Bilingual Art & Creative Director and Brand Strategist with 15+ years of documented experience leading brand strategy to execution—across advertising agencies, major broadcast networks, and an international startup co-founded and scaled to five countries. I manage the full creative process (strategy, identity, campaigns, team leadership, and client management) in both English and Spanish. I’m the connector between what clients need and how it becomes compelling visual work that reaches the right audience. Through my independent studio and collaborative teams across Mexico, the US, Argentina, and beyond, I build brand systems, campaigns, and product/UX design that perform—while also helping strengthen creative ecosystems around me.…

PAMELA ELIZALDE MORENO

Bilingual Art & Creative Director and Brand Strategist with 15+ years of documented experience leading brand strategy to execution—across advertising agencies, major broadcast networks, and an international startup co-founded and scaled to five countries. I manage the full creative process (strategy, identity, campaigns, team leadership, and client management) in both English and Spanish. I’m the connector between what clients need and how it becomes compelling visual work that reaches the right audience. Through my independent studio and collaborative teams across Mexico, the US, Argentina, and beyond, I build brand systems, campaigns, and product/UX design that perform—while also helping strengthen creative ecosystems around me.…

Available to hire

Bilingual Art & Creative Director and Brand Strategist with 15+ years of documented experience leading brand strategy to execution—across advertising agencies, major broadcast networks, and an international startup co-founded and scaled to five countries. I manage the full creative process (strategy, identity, campaigns, team leadership, and client management) in both English and Spanish.

I’m the connector between what clients need and how it becomes compelling visual work that reaches the right audience. Through my independent studio and collaborative teams across Mexico, the US, Argentina, and beyond, I build brand systems, campaigns, and product/UX design that perform—while also helping strengthen creative ecosystems around me.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Brand Strategy Lead at MEXpreneurs
January 1, 2024 - Present
Brand strategy advisor for startups across 16 countries; Mexico City ambassador connecting founders with investors, media, and strategic partners globally, contributing to the growth of an international founder ecosystem.
Creative Director & Brand Strategist at zpam studio
May 1, 2017 - Present
Independent creative studio consultant and creative strategist supporting brands from creation through growth and positioning: naming, brand identity, corporate campaigns, internal communications/endomarketing, brand guidelines, audiovisual projects, and agile talent team leadership (distributed teams of designers, illustrators, motion artists, photographers, and copywriters).
Co-Founder & Art and Creative Director at Zoombers / LightED Play
October 1, 2014 - February 1, 2026
Co-founded and led an AI-powered adaptive learning platform for K-12 mathematics, owning brand, product design, UX, content, go-to-market, and investor/partnership relations. Built iOS, Android, and web platforms plus original video game titles for young audiences across multiple Latin American countries and Spain; raised funding and led multi-country creative and engineering teams.
Art Director → Senior Creative Lead at TV Azteca / Grupo Salinas
January 1, 2009 - January 1, 2017
Led art direction and creative production across corporate, digital, on-air, and editorial platforms, managing concurrent deliverables under broadcast deadlines. Proposed and escalated original drama series development; led an internal creative innovation platform (TV Azteca Lab); directed cross-functional creative teams and ensured brand governance/visual consistency across regional franchise affiliates.
Senior Designer at Queruva Advertising Agency
January 1, 2006 - January 1, 2009
High-volume, fast-paced agency role delivering concurrent print, digital, and OOH campaigns; developed production discipline and client management experience working on brands including L'Oréal, Schering-Plough/Merck, Levi's, Pfizer, and Nextel.

Education

Bachelor's Degree in Graphic Design, La Salle University at La Salle University
July 30, 2006
TV Production and Directing Diploma, TV Azteca (Mexico City) at National Academy TV Azteca
July 30, 2017
Screenwriting and Storytelling Special Course with Guillermo Arriaga, Oscar Winner at Special Course with Guillermo Arriaga, Oscar Winner (Mexico City)
July 30, 2016
Master Classes with Expert Mentors in UX, Marketing, and Complementary Skills, SEK Lab Startup Accelerator Incubator (Madrid, Spain) at SEK Lab Startup Accelerator Incubator (Madrid, Spain) Universidad Camilo José Cela
July 30, 2022
B.A. Graphic Design at Universidad La Salle, Mexico City
January 1, 2002 - January 1, 2006
Screenwriting & Storytelling at Guillermo Arriaga
January 11, 2030 - July 28, 2026
TV Production & Direction Diploma at TV Azteca, Mexico City
January 11, 2030 - July 28, 2026
Startup Accelerator at Prague, Czech Republic
January 1, 2015 - January 1, 2015
SEK LAB Startup Accelerator (EdTech) at Madrid, Spain
January 1, 2016 - January 1, 2016
Promax BDA Broadcast Design at Los Angeles, CA
January 11, 2030 - July 28, 2026

Qualifications

Creative Direction | Brand Management | Visual Communication
July 29, 2024
UX/UI Design | Corporate Branding
July 29, 2024
Collaborative Leadership | Innovation | Problem Solving
July 29, 2024
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, XD) | Figma
July 29, 2024

Industry Experience

Education, Media & Entertainment, Software & Internet, Telecommunications, Consumer Goods, Gaming, Professional Services, Retail, Travel & Hospitality, Other
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    Freelance Designer / Art Director

    • Provided brand strategy and art direction for international and local teams, offering guidance for efficient design, UX/UI, EdTech video games, and design for music and sports media platforms.
    • Creative leadership, showcasing successful projects and the impact of your creative direction.
    • Worked with clients such as Four Seasons, Acciona, Total Play, TV Azteca, and international sports entities like Olympique de Marseille and Paris Saint Germain Wolves.
      TAKE A LOOK AT SOME PROJECTS:
      https://www.twine.net/signin
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    Take a look at my portfolio: https://www.twine.net/signin Innovative Art Director and Entrepreneur with a rich background in Creative Direction and Corporate Branding. Seeking a leadership role as a Creative Lead/Creative Director to drive impactful design initiatives and lead high-performing teams.…