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Branding & marketing communications professional with 5+ years of experience designing and executing multi-channel branding campaigns across EdTech and F&B sectors in Vietnam. Known for improving brand visibility and driving revenue growth through integrated content, digital execution, and partnership strategies. Currently manages branding operations across 5 F&B brands simultaneously, leading end-to-end campaign planning, production workflow standardization, and performance optimization using analytics and AI-assisted content development.…Branding & marketing communications professional with 5+ years of experience designing and executing multi-channel branding campaigns across EdTech and F&B sectors in Vietnam. Known for improving brand visibility and driving revenue growth through integrated content, digital execution, and partnership strategies. Currently manages branding operations across 5 F&B brands simultaneously, leading end-to-end campaign planning, production workflow standardization, and performance optimization using analytics and AI-assisted content development.

VU HOANG ANH

Content Creator, Brand Designer, Video Editor, +7

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Branding & marketing communications professional with 5+ years of experience designing and executing multi-channel branding campaigns across EdTech and F&B sectors in Vietnam. Known for improving brand visibility and driving revenue growth through integrated content, digital execution, and partnership strategies. Currently manages branding operations across 5 F&B brands simultaneously, leading end-to-end campaign planning, production workflow standardization, and performance optimization using analytics and AI-assisted content development.…Branding & marketing communications professional with 5+ years of experience designing and executing multi-channel branding campaigns across EdTech and F&B sectors in Vietnam. Known for improving brand visibility and driving revenue growth through integrated content, digital execution, and partnership strategies. Currently manages branding operations across 5 F&B brands simultaneously, leading end-to-end campaign planning, production workflow standardization, and performance optimization using analytics and AI-assisted content development.

Available to hire

Branding & marketing communications professional with 5+ years of experience designing and executing multi-channel branding campaigns across EdTech and F&B sectors in Vietnam. Known for improving brand visibility and driving revenue growth through integrated content, digital execution, and partnership strategies.

Currently manages branding operations across 5 F&B brands simultaneously, leading end-to-end campaign planning, production workflow standardization, and performance optimization using analytics and AI-assisted content development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Advanced

Work Experience

Content Strategy & Operations Consultant

April 1, 2024 - Present

Retained consultant operating content strategy and operations across 5 F&B brands simultaneously. Defined and executed brand-aligned content strategies for Chang Hi, scaling monthly revenue from 180M to 320M VND (+75%) and ranking #1 across a 63-store system. Planned, set up, and managed Meta Ads end-to-end with budget ownership and iterative optimization using platform insights. Oversaw 30+ seasonal branding campaigns across digital, social, and event channels (Tet, Mid-Autumn, 30/4), coordinating teams and external vendors to deliver on-brand execution. Led a 2-person freelance team to conceptualize and scale multi-platform content engines, standardizing production workflows and delivering ~50 multimedia assets per month. Measured content/channel effectiveness over 12 months and drove 139.2K page visits (+181%), 19.7K interactions (+300%), and 22.5K link clicks (+772%) through continuous optimization. Developed lifestyle content pillars using AI tools (ChatGPT, Claude, Gemini) to sup

Freelance Content Strategist at Hanoi & Hai Duong, Vietnam

April 1, 2024 - Present

Providing strategic content consulting and execution for small businesses in the F&B sector. Built and managed full-funnel Facebook content strategy, growing monthly revenue from 200M to 350M VND. Independently created ad-ready content (copy, visual briefs, video scripts) for seasonal campaigns. Planned and directed product photo shoots from concept to styling, ensuring content aligned with brand tone and social trends. Produced short-form videos with compelling storytelling formats (video tours, behind-the-scenes, POV), achieving 500K+ cumulative views.

Freelance Content Strategist at Chang Hi Dessert Shop

April 1, 2024 - Present

Provided strategic content consulting and execution for small businesses in the F&B sector. Built and managed full-funnel Facebook content strategy; created ad-ready content (copy, visual briefing, video scripts); planned and directed all product photo shoots, ensuring content aligned with brand tone and social trends. Produced short-form videos with compelling storytelling formats (reels, behind-the-scenes, POV), achieving 500K+ cumulative views.

Self-employed Content Creator at Nha Em Bong

July 1, 2023 - January 1, 2024

TikTok channel sharing family life with passion; created motivational content and built a following.

Growth Marketing & Communications Lead at Galaxy Education

July 1, 2021 - April 1, 2024

Led brand management, rebranding, PR strategy, integrated communications, and community initiatives for Vietnam’s leading EdTech corporation. Developed and maintained brand guidelines (tone of voice, visual identity, messaging frameworks) across Easy IELTS, SpeakWell, and Easy Pass. Conducted market and competitor analysis to identify positioning opportunities informing the H4 Re-Brand strategy. Led the full H4 Re-Brand campaign across 5 product lines, coordinating 100+ influencer/media partners and internal teams, driving 2M+ social engagements and strengthening market positioning. Managed integrated communications and community engagement for course launches; built relationships with KOLs, influencers, and media outlets, coordinating agencies and contributing to 10+ press coverages and TVC launches. Organized 20+ workshops for children; executed the “Light up Vietnam” campaign granting English scholarships to 1,000+ students while generating revenue organically. Built partnersh

Marketing Communications Team Leader at Galaxy Education

July 1, 2021 - March 1, 2024

Led PR and media engagement, acted as brand representative and maintained close relationships with student clubs; supervised PR team in executing plans and producing newsletters and press releases. Established connections with influencers, KOLs, and newspapers, resulting in significant media coverage and brand exposure. Achieved 3M+ views on the Easy IELTS TikTok channel, expanding company branding and reach. Managed social media management and content creation; built brand management and development; led community engagement and CSR initiatives; organized CSR programs to support sustainable education and nearly 200 underprivileged children during COVID-19 pandemic.