Hi, I am Hafiz Muhammad Sohaib Umar, a Digital Growth Strategist and Conversion Systems Specialist helping e-commerce and home-service brands grow revenue through aligned branding, website experience, GBP Local SEO, and paid media. I build end-to-end growth engines that turn traffic into sales, qualified leads, and booked jobs, with a proven track record of 5.30x ROAS and 4.73% CTR within 3 days of launch. I blend creative branding with data-driven execution across the growth funnel, covering brand identity, Shopify & WordPress development, CRO, local SEO, and paid acquisition. When I’m not optimizing campaigns, I design brands and storefronts, manage Etsy stores, and deliver end-to-end Shopify/WooCommerce/Wix implementations and local SEO strategies for clients worldwide.

HAFIZ MUHAMMAD SOHAIB UMAR

Hi, I am Hafiz Muhammad Sohaib Umar, a Digital Growth Strategist and Conversion Systems Specialist helping e-commerce and home-service brands grow revenue through aligned branding, website experience, GBP Local SEO, and paid media. I build end-to-end growth engines that turn traffic into sales, qualified leads, and booked jobs, with a proven track record of 5.30x ROAS and 4.73% CTR within 3 days of launch. I blend creative branding with data-driven execution across the growth funnel, covering brand identity, Shopify & WordPress development, CRO, local SEO, and paid acquisition. When I’m not optimizing campaigns, I design brands and storefronts, manage Etsy stores, and deliver end-to-end Shopify/WooCommerce/Wix implementations and local SEO strategies for clients worldwide.

Available to hire

Hi, I am Hafiz Muhammad Sohaib Umar, a Digital Growth Strategist and Conversion Systems Specialist helping e-commerce and home-service brands grow revenue through aligned branding, website experience, GBP Local SEO, and paid media.

I build end-to-end growth engines that turn traffic into sales, qualified leads, and booked jobs, with a proven track record of 5.30x ROAS and 4.73% CTR within 3 days of launch.

I blend creative branding with data-driven execution across the growth funnel, covering brand identity, Shopify & WordPress development, CRO, local SEO, and paid acquisition.

When I’m not optimizing campaigns, I design brands and storefronts, manage Etsy stores, and deliver end-to-end Shopify/WooCommerce/Wix implementations and local SEO strategies for clients worldwide.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Work Experience

Digital Growth Strategist & Media Buyer at Mahzan.shop
February 1, 2026 - Present
Executed end-to-end growth system covering branding, Shopify store design & development, and paid media; delivered full brand-to-conversion pipeline. Achieved 5.30x ROAS and 4.73% CTR within the first 3 days of campaign launch through strategic Meta media buying and optimized ad creatives.
Branding & Shopify at AQM Atelier
December 1, 2025 - February 1, 2026
Delivered complete brand identity system including logo, color palette, typography, and branding assets. Designed and developed full Shopify store from scratch — including layout, product uploads, collections, navigation, and payment gateway setup. Ensured a cohesive, conversion-focused brand experience across all digital touchpoints.
Local SEO (Google Business Profile) at Two Local Businesses
January 1, 2025 - Present
Managed and optimized Google Business Profiles for two local businesses to improve local search visibility and attract nearby customers. Implemented local SEO best practices including category optimization, social management, and consistent NAP citations. Improved GBP rankings and drove measurable increases in direction requests, calls, and website visits.
Freelance eCommerce & Brand Designer at Multiple Clients (Upwork & Freelancer.com)
January 1, 2021 - Present
Won Logo Design Contest on Freelancer.com; contracted by Collaborative Goods (USA) via Upwork to produce print-ready vector files; built and launched multiple Shopify stores, a Wix store, and a WooCommerce-integrated WordPress site for a UK-based clinic; managed two Etsy digital product stores and one physical product store; delivered full branding packages and marketing content for multiple niches.

Education

Bachelor's Degree in Computer Science at UET Lahore, Pakistan
December 1, 2022 - July 1, 2026
Digital Marketing Course at Aamir Ahmer Academy, Karachi, Pakistan
February 1, 2026 - May 1, 2026

Qualifications

Bachelor's Degree in Computer Science
December 1, 2022 - July 1, 2026
Digital Marketing Course
February 1, 2026 - May 1, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment