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I’m Hayley Martin, a UX/UI designer, digital product manager and BA with over 12 years of industry experience. I’m passionate about creating compelling, intuitive experiences which people love and deliver measurable business value. I hold an MSc in Human Computer Interaction from UCL (with distinction) and am a certified Scrum Product Owner. I thrive on solving complex problems through collaborative, user-centered design and rigorous testing.…I’m Hayley Martin, a UX/UI designer, digital product manager and BA with over 12 years of industry experience. I’m passionate about creating compelling, intuitive experiences which people love and deliver measurable business value. I hold an MSc in Human Computer Interaction from UCL (with distinction) and am a certified Scrum Product Owner. I thrive on solving complex problems through collaborative, user-centered design and rigorous testing.

Hayley Martin

UX Designer, UI Designer, Product Designer, +2

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I’m Hayley Martin, a UX/UI designer, digital product manager and BA with over 12 years of industry experience. I’m passionate about creating compelling, intuitive experiences which people love and deliver measurable business value. I hold an MSc in Human Computer Interaction from UCL (with distinction) and am a certified Scrum Product Owner. I thrive on solving complex problems through collaborative, user-centered design and rigorous testing.…I’m Hayley Martin, a UX/UI designer, digital product manager and BA with over 12 years of industry experience. I’m passionate about creating compelling, intuitive experiences which people love and deliver measurable business value. I hold an MSc in Human Computer Interaction from UCL (with distinction) and am a certified Scrum Product Owner. I thrive on solving complex problems through collaborative, user-centered design and rigorous testing.

Available to hire

I’m Hayley Martin, a UX/UI designer, digital product manager and BA with over 12 years of industry experience. I’m passionate about creating compelling, intuitive experiences which people love and deliver measurable business value.

I hold an MSc in Human Computer Interaction from UCL (with distinction) and am a certified Scrum Product Owner. I thrive on solving complex problems through collaborative, user-centered design and rigorous testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Experience Designer at Host/Havas

February 1, 2019 - December 1, 2022

Led the UX process for Business.gov.au site refresh and Sitecore 9.0 upgrade; developed content strategy to improve web content; defined information architecture and navigation; conducted multiple rounds of user testing; built a reusable component library for desktop, tablet and mobile; defined MVP, business requirements and delivery program for the upgrade.

Lead UX/Business Analyst at Love Agency

July 1, 2018 - February 1, 2019

Sole UX designer responsible for defining UX processes, running workshops, and delivering design work from pitch to concept and final design; produced RFP documentation, problem/solution statements, success metrics, research and testing strategies, IA, user flows and high-fidelity wireframes; collaborated with product, sales and technical teams to ensure designs met client needs.

UX Designer/Business Analyst at Tigerspike

July 1, 2016 - March 1, 2018

Worked on multiple client projects, conducted field research and interviews, presented findings to stakeholders, conducted in-person and remote user testing, and delivered high-fidelity wireframes, journey maps and functional specifications for mobile and web applications.

Product Manager at ASOS Plc

August 1, 2011 - January 1, 2016

Owned and managed full product lifecycle for key digital products; built strategic roadmaps aligned to business and customer needs; defined MVPs, expressed requirements and delivered features including a major search replatform, #AsSeenOnMe and product page enhancements that boosted conversions; led agile delivery across multiple teams.

UX Executive at ASOS Plc

August 1, 2011 - March 1, 2013

First dedicated UX hire; established customer-centric practices within the business, ran focus groups, user testing, surveys and interviews; produced wireframes and collaborated with UI, marketing and analytics teams to improve customer experiences and report on key flows.

UX/UI Lead (Contract) at Cashrewards

February 1, 2023 - May 1, 2023

Led UX/UI for retail media initiative; gathered requirements, defined MVP, performed competitor analysis, created design templates for vertical teams, analyzed data to guide merchant pricing and feasibility; initiated internal CMS updates and created quick-win design tickets.

UX/UI Lead (Contract) at Switch

September 1, 2023 - February 1, 2024

Led discovery for Bridgestone web and commerce replatform; facilitated journey mapping workshops, produced current and future state journey maps, defined high-level backlog, and generated UI concepts and a comprehensive style guide for Bridgestone and sister business Lube Mobile.