Business Development & Sustainability Consultant at Endurisk Advisory

Conduct end-to-end Life Cycle Assessments using ISO 14040/44, analyze LCI, LCIA and interpretation for client products/services. Advise on Circular Economy, Product Stewardship and Life Cycle Management to minimize waste and enhance resource efficiency. Reviewed 10+ sustainability reports to glean insights and drive improvements. Researched ESG reporting frameworks such as GRI, TCFD and CSRD.

Founder at Periwinkle Candles

Bootstrapped a sustainable scented candle D2C business, handcrafted over 700 units across multiple SKUs, expanding product line to include massage candles and promoting holistic wellness. Achieved substantial sales growth, selling over 600 units, with marketing spend of INR 3000.

Marketing In-Charge at Food li (Food Delivery App)

Devised and executed marketing strategies for brand launch in two Indian cities. Partnered with stakeholders for product development; monitored customer feedback to increase downloads by 189% and reduce cost per download by 84%. Analyzed client database and led campaigns, increasing CTR by 1.8% and driving organic follower growth; managed social media and onboarding of restaurants in two additional cities.

Content & PR Strategist at Self-Employed

Conducted in-depth research and authored engaging content for professional websites with focus on agriculture, sustainability, climate change and fintech. Developed tailored content strategies for professionals in India and the UAE, ensuring cultural relevance and linguistic precision. Collaborated with stakeholders across industries to craft narratives for sustainability initiatives and climate adaptation.