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I’ve spent over a decade in marketing, retail, and wellness, blending business acumen with purpose-driven creativity to help brands grow. My work spans leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and crafting storytelling that resonates with audiences. Outside the office, I’m a certified personal trainer, nutritional coach, and women’s wellness specialist who believes authentic connection and clear messaging can drive both impact and revenue. I love turning data-driven insights into ideas people actually engage with, and I’m excited to help brands and people thrive.…I’ve spent over a decade in marketing, retail, and wellness, blending business acumen with purpose-driven creativity to help brands grow. My work spans leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and crafting storytelling that resonates with audiences. Outside the office, I’m a certified personal trainer, nutritional coach, and women’s wellness specialist who believes authentic connection and clear messaging can drive both impact and revenue. I love turning data-driven insights into ideas people actually engage with, and I’m excited to help brands and people thrive.

Heidi Negron

Designer, Brand Designer, Graphic Designer, +6

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I’ve spent over a decade in marketing, retail, and wellness, blending business acumen with purpose-driven creativity to help brands grow. My work spans leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and crafting storytelling that resonates with audiences. Outside the office, I’m a certified personal trainer, nutritional coach, and women’s wellness specialist who believes authentic connection and clear messaging can drive both impact and revenue. I love turning data-driven insights into ideas people actually engage with, and I’m excited to help brands and people thrive.…I’ve spent over a decade in marketing, retail, and wellness, blending business acumen with purpose-driven creativity to help brands grow. My work spans leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and crafting storytelling that resonates with audiences. Outside the office, I’m a certified personal trainer, nutritional coach, and women’s wellness specialist who believes authentic connection and clear messaging can drive both impact and revenue. I love turning data-driven insights into ideas people actually engage with, and I’m excited to help brands and people thrive.

Available to hire

I’ve spent over a decade in marketing, retail, and wellness, blending business acumen with purpose-driven creativity to help brands grow. My work spans leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and crafting storytelling that resonates with audiences.

Outside the office, I’m a certified personal trainer, nutritional coach, and women’s wellness specialist who believes authentic connection and clear messaging can drive both impact and revenue. I love turning data-driven insights into ideas people actually engage with, and I’m excited to help brands and people thrive.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing and Business Growth Consultant at Self-Employed

July 1, 2020 - Present

Helping small businesses build effective marketing strategies that drive engagement and revenue. Proficient in social media, email marketing, customer communication, and data-driven insights to optimize performance. Develop integrated plans across email, social media, and digital channels to strengthen customer engagement and retention. Analyze benchmarks and KPIs to identify growth opportunities, lead content creation and brand storytelling, and ensure consistent on-brand messaging to improve conversions and loyalty.

Social Media Strategy & Management / Business Growth at The Well Collective

January 1, 2024 - Present

Collaborate on development and execution of business growth initiatives by analyzing performance metrics, market trends, and customer insights. Develop and manage monthly content strategies across Instagram, Facebook, and TikTok; produce high-quality visual and written content; oversee end-to-end email campaigns and analytics; design digital and print collateral; plan cross-channel event promotions to drive attendance and conversions; identify insights to optimize ROI.

Business and Marketing Consultant at Steiner and Associates

April 1, 2021 - December 1, 2024

Supported the development and operational growth of Easton Town Center by managing tenant marketing strategies, business operations, and performance analytics. Partnered with small businesses on property and led incubator programs designed to transition e-commerce brands into brick-and-mortar environments through strategic support in marketing, finance, staffing, and operations. Collaborated with vendors and leadership to optimize customer experiences and identify data-driven opportunities for growth.

Category Lead: Men’s Wovens, Men’s Knits, Men’s Outerwear, Accessories + Shoes, Women’s Athletic and Swim, Women’s Knits at EXPRESS INC

May 1, 2012 - July 1, 2020

Managed an annual apparel business exceeding $100M, developing financial plans and open-to-buy strategies by item and category. Analyzed sales, inventory, and margin data to identify opportunities, reduce markdowns, and optimize revenue. Led long-range planning and chase strategies, delivering notable sales lifts and margin improvements. Directed cross-functional collaboration to streamline processes, and mentored team members.

Marketing & Business Growth Consultant at Independent / Freelance

July 1, 2020 - Present

Helping small businesses build effective marketing strategies that drive engagement and revenue. Experienced in social media, email marketing, customer communication, and data-driven insights to optimize performance and strengthen brand presence. Partners with clients to craft integrated plans across email, social media, and digital channels; analyzes KPIs to identify growth opportunities and refine tactics.

Social Media Strategy & Management at The Well Collective

January 1, 2024 - Present

Develop and execute monthly content strategies across Instagram, Facebook, and TikTok to grow engagement, reach, and brand awareness. Create high-quality visual and written content; oversee end-to-end email campaigns; design digital collateral; plan cross-channel event promotions; analyze ROI and optimize future campaigns.

Business & Marketing Consultant at Steiner and Associates

April 1, 2021 - December 1, 2024

Supported Easton Town Center's development and operational growth by managing tenant marketing strategies, operations, and performance analytics. Led incubator programs to transition e-commerce brands into brick-and-mortar environments with strategic support in marketing, finance, staffing, and operations. Collaborated with vendors and leadership to innovate customer experiences and identify data-driven opportunities for continued growth.

Category Lead: Performance Brands at Bath and Body Works

January 1, 2015 - July 1, 2020

Directly managed all departments reporting into Performance Brands, overseeing a business valued at over $225M. Developed long-range plans with brand innovation and financial targets, and implemented seasonal rotation strategies to drive growth. Collaborated with Planning on promotion testing to increase margin dollars and total shop sales. Managed direct reports and gathered customer insights and competitive intelligence through store visits.