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Strategic communications and marketing leader with 10+ years of experience driving internal, external, and executive communications for both small and large organizations. Expert in crafting compelling narratives that translate technical organizational concepts into engaging, digestible stories for diverse audiences across various industries. Proven success working with C-suite executives, leading cross-functional teams, and managing highly visible initiatives, including crisis communications. Expert at project management, data-driven strategy, and content management across digital platforms. Committed to a collaborative work environment and adapting to emerging technologies.…Strategic communications and marketing leader with 10+ years of experience driving internal, external, and executive communications for both small and large organizations. Expert in crafting compelling narratives that translate technical organizational concepts into engaging, digestible stories for diverse audiences across various industries. Proven success working with C-suite executives, leading cross-functional teams, and managing highly visible initiatives, including crisis communications. Expert at project management, data-driven strategy, and content management across digital platforms. Committed to a collaborative work environment and adapting to emerging technologies.

Sara Hoffmann

Copywriter, Marketing Strategist, Brand Strategist, +4

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Strategic communications and marketing leader with 10+ years of experience driving internal, external, and executive communications for both small and large organizations. Expert in crafting compelling narratives that translate technical organizational concepts into engaging, digestible stories for diverse audiences across various industries. Proven success working with C-suite executives, leading cross-functional teams, and managing highly visible initiatives, including crisis communications. Expert at project management, data-driven strategy, and content management across digital platforms. Committed to a collaborative work environment and adapting to emerging technologies.…Strategic communications and marketing leader with 10+ years of experience driving internal, external, and executive communications for both small and large organizations. Expert in crafting compelling narratives that translate technical organizational concepts into engaging, digestible stories for diverse audiences across various industries. Proven success working with C-suite executives, leading cross-functional teams, and managing highly visible initiatives, including crisis communications. Expert at project management, data-driven strategy, and content management across digital platforms. Committed to a collaborative work environment and adapting to emerging technologies.

Available to hire

Strategic communications and marketing leader with 10+ years of experience driving internal, external, and executive communications for both small and large organizations. Expert in crafting compelling narratives that translate technical organizational concepts into engaging, digestible stories for diverse audiences across various industries. Proven success working with C-suite executives, leading cross-functional teams, and managing highly visible initiatives, including crisis communications. Expert at project management, data-driven strategy, and content management across digital platforms. Committed to a collaborative work environment and adapting to emerging technologies.

Skills

Copywriting

Data Visualization

SEO

Experience Level

Copywriting

Expert

Data Visualization

Intermediate

SEO

Intermediate

Work Experience

Senior Communications Specialist at University of Southern California

November 1, 2023 - October 1, 2025

Led all internal and external executive communications for USC’s Office of the Provost; developed governance processes for academic and financial resilience; directed LMS implementation with Deloitte; managed crisis communications; created speeches, newsletters, presentations, and media statements; managed Provost website and social media branding using data analysis and AI tools.

Communications Specialist at University of Iowa

May 1, 2021 - November 1, 2022

Led newsletter product development and cross-functional collaboration; directed efforts to achieve KPI goals for multiple newsletters; launched high-impact newsletter initiatives during a crisis; oversaw social media duties with budget oversight.

Newsletter Editor at Southern California News Group

May 1, 2019 - May 1, 2021

Founding member of in-house media team; managed social media planning, full-funnel digital marketing, and subscriber-focused initiatives across WSJ brands; oversaw live events and brand activation efforts; guided audience engagement and revenue-focused strategies.

Social Media Associate at Dow Jones (The Wall Street Journal)

March 1, 2017 - December 1, 2018

Strategic communications and marketing leadership with responsibilities across internal, external, and executive communications; managed social media planning and digital marketing; led content and campaigns across WSJ brands; contributed to events and brand activation.

Production Coordinator at Artists Den Entertainment

June 1, 2015 - March 1, 2017

Directed digital and out-of-home marketing and PR for Emmy-nominated Live from the Artists Den; built and managed social channels; coordinated ticketing, giveaways, and on-site brand activations with major sponsors.

Head of Digital Creative Strategy at The Colors You Like LLC

December 1, 2018 - March 1, 2019

Freelance Publicist at Self-Employed

March 1, 2025 - Present