Remote content management and production for 25+ podcasting clients: created and published 720+ SEO-friendly blog posts; improved podcast visibility with optimized podcast/video titles and YouTube thumbnails; wrote and scheduled 2,500+ social media posts; created 300+ email campaigns; identified top moments from long-form video and repurposed into Shorts, Reels, and TikToks to drive growth.

Digital Marketing Specialist at Freelance (Various Clients)

January 1, 2020 - January 1, 2020

Freelance copywriter and social media strategist for clients in the US, Canada, and Australia. Projects include crafting website landing pages for Ameriam; ghostwriting a book; blog writing for Furama Hotels International; developing social media strategies, branding, copywriting, and content management for Suit Social Media (Chicago).

Digital Marketing Intern at In finiweb

June 1, 2017 - June 1, 2017

Casablanca-based internship focused on social media strategy, editorial calendars, visual content creation, and client prospecting.

Part-Time Community Manager at eDukaty

July 1, 2016 - July 1, 2016

Branding and implementation of a social media strategy from scratch; increased social engagement by 50% via content, targeted ads, and Facebook groups; managed community interactions with 20+ comments/queries daily.

Senior Content Manager at Legacy Podcasting

January 1, 2020 - January 1, 2025

Produced and published 720+ SEO-optimised blog posts for 25+ B2B podcast clients across multiple industries. Boosted podcast visibility on major platforms and YouTube through SEO-optimised titles and thumbnails. Developed content strategy for newly-launched podcasts. Scripted intros, outros and ad copy for 10+ podcasts. Drove social media engagement by crafting and scheduling 2,500+ posts. Achieved 75–85% retention for 80% of clients’ podcasts and 10,000+ downloads for 72% of clients’ podcasts. Created and scheduled 600+ email campaigns (median open rate 55–60%, median CTR 5–8%). Collaborated with designers and video editors to repurpose long-form video highlights into short-form content (YouTube Shorts, Reels, TikTok).

Digital Marketing Specialist at Freelance

January 1, 2016 - January 1, 2020

Worked as a freelance content manager and social media strategist for international clients, primarily in the US and Australia. Key projects included: crafting website content for Australian SEO & digital marketing agency Ameriam; ghostwriting a client’s personal memoir; producing blog content for Furama Hotels International; developing social media strategies, branding, copywriting, and managing content for Chicago-based agency Suit Social Media; providing copywriting and social media management services for Australian digital marketing agency Rockit Digital.