I am a highly analytical SEO Specialist with expertise in scaling SaaS and B2B companies across the US, UK, and MENA markets. I have a proven track record of driving predictable pipeline growth, boosting demo sign-ups, and reducing customer acquisition costs through technical SEO, ABM-aligned campaigns, and data-driven content strategies. I am skilled in aligning SEO initiatives with business KPIs to deliver tangible ROI, improve lifetime value, and focus on revenue-driven outcomes. I enjoy collaborating with cross-functional teams and leveraging my skills in both technical and content SEO to enhance organic visibility and generate qualified leads. My passion lies in optimizing bottom-funnel, high-intent search queries and building sustainable growth strategies for SaaS and B2B sectors globally.

Hoda Nabhan

I am a highly analytical SEO Specialist with expertise in scaling SaaS and B2B companies across the US, UK, and MENA markets. I have a proven track record of driving predictable pipeline growth, boosting demo sign-ups, and reducing customer acquisition costs through technical SEO, ABM-aligned campaigns, and data-driven content strategies. I am skilled in aligning SEO initiatives with business KPIs to deliver tangible ROI, improve lifetime value, and focus on revenue-driven outcomes. I enjoy collaborating with cross-functional teams and leveraging my skills in both technical and content SEO to enhance organic visibility and generate qualified leads. My passion lies in optimizing bottom-funnel, high-intent search queries and building sustainable growth strategies for SaaS and B2B sectors globally.

Available to hire

I am a highly analytical SEO Specialist with expertise in scaling SaaS and B2B companies across the US, UK, and MENA markets. I have a proven track record of driving predictable pipeline growth, boosting demo sign-ups, and reducing customer acquisition costs through technical SEO, ABM-aligned campaigns, and data-driven content strategies. I am skilled in aligning SEO initiatives with business KPIs to deliver tangible ROI, improve lifetime value, and focus on revenue-driven outcomes.

I enjoy collaborating with cross-functional teams and leveraging my skills in both technical and content SEO to enhance organic visibility and generate qualified leads. My passion lies in optimizing bottom-funnel, high-intent search queries and building sustainable growth strategies for SaaS and B2B sectors globally.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Fluent

Work Experience

SEO Specialist at ZaRad & Co.
December 1, 2024 - Present
Developed and executed full-funnel SEO strategies for high-ticket B2B clients across real estate, logistics, and wellness sectors. Increased lead generation conversions by 78% through UX-driven landing page and content restructuring. Boosted site indexability and page coverage by 112% using advanced internal linking and crawl optimization.
SEO Strategist at Alarrap
December 1, 2024 - Present
Led local SEO initiatives that amplified map pack visibility 4.5x for a regional architecture firm. Delivered over 180% growth in organic sessions via editorial content and structured schema deployment.
Freelance SEO Consultant at Global
July 1, 2022 - Present
Transformed a U.S. expo platform's organic funnel post-pivot, increasing sign-ups by 220%. Helped a Saudi automotive directory dominate top 3 keyword positions for commercial-intent queries. Created scalable SEO systems including content libraries, link building SOPs, and reporting dashboards.
SEO Specialist at DAAD Agency
October 31, 2024 - July 18, 2025
Oversaw SEO for over 10 local clients with ongoing performance audits and stakeholder coordination. Enhanced Google My Business visibility and click-through rates for high-priority locations using tailored content and NAP alignment.
SEO Intern at Elbatt Academy & SEG
May 31, 2024 - July 18, 2025
Built foundations in WordPress optimization, schema setup, and Google Search Console analysis.
SEO Specialist at ZaRad & Co.
December 1, 2024 - Present
Developed and executed full-funnel SEO strategies for high-ticket B2B clients across real estate, logistics, and wellness sectors. Increased lead-gen conversions by 78% through UX-driven landing page and content restructuring. Boosted site indexability and page coverage by 112% using advanced internal linking and crawl optimization.
SEO Strategist at Alarrap
December 1, 2024 - Present
Led local SEO initiatives that amplified map pack visibility 4.5x for a regional architecture firm. Delivered +180% growth in organic sessions via editorial content and structured schema deployment.
Freelance SEO Consultant at Global
July 1, 2022 - Present
Transformed a U.S. expo platform's organic funnel post-pivot, increasing sign-ups by 220%. Helped a Saudi automotive directory dominate top 3 keyword positions for commercial-intent queries. Created scalable SEO systems including content libraries, link building SOPs, and reporting dashboards.
SEO Specialist at DAAD Agency
October 31, 2024 - July 18, 2025
Oversaw SEO for 10+ local clients with ongoing performance audits and stakeholder coordination. Enhanced GMB visibility and CTR for high-priority locations using tailored content and NAP alignment.
SEO Intern at Elbatt Academy & SEG
May 31, 2024 - July 18, 2025
Built foundations in WordPress optimization, schema setup, and Google Search Console analysis.
SEO Specialist at ZaRad & Co.
December 1, 2024 - Present
Developed and executed full-funnel SEO strategies for high-ticket B2B clients across real estate, logistics, and wellness sectors. Increased lead-generation conversions by 78% through UX-driven landing page and content restructuring. Boosted site indexability and page coverage by 112% using advanced internal linking and crawl optimization.
SEO Strategist at Alarrap
December 1, 2024 - Present
Led local SEO initiatives that amplified map pack visibility 4.5x for a regional architecture firm. Delivered over 180% growth in organic sessions via editorial content and structured schema deployment.
Freelance SEO Consultant at Global
July 1, 2022 - Present
Transformed a U.S. expo platform's organic funnel post-pivot, increasing sign-ups by 220%. Helped a Saudi automotive directory dominate top 3 keyword positions for commercial-intent queries. Created scalable SEO systems including content libraries, link building SOPs, and reporting dashboards.
SEO Specialist at DAAD Agency
October 31, 2024 - July 18, 2025
Oversaw SEO for 10+ local clients with ongoing performance audits and stakeholder coordination. Enhanced Google My Business visibility and click-through rates for high-priority locations using tailored content and NAP alignment.
SEO Intern at Elbatt Academy & SEG
May 31, 2024 - July 18, 2025
Built foundations in WordPress optimization, schema setup, and Google Search Console analysis.
SEO Specialist at ZaRad & Co.
December 1, 2024 - Present
Developed and executed full-funnel SEO strategies for high-ticket B2B clients across real estate, logistics, and wellness sectors. Increased lead-gen conversions by 78% through UX-driven landing page and content restructuring. Boosted site indexability and page coverage by 112% using advanced internal linking and crawl optimization.
SEO Strategist at Alarrap
December 1, 2024 - Present
Led local SEO initiatives that amplified map pack visibility 4.5x for a regional architecture firm. Delivered +180% growth in organic sessions via editorial content and structured schema deployment.
Freelance SEO Consultant at Global
July 1, 2022 - Present
Transformed a U.S. expo platform's organic funnel post-pivot, increasing sign-ups by 220%. Helped a Saudi automotive directory dominate top 3 keyword positions for commercial-intent queries. Created scalable SEO systems including content libraries, link building SOPs, and reporting dashboards.
SEO Specialist at DAAD Agency
October 31, 2024 - July 18, 2025
Oversaw SEO for 10+ local clients with ongoing performance audits and stakeholder coordination. Enhanced Google My Business visibility and CTR for high-priority locations using tailored content and NAP alignment.
SEO Intern at Elbatt Academy & SEG
May 31, 2024 - July 18, 2025
Built foundations in WordPress optimization, schema setup, and Google Search Console analysis.
Search Engine Optimization Specialist at ZaRad & Co.
December 1, 2024 - Present
Drove SEO strategies for global projects, achieving +220% growth in sign-ups for major expos. Designed SaaS-style content funnels to increase high-intent demo sign-ups and qualified leads. Implemented technical SEO improvements, reducing bounce rates by 35% and boosting CTR. Collaborated with cross-functional teams on ABM-aligned strategies for US and UK markets.
Search Engine Optimization Specialist at Alarrap
December 1, 2024 - Present
Managed SEO for GCC clients with localized strategies and Google Business optimization. Increased inbound inquiries through tailored content strategies aligned with B2B conversion goals. Acted as interim team lead, mentoring junior specialists and streamlining workflows. Delivered measurable ROI by aligning campaigns with client KPIs including lead quality and CTR.
SEO Specialist at Freelance
July 1, 2022 - Present
Supported SaaS and B2B clients in US and MENA with SEO-driven growth strategies. Achieved up to +150% increase in traffic and boosted product-led sign-ups through SEO audits. Strengthened brand credibility by monitoring Google My Business, responding to reviews, and managing online reputation. Delivered pipeline-focused results by optimizing for bottom-funnel, high-intent search queries.
SEO Specialist at DAAD Agency
October 1, 2024 - August 27, 2025
Conducted technical SEO audits, GA4 reporting, and CRO-focused landing page optimization. Enhanced organic visibility and lead generation for B2B clients using SaaS-inspired frameworks.
SEO Intern at ELBATT Academy
May 1, 2024 - August 27, 2025
Assisted in SaaS-style SEO workflows with keyword research and analytics reporting. Optimized WordPress content and improved technical health of client sites.
Co-Founder at El Rowad for Oil Seal Trading
August 1, 2019 - Present
Co-founded and managed trading operations with responsibility for finance and growth. Built sustainable client relationships and improved operational efficiency.
Search Engine Optimization Specialist at ZaRad & Co.
December 1, 2024 - Present
Led SEO strategies for global projects achieving over 220% growth in sign-ups for major exposures. Designed SaaS-style content funnels to increase high-intent demo sign-ups and qualified leads. Implemented technical SEO improvements that reduced bounce rates by 35% and boosted CTR. Collaborated with cross-functional teams on ABM-aligned strategies for US and UK markets.
Search Engine Optimization Specialist at Alarrap
December 1, 2024 - Present
Managed SEO for GCC clients with localized strategies and Google Business optimization. Increased inbound inquiries through tailored content strategies aligned with B2B conversion goals. Acted as interim team lead, mentoring junior specialists and streamlining workflows. Delivered measurable ROI by aligning campaigns with client KPIs including lead quality and CTR.
SEO Specialist at Freelance
July 1, 2022 - Present
Supported SaaS and B2B clients in US and MENA with SEO-driven growth strategies. Achieved up to 150% increase in traffic and boosted product-led sign-ups through SEO audits. Strengthened brand credibility by monitoring Google My Business, responding to reviews, and managing online reputation. Delivered pipeline-focused results by optimizing for bottom-funnel, high-intent search queries.
SEO Specialist at DAAD Agency
October 1, 2024 - August 27, 2025
Conducted technical SEO audits, GA4 reporting, and CRO-focused landing page optimization. Enhanced organic visibility and lead generation for B2B clients using SaaS-inspired frameworks.
SEO Intern at ELBATT Academy
May 1, 2024 - August 27, 2025
Assisted in SaaS-style SEO workflows with keyword research and analytics reporting. Optimized WordPress content and improved technical health of client sites.
Co-Founder at El Rowad for Oil Seal Trading
August 1, 2019 - Present
Co-founded and managed trading operations with responsibility for finance and growth. Built sustainable client relationships and improved operational efficiency.
Search Engine Optimization Specialist at ZaRad & Co.
December 1, 2024 - Present
Drove SEO strategies for global projects achieving +220% growth in sign-ups for major expos. Designed SaaS-style content funnels to increase high-intent demo sign-ups and qualified leads. Implemented technical SEO improvements reducing bounce rates by 35% and boosting CTR. Collaborated with cross-functional teams on ABM-aligned strategies targeting US and UK markets.
Search Engine Optimization Specialist at Alarrap
December 1, 2024 - Present
Managed SEO for GCC clients with localized strategies and Google Business optimization. Increased inbound inquiries through tailored content strategies aligned with B2B conversion goals. Acted as interim team lead mentoring junior specialists and streamlining workflows. Delivered measurable ROI by aligning campaigns with client KPIs such as lead quality and CTR.
SEO Specialist at Freelance
July 1, 2022 - Present
Supported SaaS and B2B clients in US and MENA with SEO-driven growth strategies. Achieved up to +150% increase in traffic and boosted product-led sign-ups through SEO audits. Strengthened brand credibility by monitoring Google My Business, responding to reviews, and managing online reputation. Delivered pipeline-focused results by optimizing bottom-funnel, high-intent search queries.
SEO Specialist at DAAD Agency
October 1, 2024 - August 27, 2025
Conducted technical SEO audits, GA4 reporting, and CRO-focused landing page optimization. Enhanced organic visibility and lead generation for B2B clients using SaaS-inspired frameworks.
SEO Intern at ELBATT Academy
May 1, 2024 - August 27, 2025
Assisted in SaaS-style SEO workflows with keyword research and analytics reporting. Optimized WordPress content and improved technical health of client sites.
Co-Founder at El Rowad for Oil Seal Trading
August 1, 2019 - Present
Co-founded and managed trading operations with responsibility for finance and growth. Built sustainable client relationships and improved operational efficiency.
Search Engine Optimization Specialist at ZaRad & Co.
December 1, 2024 - Present
Drove SEO strategies for global projects, achieving over 220% growth in sign-ups for major expos. Designed SaaS-style content funnels to increase high-intent demo sign-ups and qualified leads. Implemented technical SEO improvements, reducing bounce rates by 35% and boosting CTR. Collaborated with cross-functional teams on ABM-aligned strategies for US and UK markets.
Search Engine Optimization Specialist at Alarrap
December 1, 2024 - Present
Managed SEO for GCC clients with localized strategies and Google Business optimization. Increased inbound inquiries through tailored content strategies aligned with B2B conversion goals. Acted as interim team lead, mentoring junior specialists and streamlining workflows. Delivered measurable ROI by aligning campaigns with client KPIs including lead quality and CTR.
SEO Specialist at Freelance
July 1, 2022 - Present
Supported SaaS and B2B clients in the US and MENA with SEO-driven growth strategies. Achieved up to 150% increase in traffic and boosted product-led sign-ups through SEO audits. Strengthened brand credibility by monitoring Google My Business, responding to reviews, and managing online reputation. Delivered pipeline-focused results by optimizing for bottom-funnel, high-intent search queries.
SEO Specialist at DAAD Agency
October 1, 2024 - August 27, 2025
Conducted technical SEO audits, GA4 reporting, and CRO-focused landing page optimization. Enhanced organic visibility and lead generation for B2B clients using SaaS-inspired frameworks.
SEO Intern at ELBATT Academy
May 1, 2024 - August 27, 2025
Assisted in SaaS-style SEO workflows with keyword research and analytics reporting. Optimized WordPress content and improved technical health of client sites.
Co-Founder at El Rowad for Oil Seal Trading
August 1, 2019 - Present
Co-founded and managed trading operations with responsibility for finance and growth. Built sustainable client relationships and improved operational efficiency.
Search Engine Optimization Specialist at ZaRad & Co.
December 1, 2024 - Present
Drove SEO strategies for global projects achieving over 220% growth in sign-ups for major exposures. Designed SaaS-style content funnels to increase high-intent demo sign-ups and qualified leads. Implemented technical SEO improvements, reducing bounce rates by 35% and boosting CTR. Collaborated with cross-functional teams on ABM-aligned strategies for US and UK markets.
Search Engine Optimization Specialist at Alarrap
December 1, 2024 - Present
Managed SEO for GCC clients with localized strategies and Google Business optimization. Increased inbound inquiries through tailored content strategies aligned with B2B conversion goals. Acted as interim team lead, mentoring junior specialists and streamlining workflows. Delivered measurable ROI by aligning campaigns with client KPIs including lead quality and CTR.
SEO Specialist at Freelance
July 1, 2022 - Present
Supported SaaS and B2B clients in US and MENA with SEO-driven growth strategies. Achieved up to 150% increase in traffic and boosted product-led sign-ups through SEO audits. Strengthened brand credibility by monitoring Google My Business, responding to reviews, and managing online reputation. Delivered pipeline-focused results by optimizing bottom-funnel, high-intent search queries.
SEO Specialist at DAAD Agency
October 1, 2024 - August 27, 2025
Conducted technical SEO audits, GA4 reporting, and CRO-focused landing page optimization. Enhanced organic visibility and lead generation for B2B clients using SaaS-inspired frameworks.
SEO Intern at ELBATT Academy
May 1, 2024 - August 27, 2025
Assisted in SaaS-style SEO workflows with keyword research and analytics reporting. Optimized WordPress content and improved technical health of client sites.
Co-Founder at El Rowad for Oil Seal Trading
August 1, 2019 - Present
Co-founded and managed trading operations with responsibility for finance and growth. Built sustainable client relationships and improved operational efficiency.

Education

Bachelor's Degree at Nile Academy for Science
January 1, 2019 - January 1, 2023
Bachelor's Degree – Management Information Technology (MIS) at Nile Academy For Science, Egypt
January 1, 2019 - January 1, 2023
Bachelor's Degree at Nile Academy For Science, Egypt
January 1, 2019 - January 1, 2023
Bachelor's Degree – Management Information Technology (MIS) at Nile Academy For Science, Egypt
January 1, 2019 - January 1, 2023
Bachelor's Degree at Nile Academy For Science, Egypt
January 1, 2019 - January 1, 2023

Qualifications

SEO & Content Playbook for Agencies – Semrush
June 1, 2025 - June 30, 2025
Navigating On-Page and Technical SEO – Semrush
October 1, 2024 - October 31, 2024
Keyword Research with Greg Gifford – Semrush
January 1, 2025 - January 31, 2025
SEO II – HubSpot Academy
October 1, 2024 - October 31, 2024
Yoast SEO for WordPress – Yoast Academy
October 1, 2024 - October 31, 2024
SEO & Content Playbook for Agencies – Semrush
June 1, 2025 - June 30, 2025
Navigating On-Page and Technical SEO – Semrush
October 1, 2024 - October 31, 2024
Keyword Research with Greg Gifford – Semrush
January 1, 2025 - January 31, 2025
SEO II – HubSpot Academy
October 1, 2024 - October 31, 2024
Yoast SEO for WordPress – Yoast Academy
October 1, 2024 - October 31, 2024
SEO & Content Playbook for Agencies – Semrush
June 1, 2025 - June 30, 2025
Navigating On-Page and Technical SEO – Semrush
October 1, 2024 - October 31, 2024
Keyword Research with Greg Gifford – Semrush
January 1, 2025 - January 31, 2025
SEO II – HubSpot Academy
October 1, 2024 - October 31, 2024
Yoast SEO for WordPress – Yoast Academy
October 1, 2024 - October 31, 2024
SEO & Content Playbook for Agencies – Semrush
June 1, 2025 - June 30, 2025
Navigating On-Page and Technical SEO – Semrush
October 1, 2024 - October 31, 2024
Keyword Research with Greg Gifford – Semrush
January 1, 2025 - January 31, 2025
SEO II – HubSpot Academy
October 1, 2024 - October 31, 2024
Yoast SEO for WordPress – Yoast Academy
October 1, 2024 - October 31, 2024
SEO & Content Playbook for Agencies – Semrush
January 1, 2025 - August 27, 2025
Keyword Research – Semrush
January 1, 2025 - August 27, 2025
Backlink Management – Semrush
January 1, 2024 - August 27, 2025
On-Page & Technical SEO – Semrush
January 1, 2024 - August 27, 2025
SEO II – HubSpot Academy
January 1, 2024 - August 27, 2025
Yoast SEO for WordPress
January 1, 2024 - August 27, 2025
EF SET English Certificate – C2 Proficient
January 1, 2025 - August 27, 2025
SEO & Content Playbook for Agencies – Semrush
January 1, 2025 - August 27, 2025
Keyword Research – Semrush
January 1, 2025 - August 27, 2025
Backlink Management – Semrush
January 1, 2024 - August 27, 2025
On-Page & Technical SEO – Semrush
January 1, 2024 - August 27, 2025
SEO II – HubSpot Academy
January 1, 2024 - August 27, 2025
Yoast SEO for WordPress
January 1, 2024 - August 27, 2025
EF SET English Certificate – C2 Proficient
January 1, 2025 - August 27, 2025
SEO & Content Playbook for Agencies – Semrush
January 1, 2025 - August 27, 2025
Keyword Research – Semrush
January 1, 2025 - August 27, 2025
Backlink Management – Semrush
January 1, 2024 - August 27, 2025
On-Page & Technical SEO – Semrush
January 1, 2024 - August 27, 2025
SEO II – HubSpot Academy
January 1, 2024 - August 27, 2025
Yoast SEO for Wordpress
January 1, 2024 - August 27, 2025
EF SET English Certificate – C2 Proficient
January 1, 2025 - August 27, 2025
SEO & Content Playbook for Agencies – SEMrush
January 1, 2025 - August 27, 2025
Keyword Research – SEMrush
January 1, 2025 - August 27, 2025
Backlink Management – SEMrush
January 1, 2024 - August 27, 2025
On-Page & Technical SEO – SEMrush
January 1, 2024 - August 27, 2025
SEO II – HubSpot Academy
January 1, 2024 - August 27, 2025
Yoast SEO for WordPress
January 1, 2024 - August 27, 2025
EF SET English Certificate – C2 Proficient
January 1, 2025 - August 27, 2025
SEO & Content Playbook for Agencies – SEMrush
January 1, 2025 - August 27, 2025
Keyword Research – SEMrush
January 1, 2025 - August 27, 2025
Backlink Management – SEMrush
January 1, 2024 - August 27, 2025
On-Page & Technical SEO – SEMrush
January 1, 2024 - August 27, 2025
SEO II – HubSpot Academy
January 1, 2024 - August 27, 2025
Yoast SEO for WordPress
January 1, 2024 - August 27, 2025
EF SET English Certificate – C2 Proficient
January 1, 2025 - August 27, 2025

Industry Experience

Professional Services, Real Estate & Construction, Transportation & Logistics, Healthcare, Retail, Other, Software & Internet, Consumer Goods, Financial Services, Wholesale & Distribution