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I am a design leader with over 10 years of experience shaping consumer products across hard goods, soft goods, electronics, and lifestyle brands. I specialize in end-to-end product development, CMF development, prototyping, and market launch, translating research into user-centered solutions and compelling visual communication. I have led global cross-functional teams, driven design strategy, and delivered award-winning, patented products. I enjoy turning insights into innovative, functional designs that elevate usability and brand impact.…I am a design leader with over 10 years of experience shaping consumer products across hard goods, soft goods, electronics, and lifestyle brands. I specialize in end-to-end product development, CMF development, prototyping, and market launch, translating research into user-centered solutions and compelling visual communication. I have led global cross-functional teams, driven design strategy, and delivered award-winning, patented products. I enjoy turning insights into innovative, functional designs that elevate usability and brand impact.

Ken So

Product Designer, Brand Designer, Graphic Designer, +3

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I am a design leader with over 10 years of experience shaping consumer products across hard goods, soft goods, electronics, and lifestyle brands. I specialize in end-to-end product development, CMF development, prototyping, and market launch, translating research into user-centered solutions and compelling visual communication. I have led global cross-functional teams, driven design strategy, and delivered award-winning, patented products. I enjoy turning insights into innovative, functional designs that elevate usability and brand impact.…I am a design leader with over 10 years of experience shaping consumer products across hard goods, soft goods, electronics, and lifestyle brands. I specialize in end-to-end product development, CMF development, prototyping, and market launch, translating research into user-centered solutions and compelling visual communication. I have led global cross-functional teams, driven design strategy, and delivered award-winning, patented products. I enjoy turning insights into innovative, functional designs that elevate usability and brand impact.

Available to hire

I am a design leader with over 10 years of experience shaping consumer products across hard goods, soft goods, electronics, and lifestyle brands. I specialize in end-to-end product development, CMF development, prototyping, and market launch, translating research into user-centered solutions and compelling visual communication.
I have led global cross-functional teams, driven design strategy, and delivered award-winning, patented products. I enjoy turning insights into innovative, functional designs that elevate usability and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Industrial Designer at Ricardo Beverly Hills

June 10, 2024 - August 31, 2025

Led end-to-end design and development of innovative consumer luggage products, from concept to preproduction, ensuring functional, market-ready solutions. Collaborated with global teams and suppliers, managed tech packs, BOMs, and production workflows; conducted market research; translated insights into briefs and user-centered design solutions. Developed detailed prototypes and visual presentations to communicate design intent; oversaw material, color, and pattern selection to maintain brand alignment; applied vacuum forming techniques to optimize aesthetics and manufacturability; designed and launched luggage products while managing supplier relationships and quality control.

Senior Industrial Designer at KEIS, Inc.

May 1, 2024 - October 7, 2025

Directed ongoing product development at KEIS, leading strategies that align design with brand identity and market needs. Managed cross-functional teams and supplier coordination to ensure global project alignment and timely launches.

Senior Industrial Designer at Mad Gaze Ltd.

July 3, 2017 - March 31, 2019

Led industrial design for AR smart glasses and wearable technology, showcased at CES 2018. Developed ergonomic designs integrating electronics, optics, and user interface considerations. Established CMF guidelines and prototyping workflows to improve product and production consistency; partnered with engineers and UX teams to ensure designs are functional, lightweight, and market-ready.

Creative Design Director at KEIS, Inc.

February 1, 2016 - June 30, 2017

Directed full product lifecycle from concept to launch, balancing innovation with budget efficiency. Advanced 3D prototyping and printing to accelerate development and improve design accuracy. Delivered refined, user-centric designs that enhanced aesthetics, usability, and performance. Spearheaded development of air filtration devices, securing partnerships and launching products. Collaborated with cross-functional engineering teams to solve technical challenges and optimize product quality.

Creative Design Director at FreeAir, Inc.

January 1, 2016 - October 7, 2025

Led the creation of the FreeAir Mini and contributed to the development of the FreeAir II virus protection device. Implemented agile processes to accelerate delivery and maintain design integrity across teams.

Product Designer at FreeAir, Inc.

April 1, 2015 - October 7, 2025

Led development of the FreeAir Mini, boosting revenue and expanding product reach. Applied agile methodologies, reducing time-to-market by 25%. Established design guidelines, strengthening brand identity and mentorship. Oversaw development of FreeAir II, a portable virus protection device, and enhanced QC processes to reduce defects by 25%. Generated patented designs and improved engineering collaboration.

Product Designer at Stallion Sport Ltd.

June 1, 2014 - October 7, 2025

Solved critical fogging and visibility issues, ensured GoPro mount compatibility, and enhanced safety for snorkelers. Led market research and user interviews to support the Body Glove GoPro mask set launch. Produced high-quality ideation sketches and 3D models; collaborated with engineers to streamline development and accelerate iterations; built and tested functional prototypes to validate performance and safety.

CMF Designer at Nokia

August 1, 2013 - October 7, 2025

Conducted design research to guide consumer electronics development with a focus on color, material, and finish trends. Defined cost-effective CMF strategies and leveraged CMF knowledge to engage younger consumers. Created visually impactful designs using Autodesk ShowCase and implemented quality control processes to reduce post-production defects and ensure CMF consistency.

Industrial Designer at LandFair Design Group

October 1, 2010 - February 28, 2011

Analyzed market trends and engineered user-focused solutions for gym and everyday use. Developed manufacturable designs via sketches and 3D prototypes and streamlined development to accelerate product launches in collaboration with engineering teams.