Hi, I’m Hollie Duffy. I’m a digital strategist and audience development specialist focused on fashion and entertainment. I help brands and talent grow their presence through platform-native strategies, data-driven insights, and creative campaigns. I’m hands-on with community building, campaign execution, and performance analysis, always aiming to turn audiences into loyal communities. Over the years I’ve built and scaled social ecosystems for high-profile talent and brands, from ground-up strategy for Harper Beckham to influencer-led activations that deliver measurable growth and engagement. I thrive in fast-paced environments and love turning insights into engaging content and lasting relationships.

Hollie Duffy

Hi, I’m Hollie Duffy. I’m a digital strategist and audience development specialist focused on fashion and entertainment. I help brands and talent grow their presence through platform-native strategies, data-driven insights, and creative campaigns. I’m hands-on with community building, campaign execution, and performance analysis, always aiming to turn audiences into loyal communities. Over the years I’ve built and scaled social ecosystems for high-profile talent and brands, from ground-up strategy for Harper Beckham to influencer-led activations that deliver measurable growth and engagement. I thrive in fast-paced environments and love turning insights into engaging content and lasting relationships.

Available to hire

Hi, I’m Hollie Duffy. I’m a digital strategist and audience development specialist focused on fashion and entertainment. I help brands and talent grow their presence through platform-native strategies, data-driven insights, and creative campaigns. I’m hands-on with community building, campaign execution, and performance analysis, always aiming to turn audiences into loyal communities.

Over the years I’ve built and scaled social ecosystems for high-profile talent and brands, from ground-up strategy for Harper Beckham to influencer-led activations that deliver measurable growth and engagement. I thrive in fast-paced environments and love turning insights into engaging content and lasting relationships.

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Experience Level

Work Experience

Lead, Digital Strategy, Social Media & Growth at Freelance
April 1, 2024 - Present
Lead day-to-day social and digital strategy for brands and talent across fashion and entertainment. Own audience insight, content pillars and platform strategy for Harper Beckham, building her digital presence from the ground up. Manage Instagram, TikTok, Snapchat, X and YouTube; adapt tone and formats per platform. Act as brand/talent voice online, replying to comments and engaging audiences to build community. Develop and deliver campaign ideas, from reactive moments to longer-term growth strategies. Lead client check-ins and act as a trusted day-to-day point of contact. Plan and execute creator-led campaigns and paid social activations to drive growth and retention. Leverage analytics and audience insights to refine social and content strategy, inform posting cadence, and measure campaign ROI. Develop and implement CRM-led initiatives to engage, retain, and grow audiences. Built and rolled out a new social strategy for Threads Styling, leading their internal socials team. Key result
Influencer Campaign Coordinator at Kora
January 1, 2026 - Present
Support end-to-end creator campaigns for brand and entertainment clients. Source creators via Cobrand and Kora databases; manage outreach, approvals and delivery. Track performance and engagement to inform reporting and next steps. Manage all team campaign communication via Discord.
Junior Publicist and Social Media Coordinator at Murray Chalmers PR
March 1, 2024 - November 1, 2024
Supported PR and digital campaigns for artists and brands, including Coldplay and Apple Music. Contributed to influencer research, trend-led ideas and campaign planning alongside reporting and coverage analysis. Maintained agency website to showcase new campaigns and projects.
Publicity and Social Media Coordinator at Huxley
September 1, 2023 - February 1, 2024
Led daily content planning, strengthening brand tone and audience engagement for Huxley’s socials, engaging followers and optimising content to grow following (6,000+ new followers in 6 months). Managed monthly email newsletters to maintain direct-to-fan communications and retention. Assisted on strategic campaigns for artists, including Charli XCX and The 1975.

Education

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Industry Experience

Media & Entertainment, Professional Services, Other