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I'm a Google-certified Data and Reporting Analyst who transforms data into clear, actionable insights across business, marketing, and customer experiences. I love building dashboards, automating reports, and tracking key performance metrics using SQL, Python, Tableau, Power BI, and Looker Studio. With experience in applied statistics, predictive analytics, and performance measurement, I translate complex data into concise storytelling that guides operational and strategic decisions. I thrive on collaboration and enjoy turning behavioral and transactional data into value for cross-functional teams.…I'm a Google-certified Data and Reporting Analyst who transforms data into clear, actionable insights across business, marketing, and customer experiences. I love building dashboards, automating reports, and tracking key performance metrics using SQL, Python, Tableau, Power BI, and Looker Studio. With experience in applied statistics, predictive analytics, and performance measurement, I translate complex data into concise storytelling that guides operational and strategic decisions. I thrive on collaboration and enjoy turning behavioral and transactional data into value for cross-functional teams.

Helena Reder

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I'm a Google-certified Data and Reporting Analyst who transforms data into clear, actionable insights across business, marketing, and customer experiences. I love building dashboards, automating reports, and tracking key performance metrics using SQL, Python, Tableau, Power BI, and Looker Studio. With experience in applied statistics, predictive analytics, and performance measurement, I translate complex data into concise storytelling that guides operational and strategic decisions. I thrive on collaboration and enjoy turning behavioral and transactional data into value for cross-functional teams.…I'm a Google-certified Data and Reporting Analyst who transforms data into clear, actionable insights across business, marketing, and customer experiences. I love building dashboards, automating reports, and tracking key performance metrics using SQL, Python, Tableau, Power BI, and Looker Studio. With experience in applied statistics, predictive analytics, and performance measurement, I translate complex data into concise storytelling that guides operational and strategic decisions. I thrive on collaboration and enjoy turning behavioral and transactional data into value for cross-functional teams.

Available to hire

I’m a Google-certified Data and Reporting Analyst who transforms data into clear, actionable insights across business, marketing, and customer experiences. I love building dashboards, automating reports, and tracking key performance metrics using SQL, Python, Tableau, Power BI, and Looker Studio.

With experience in applied statistics, predictive analytics, and performance measurement, I translate complex data into concise storytelling that guides operational and strategic decisions. I thrive on collaboration and enjoy turning behavioral and transactional data into value for cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Data Analyst at Invest Connect Management Inc.

August 1, 2018 - Present

Collected, cleaned, and analyzed buyer data using SQL and Tableau to identify trends in customer preferences and sales funnel performance. Developed survey tools and automated dashboards to track engagement and project performance for Lakeside and Allure real estate initiatives. Built automated reporting pipelines and data validation checks that improved reporting accuracy and reduced manual processing time by 50%. Collaborated with clients and internal teams to gather requirements, document workflows, and deliver timely, data-driven reports that supported marketing and sales operations.

Data Analyst at LERD Services Inc.

August 1, 2011 - July 1, 2018

Designed dashboards and performance reports in Tableau and SPSS for over 15 clients in retail and eCommerce. Conducted A/B testing and forecasting analyses to evaluate marketing campaign outcomes and sales trends. Analyzed 800+ customer survey responses and translated results into clear, actionable insights for business teams. Improved marketing ROI by 20% through CRM segmentation of 12,000+ users into behavior-based groups. Supported marketing and strategy teams with data analysis and visualization to guide campaign optimization and customer retention efforts.