Heather Kenny
I’m a B2B content marketing professional and executive ghostwriter with an end-to-end approach—researching, planning, and writing high-quality copy that translates complex ideas into clear messaging for target audiences.
About
I’m a B2B content marketing professional and executive ghostwriter with an end-to-end approach—researching, planning, and writing high-quality copy that translates complex ideas into clear messaging for target audiences. I specialize in research-heavy, long-form assets like thought leadership articles, case studies, ebooks, and white papers, with a strategic focus on aligning content to business goals and core brand narratives.
Over the past several years, I’ve partnered with teams across healthcare, higher education, and technology to drive measurable outcomes like increased lead generation, stronger engagement, and greater brand visibility. I also bring deep experience shaping voice and storytelling, and I’ve supported organizations ranging from global technology companies to universities and mission-driven health organizations through content that helps audiences understand, trust, and take action.
- 17 years' experience
- Joined September 2026
Skills· 3
Industry experience
- Education
- Healthcare
- Software & Internet
- Professional Services
- Energy & Utilities
Work experience· 5 roles
Plan and write B2B content for healthcare, higher education, and technology. Create thought leadership, case studies, ebooks, and white papers with a detail-oriented research process and end-to-end writing and strategy. Translate complex concepts for target audiences, align with key messages, and amplify brand recognition and reach. Partial clients include AT&T, Google, LinkedIn, University of Chicago, Headspace, Harvard Business Publishing, World Energy, NP Digital, Fortified Health Security, Clarify Health Solutions, ImageTrend, AllCampus, Taenke Marketing, Wiley Education Services, and others.
Served as a brand journalist and B2B content lead. Planned, researched, wrote, and edited 160+ content pieces per year across articles, case studies, brochures, web copy, white papers, and infographics. Recognized as an expert on grammar and nuance in word choice, narrative structure, and storytelling. Strategized and created brand messaging and wrote brand guidelines for company voice, tone, and style.
Created strategic and creative content for student-facing marketing across Wiley’s higher education partner ecosystem (35+ partners). Wrote copy for banner ads, print ads, press releases, emails, and websites promoting professional degree and certificate programs in healthcare, business, education, and other areas. Used industry knowledge to develop content marketing campaigns, including degree-program messaging. Identified a user need for stronger career-outcomes content and contributed to geotargeted, real-time job statistics page concepts.
Education
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