I have a deep love for design and creating unique, visually compelling content. I thrive on translating ideas into impactful digital experiences, whether it's through innovative campaigns, eye-catching visuals, or brand-defining content. My enthusiasm for design drives me to constantly explore new concepts, push creative boundaries, and deliver fresh, engaging content that resonates with audiences. With an unwavering love for learning and adapting, I am constantly seeking ways to stay ahead in the ever-changing digital landscape. This drive fuels my ability to quickly absorb new skills, embrace emerging tools, and deliver cutting-edge solutions that set brands apart. I am a firm believer in collaboration, working closely with teams to bring creative visions to reality. I approach every project with enthusiasm and energy, ensuring that both the process and the results are fun, engaging, and successful. As a team player, I contribute a blend of creativity, strategic thinking, and a strong work ethic to every project I take on. Whether it’s conceptualizing new campaigns, designing eye-catching visuals, or engaging with audiences through live events, I am always motivated to make an impact. I’m dedicated to delivering exceptional results while maintaining a fun, positive, and creative atmosphere in everything I do.

Hrera Shangelyna

I have a deep love for design and creating unique, visually compelling content. I thrive on translating ideas into impactful digital experiences, whether it's through innovative campaigns, eye-catching visuals, or brand-defining content. My enthusiasm for design drives me to constantly explore new concepts, push creative boundaries, and deliver fresh, engaging content that resonates with audiences. With an unwavering love for learning and adapting, I am constantly seeking ways to stay ahead in the ever-changing digital landscape. This drive fuels my ability to quickly absorb new skills, embrace emerging tools, and deliver cutting-edge solutions that set brands apart. I am a firm believer in collaboration, working closely with teams to bring creative visions to reality. I approach every project with enthusiasm and energy, ensuring that both the process and the results are fun, engaging, and successful. As a team player, I contribute a blend of creativity, strategic thinking, and a strong work ethic to every project I take on. Whether it’s conceptualizing new campaigns, designing eye-catching visuals, or engaging with audiences through live events, I am always motivated to make an impact. I’m dedicated to delivering exceptional results while maintaining a fun, positive, and creative atmosphere in everything I do.

Available to hire

I have a deep love for design and creating unique, visually compelling content. I thrive on translating ideas into impactful digital experiences, whether it’s through innovative campaigns, eye-catching visuals, or brand-defining content. My enthusiasm for design drives me to constantly explore new concepts, push creative boundaries, and deliver fresh, engaging content that resonates with audiences.

With an unwavering love for learning and adapting, I am constantly seeking ways to stay ahead in the ever-changing digital landscape. This drive fuels my ability to quickly absorb new skills, embrace emerging tools, and deliver cutting-edge solutions that set brands apart. I am a firm believer in collaboration, working closely with teams to bring creative visions to reality. I approach every project with enthusiasm and energy, ensuring that both the process and the results are fun, engaging, and successful. As a team player, I contribute a blend of creativity, strategic thinking, and a strong work ethic to every project I take on. Whether it’s conceptualizing new campaigns, designing eye-catching visuals, or engaging with audiences through live events, I am always motivated to make an impact. I’m dedicated to delivering exceptional results while maintaining a fun, positive, and creative atmosphere in everything I do.

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Language

English
Advanced
Malay
Advanced

Work Experience

Digital Marketing Executive at Tradishot Pte Ltd
July 1, 2023 - Present
Developed and executed comprehensive content calendars to drive engagement across Instagram, TikTok, and Facebook, increasing monthly reach and follower growth consistently. Created compelling marketing collaterals including Shopee product listings, Shopify banners, website sliders, and social media visuals, aligned with ongoing campaigns and seasonal promotions. Spearheaded trend analysis to ensure brand content remained timely and culturally relevant by tapping into viral formats and sound trends to boost engagement. Managed influencer outreach and user-generated content strategies to build community trust and brand authenticity. Analyzed content performance using Meta Business Suite, Shopee Analytics, and Shopify Insights to adjust marketing efforts and improve ROI. Played a key role in festive campaign planning such as 11.11 sales dates, incorporating localized content strategies resonating with the target audience.
Digital Marketing Executive at Tradisho Pte Ltd
July 1, 2023 - Present
Developed and executed comprehensive content calendars to drive engagement across Instagram, TikTok, and Facebook, consistently increasing monthly reach and follower growth. Created compelling marketing collaterals including Shopee product listings, Shopify banners, website sliders, and social media visuals aligned with ongoing campaigns and seasonal promotions. Spearheaded trend analysis to ensure all brand content remained timely and culturally relevant, tapping into viral formats and sound trends to boost engagement. Managed influencer outreach and user-generated content strategies to build community trust and brand authenticity. Analyzed content performance using Meta Business Suite, Shopee Analytics, and Shopify Insights to adjust marketing efforts and improve ROI. Played a key role in festive campaign planning, incorporating localised content strategies to resonate with target audiences.
Digital Marketing Executive at Naezily Pte Ltd
March 1, 2023 - Present
Led creative content planning and execution across all digital platforms ensuring brand consistency and alignment with current fashion and cultural trends. Designed and developed visual collaterals including Shopify listings, web banners, homepage updates, and seasonal lookbooks reflecting the brand’s evolving identity. Created and curated social media content increasing follower growth and brand engagement with focus on aesthetic storytelling and trend-driven visuals. Managed branding for multiple fashion campaigns including designing unique logos, campaign identities, and thematic directions tailored to each collection. Assisted in visual and promotional strategy for high-impact brand events such as fashion shows, warehouse sales, and seasonal launches. Designed full-scale event collaterals including posters, menu boards, backdrops, and digital invites ensuring cohesive event branding from online teasers to physical space. Participated actively in live sessions during sale campaign
Digital Marketing Executive at Naezily Pte Ltd
March 1, 2023 - Present
Led creative content planning and execution across all digital platforms, ensuring brand consistency and alignment with current fashion and cultural trends. Designed and developed visual collaterals including Shopify listings, web banners, homepage updates, and seasonal lookbooks reflecting the brand’s evolving identity. Created and curated compelling social media content that increased follower growth and brand engagement, focusing on aesthetic storytelling and trend-driven visuals. Developed branding for multiple fashion campaigns, including unique logos, campaign identities, and thematic direction tailored to each collection. Assisted in visual and promotional strategy for high-impact brand events such as fashion shows, warehouse sales, and seasonal launches. Designed full-scale event collaterals ensuring cohesive event branding from online teasers to physical space. Collaborated closely with content and design teams to generate mood boards, visual directions, and video concepts a
Digital and Social Media Marketing Assistant at Ashley Low Photography
January 1, 2023 - September 5, 2025
Handled social media for two companies (Bloom Photography & Ashley Low Photography). Achieved 10% social media leads for both companies. Created content for social media (Facebook, Instagram, TikTok). Established networks with social media influencers to ensure campaign reach target audience. Developed calendar content strategy for every new month. Managed Instagram & Facebook ads.
Digital and Social Media Marketing Assistant at Ashley Low Photography
January 1, 2023 - September 5, 2025
Handled two companies (Bloom Photography & Ashley Low Photography). Achieved 10% social media leads for both companies. Created content for social media on Facebook, Instagram, and TikTok. Established networks with social media influencers to ensure campaign reach to target audience. Developed calendar content strategy for every new month. Managed Instagram and Facebook ads.
Digital Marketing Executive at Shortcutx Pte Ltd
December 31, 2022 - September 5, 2025
Managed and created marketing content for multiple online small businesses from 2018 to 2022 as a freelancer. Provided basic marketing needs ranging from direct marketing to social media, handling all collaterals such as posters, flyers, and social media posts. Created full-scale marketing plans and researched target markets. Stayed current with marketing trends through self-learning. Developed marketing strategies for clients. Planned and executed events including pop-up booths with responsibility for creative, technical, and logistical elements.
Digital Marketing at Online Small Businesses
December 31, 2022 - September 5, 2025
Helped small businesses with basic marketing needs, ranging from direct marketing to social media by handling all collaterals such as posters, flyers, and social media content. Created full-scale marketing plans and researched target markets. Kept abreast of current marketing trends through self-learning. Developed marketing strategy for clients. Planned and executed events such as pop-up booths, taking responsibility for creative, technical, and logistical elements.
Marketing Assistant / Photography Assistant (Internship) at GS1 Singapore
February 28, 2021 - September 5, 2025
Assisted marketing collaterals design including posters, flyers, PowerPoint templates. Coordinated and assisted in-house graphic design team to execute creative development, brand consistency, and media campaigns and strategies. Assisted photography team in studio setup, pre/post capture production such as color corrections, retouching, and output toward final image creation using editing software. Assisted with necessary propping.
Marketing Assistant/Photography Assistant (Internship) at GS1 Singapore
February 28, 2021 - September 5, 2025
Handled marketing collaterals such as designing posters, flyers, PowerPoint templates, etc. Coordinated and assisted in-house graphic design team to execute creative development, brand consistency, and media campaigns. Assisted in basic studio setup for production. Assisted photo studio team in pre/post-capture production including color corrections, retouching, and output towards final image creation utilizing necessary editing software. Assisted with all necessary propping.
Marketing & Admin at TAQWAA IAS Singapore
May 31, 2020 - September 5, 2025
Handled company’s marketing collaterals, social media, website, etc. Designed posters, flyers, PowerPoint templates, and more. Managed social media accounts by posting updates and discussion topics. Implemented ideas for social media content. Performed basic administrative jobs. Handled business costs of employees. Dealt with mail enquiries and ran errands for the company.
Retail Assistant at Formula One Singapore (F1), Ausvent
February 29, 2020 - September 5, 2025
Handled cash and card transactions, maintained selling floor and visual standards. Assisted customers in making purchases and handled all customer concerns proactively and positively.
Fashion Co-ordinator at Wing Tai Holdings
February 29, 2020 - September 5, 2025
Handled basic cashiering duties and dealt with customer complaints, escalating issues to management level when necessary. Assisted with in-store merchandising, took in deliveries and filled out stock orders. Ensured the store’s monthly targets were met.
Usher / Server at Legacy Festival
December 31, 2019 - September 5, 2025
Handled the VIP guests at the VIP Lounge, greeted guests and assisted them to their assigned seats. Answered guests’ enquiries and helped guests select food and beverages by presenting menus. Served orders by picking up and delivering guests' choices from the bar.
Operations & Usher at Neon Lights Festival
November 30, 2019 - September 5, 2025
Provided guests with direction or other venue information. Acted upon all comments/complaints in a prompt and friendly manner. Took care of scare actors. Ensured the safety of guests and staffs.
Usher / Server at Neon Lights Festival
November 30, 2019 - September 5, 2025
Welcomed patrons pleasantly. Coordinated with others to accomplish efficiency and organisation. Ensured public safety of customers ushering to seats and escorting unruly guests out of the facility. Controlled crowd.
Operations & Usher at Neon Lights Festival
November 30, 2019 - September 5, 2025
Provided guests with directions or other venue information. Acted upon all comments/complaints in a prompt and friendly manner. Took care of scare actors. Ensured safety of guests and staffs.
Usher / Server at Neon Lights Festival
November 30, 2019 - September 5, 2025
Welcomed patrons pleasantly. Coordinated with others to accomplish efficiency and organization. Ensured public safety of customers, ushering to seats and escorting unruly guests out of the facility. Controlled crowd.
Usher / Server at Legacy Festival
February 28, 2019 - September 5, 2025
Handled the VIP guests at the VIP Lounge. Greeted guests and assisted them to their assigned seats. Answered guests’ enquiries. Helped guests select food and beverages by presenting the menu. Served orders by picking up and delivering guests' choices from bar.
Retail Assistant at Formula One Singapore (F1) Ausvent
February 28, 2019 - September 5, 2025
Handled cash and card transactions. Maintained the selling floor and visual standards. Assisted customers in making purchases, managed all customer concerns in a proactive and positive manner.
Barista at Starbucks Coffee Singapore Pte Ltd
October 31, 2016 - September 5, 2025
Maintained a clean and professional appearance and dining area for guest satisfaction. Took orders and prepared for customers quickly and effectively. Assisted customers with any concerns (dietary restrictions, etc.). Handled the monthly marketing posters and executed housekeeping tasks around the store.
Usher at Asian Civilisation Museum (ACM), After Dark
October 31, 2016 - September 5, 2025
Event ushering at Asian Civilisation Museum’s After Dark event.
Barista at Starbucks Coffee Singapore Pte Ltd
October 31, 2016 - September 5, 2025
Maintained a clean and professional appearance and dining area for guest satisfaction. Took orders and prepared for customers quickly and effectively. Assisted customers with any concerns including dietary restrictions. Handled monthly marketing posters and executed housekeeping tasks around the store.
Usher / Server at Asian Civilisation Museum (ACM), After Dark
October 31, 2016 - September 5, 2025

Education

Diploma in Integrated Events Management at Republic Polytechnic
January 1, 2018 - January 1, 2021
Nitec in Business Services at ITE College Central
January 1, 2016 - January 1, 2018
GCE “N” Level at Whitley Secondary School
January 1, 2012 - January 1, 2015
Primary School Leaving Examinations (PSLE) at Balestier Hill Primary School
January 1, 2005 - January 1, 2011
Diploma in Integrated Events Management at Republic Polytechnic
January 1, 2018 - January 1, 2021
NITEC in Business Services at ITE College Central
January 1, 2016 - January 1, 2018
GCE 'N' Level at Whitley Secondary School
January 1, 2005 - January 1, 2011
Primary School Leaving Examinations at Balestier Hill Primary School
January 1, 2005 - January 1, 2011

Qualifications

ITE Director’s List
January 1, 2016 - December 31, 2017
EDUSA VE Merit Bursary
January 1, 2016 - December 31, 2017
EDUSA VE Certificate of Academic Achievement
January 1, 2016 - December 31, 2017
DR Chuang Ping Derg Good Progress Award
January 1, 2016 - December 31, 2017
Eagle Award
January 1, 2015 - September 5, 2025
EDUSA VE Good Progress Award
January 1, 2013 - September 5, 2025
ITE Director’s List
January 1, 2016 - January 1, 2017
EduSave Merit Bursary
January 1, 2016 - January 1, 2017
EduSave Certificate of Academic Achievement
January 1, 2016 - January 1, 2017
Dr Chuang Ping Der Good Progress Award
January 1, 2017 - September 5, 2025
Eagles Award
January 1, 2015 - September 5, 2025
EduSave Good Progress Award
January 1, 2013 - September 5, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education