Available to hire
I’m Heidi, a designer with a background in marketing. I have experience working in B2B SaaS, helping businesses sell and hire.
In my spare time, I connect with the community by creating and selling art via local and online marketplaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer (Contract) at Lead Box
December 1, 2026 - December 1, 2026Updated IMS UX/UI and saved time on tasks such as search (18%), media upload (11%), listing creation (5%). Worked with developers to identify system-wide components and established workflows to update designs. Designed transcription product from 0-1 and improved lead conversion by 4% with KPI highlights that assisted follow-ups.
UX/UI Designer (Contract) at Resonant Solutions
June 1, 2025 - June 1, 2025Involved in designing system-wide components; developed a style guide with over 100 components to unify functionality and appearance across websites and software platforms. Customized HR platform demo to build awareness and increase effectiveness, securing the company a new client; redesigned candidate sign-up and file management, increasing account creation and upload rates by 12% and 17%, respectively.
Junior UX/UI Designer at Focal
October 1, 2023 - October 1, 2023Contributed from 0-1 on an AI blogging feature by creating design artefacts, ensuring prototype responsiveness and QA testing. Collaborated with the product manager to advocate for design changes, roadmap features, and consolidate actionable insights from data. Initiated the first design system at Focal, conducted a design audit uncovering 50+ inconsistencies, and redesigned the admin area.
Visual Presentation Designer at MEC (Mountain Equipment Co-op)
January 1, 2020 - January 1, 2020Led the transition to a new SharePoint-based intranet system with an 85% adoption rate; created simplified setup guides and standards that reduced store staff inquiries by 20%.
Education
Bachelor of Commerce at University of British Columbia
May 31, 2022UX Design Certification at Brain Station
January 1, 2022 - April 1, 2022Bachelor of Commerce in Marketing (with option in Data Analytics) at University of British Columbia
September 1, 2016 - May 1, 2022Qualifications
Brainstation UX Design Certification
April 12, 2022UX Design Certification
January 1, 2022 - April 1, 2022Industry Experience
Professional Services, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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