I am a detail-oriented marketing professional with experience in digital content creation, campaign coordination, and performance analysis. I thrive in collaborative teams and enjoy turning data into actionable content strategies. I excel at developing engaging multi-channel content, managing stakeholder communications, and delivering data-informed campaigns. I learn quickly, prioritise tasks, and continuously seek opportunities to improve processes and outcomes, demonstrating ownership and a growth mindset in every project.

Hyunjung Kim

I am a detail-oriented marketing professional with experience in digital content creation, campaign coordination, and performance analysis. I thrive in collaborative teams and enjoy turning data into actionable content strategies. I excel at developing engaging multi-channel content, managing stakeholder communications, and delivering data-informed campaigns. I learn quickly, prioritise tasks, and continuously seek opportunities to improve processes and outcomes, demonstrating ownership and a growth mindset in every project.

Available to hire

I am a detail-oriented marketing professional with experience in digital content creation, campaign coordination, and performance analysis. I thrive in collaborative teams and enjoy turning data into actionable content strategies.

I excel at developing engaging multi-channel content, managing stakeholder communications, and delivering data-informed campaigns. I learn quickly, prioritise tasks, and continuously seek opportunities to improve processes and outcomes, demonstrating ownership and a growth mindset in every project.

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Language

English
Fluent
Korean
Fluent

Work Experience

Marketing Executive at WEMARKETING
June 1, 2025 - November 1, 2025
Led UK TikTok campaigns, generating 6k+ average views per video across 326 UGC videos and boosting branded search on Google Trends. Created 7 TikTok content guidelines for the U.S. market, achieving a 685% increase in average views by aligning with platform trends. Automated product seeding workflows using Excel, exceeding KPIs by 1,065% and cutting turnaround time by 94%. Coordinated 5+ multi-market influencer campaigns, overseeing content scheduling, asset delivery, and on-time execution. Built and maintained a campaign performance dashboard to track KPIs and A/B test results, improving decision-making efficiency. Collaborated with cross-functional teams and external creators to align timelines and requirements for campaign execution. Recognized as Employee of the Month (October 2025) for proactive problem solving and outstanding team contribution.
Marketing Intern at BENOW
March 1, 2025 - May 1, 2025
Designed and produced high-performing ad creatives for the U.S. market, achieving a 56% hook rate. Conducted A/B testing on promotional copy for the U.S. market, optimizing messaging to improve engagement and achieve up to 9.23% CTR. Analyzed high-performing creatives to identify scalable patterns, informing future campaign and content strategies. Executed rapid creative testing in 10-day cycles, demonstrating strong time management in a fast-paced environment. Ranked 1st out of 26 interns and invited to join WEMARKETING founding team for outstanding performance.
Grand Prize Winner, Digital Marketing Competition
September 1, 2024 - December 1, 2024
Executed end-to-end B2B lead generation campaign using Meta Ads and targeted outreach for market expansion. Built and qualified targeted prospect lists, driving a 73.5% increase in response rates through tailored outreach strategies.
Departmental Engagement Events
September 1, 2020 - December 1, 2020
Planned and executed 2 social media campaigns to drive post-COVID student re-engagement, achieving 44% event participation and reaching 90%+ of new students. Designed Instagram carousel posts and event materials, managing both creative production and campaign logistics end-to-end.

Education

Advanced English Course at CELTIC ENGLISH ACADEMY
February 1, 2024 - July 1, 2024
Bachelor’s degree in Dutch/Media Communications at HANKUK UNIVERSITY OF FOREIGN STUDIES
March 1, 2020 - August 1, 2025

Qualifications

ADsP (Advanced Data Analytics Semi-Professional)
September 23, 2022 - May 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail