Organic

June 1, 2014 - September 17, 2025

Created mobile graphics for interactive mobile games (Pull-Ups app). Performed UI design for mobile experiences and contributed to social and marketing visuals.

Interactive Developer / AEM Content Author at MRM Worldwide

January 1, 2014 - September 17, 2025

DOLA (Dynamic On-Line Advertising) content utilizing HTML and CSS. Site development for GM brands, UI design, ADA-accessible banners, and production of web graphics and onboarding materials.

Freelance Digital Art Director at The Detroit Media Partnership

December 1, 2009 - September 17, 2025

Online advertising development and interactive design; created animations using Flash; produced banners and rich media assets.

Digital Art Director at Campbell-Ewald

March 1, 2009 - September 17, 2025

Warren, MI: Digital art direction for campaigns; used Flash, Photoshop, After Effects; ADA accessibility and UI/UX principles; mood boards and asset layouts.