Hollie Duffy

Support end-to-end creator campaigns for brand and entertainment clients. Source creators via Cobrand and Kora databases; manage outreach, approvals and delivery. Track performance and engagement to inform reporting and next steps. Manage all team campaign communication via Discord.

Lead day-to-day social and digital strategy for brands and talent across fashion and entertainment. Own audience insight, content pillars and platform strategy for Harper Beckham, building her digital presence from the ground up. Manage Instagram, TikTok, Snapchat, X and YouTube; adapt tone and formats per platform. Act as brand/talent voice online, replying to comments and engaging audiences to build community. Develop and deliver campaign ideas, from reactive moments to longer-term growth strategies. Lead client check-ins and act as a trusted day-to-day point of contact. Plan and execute creator-led campaigns and paid social activations to drive growth and retention. Leverage analytics and audience insights to refine social and content strategy, inform posting cadence, and measure campaign ROI. Develop and implement CRM-led initiatives to engage, retain, and grow audiences. Built and rolled out a new social strategy for Threads Styling, leading their internal socials team. Key result

Supported PR and digital campaigns for artists and brands, including Coldplay and Apple Music. Contributed to influencer research, trend-led ideas and campaign planning alongside reporting and coverage analysis. Maintained agency website to showcase new campaigns and projects.